This is another great opportunity for Cipher, a partner of the world-class online marketing company HubSpot, to have the opportunity to join the seminar “ Inbound 2018 ” at the Boston Convention and Exhibition Center (BCEC) in Boston, Massachusetts, USA, from September 4-9, 2018.
One of the topics discussed at this seminar was “How to do a Conversion Campaign to increase Leads into Inbound Methodology”.
If we look at the initial graph, we will see that the buying journey is divided into 3 stages: Top of the Funnel (TOFU) including Awareness Stage, Middle of the Funnel (MOFU) including Consideration Stage, and Bottom of the Funnel (BOFU) including Decision Stage. The graphs are not different. This means that the number of Leads will start to decrease when entering the buying process, which starts from Awareness, Consideration, to Decision or Purchase.
The survey results on Lead generation into the Buying Cycle or increasing Conversion Rate indicate that:
The volume of emails opened to receive news about interesting topics is 24.8%.
The excitement rate when a sales person calls to offer a product to a lead is 0%.
However, the more visitors your website or blog has, the more leads you can generate.
3 Most Effective Ways for Sales to Start Conversations with Customers
1. Page to chat
2. E-mail to chat
3 Ad to chat
1. Page to chat
When chatting on a page, blog or other communication channel, don’t ask to start a conversation, but start a conversation with a help, such as How Can I Help You or a binary question, such as “Hello, would you like a shirt or pants today?”
Principles of displaying chat windows with Page to chat channels
1. Avoid discussions on the website’s Home Page.
2. Show the chat window when visiting the website for the 3rd time.
3. Show a conversation window when in Bottom of the Funnel (BOFU) or after making a purchase decision.
4. Show the conversation window on the price page and thank you page as well.
2. E-mail to chat
There are three steps to presenting an email conversation that you should know:
1. Present Gate Content or CTA at the top of the webpage.
2. Send an email asking for a reply, not just a click.
3. When a response is received, it takes the person to Facebook Messenger.
According to a survey, 60% of people who respond to an email will go to Facebook Messenger. The goal of getting people to Facebook Messenger is to start a conversation.
3. Advertising to chat
In cases where traffic is not enough, buying ads is a good option. One test found that paying $300 resulted in 800 responses.
Advertising to chat can use tags to manage advertising and conversations.
Now that you know how to start conversations across different channels, the next thing to be aware of is the questions you should ask to generate more leads, regardless of whether the conversation involves a real person or a bot.
- Who are you? (You may include an avatar)
- Tell us a little about your business.
- What brought you here today? What is your goal?
- What do you know about our products or services or what do you know about our company?
- Do you need any further assistance?
Finally, remember that bots should not be used to close sales. From question 4 onwards, there should be no B2B or B2C sales. There should only be “people to people”. People are related to the marketing process, but a better experience is always an advantage.
