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What is Social Listening? How important is the voice of the consumer in business?
How to market to meet the needs of customers? “Social Listening” has become an important tool in Social Media Marketing that should not be overlooked. Because the voice of the customer allows businesses to adjust their marketing strategies to meet the needs of customers more. When you know what people are talking about your brand or what they are interested in, you can respond and improve your service immediately.
Therefore, Social Listening is an important strategy to help track and analyze mentions of your business or products via social media channels to adjust marketing strategies to meet the needs of customers. It also helps businesses create more effective SEO by choosing the right keywords and reaching their target audience better. If you want your business to grow sustainably, you must not miss Social Listening Marketing to drive your business forward according to the voice of the consumer!
What is Social Listening?
Social Listening is the use of tools to track and analyze conversations about brands, businesses, and competitors on social media to deeply understand customer opinions, needs, and problems. This information is valuable for developing marketing strategies and customer experiences.
The benefits of Social Listing are that it helps businesses respond quickly to customer feedback and discover new trends in the market, allowing them to be applied to SWOT Analytics to improve products, services and marketing campaigns to meet customer needs and changing trends quickly.
Social Listing Tools functionality
Social Listing Tools is a digital tool that allows businesses to monitor and analyze conversations on social media, whether it is X (Twitter), Facebook or Instagram, the tool finds and collects information from brands, consumer opinions, and related hash tags, allowing businesses to understand their target audience’s perspectives and feelings. Social Listing Tools can be divided into two main categories:
Store information through the assignment keyword (Keyword)
Data collection by specifying the source of the data.
Data can be stored from a specific source, such as an account, social media account, website, or blog. When the system finds a mention from a selected source, it retrieves data directly. This allows businesses to focus on tracking data from critical and reliable sources, enabling relevant and useful information to make decisions.
Benefits of using Social Listing
The Social Listing strategy is to market by listening to voices or comments from various online platforms, which benefit businesses as follows:
understand the feelings and needs of one's customers
The use of Social Listing Marketing allows brands to monitor social media conversations and understand customer feelings and needs in detail. The analysis of brand comments and discussions in various ways allows them to perceive real customer emotions, such as satisfaction or dissatisfaction with the use of products or services. With this information, brands can improve their products or services to better match their customers’ needs.
Monitor and analyze the situation.
Social Listing is a tool that enables brands to monitor and analyze social media events by quickly detecting potential negative or critical issues, enabling brands to plan and address issues before they spread and affect their corporate image. It will enable brands to capture important information in high-risk situations and operate effectively.
Analysis of competitors and market trends
The use of Social Listing Marketing allows brands to know more about their competitors, whether they follow their marketing campaigns or analyze user opinions about competitors’ products and services, helping them understand their strengths and weaknesses, and capture new market trends and development opportunities. In addition, these data can be used to adjust marketing strategies to enhance competitive advantage.
Develop content and marketing campaigns
Social Listing is a key strategy that helps brands create content or marketing campaigns that suit their target audience by understanding what their customers are interested in and communicating with appropriate access channels such as social media or blogs. Social comment analysis will help them understand what they are talking about. This enables the creation of content that meets the needs of the target audience to effectively draw attention from the target audience.
Measure and improve marketing strategies
Social Listing Marketing enables brands to accurately measure customer feedback and marketing campaign performance. By tracking information from social media, brands can know how the campaign has attracted customers’ attention and feedback. The short-term and long-term metrics enable brands to improve their marketing strategies and plans to better understand their customers’ needs.
7 Popular Social Listing Tools
The use of the Social Media Listing Tool is a social listing marketing tool that can collect and analyze information more accurately. Seven interesting tools are as follows:
HubSpot
HubSpot, the Social Media Listing Tool, enables businesses to effectively track brand discussions and social media comments through analysis from online sources such as Twitter, Facebook, Instagram and LinkedIn, enabling brands to better understand customer feedback and get the information they need to adjust their marketing strategy.
HubSpot’s highlight is its social media listing tool that connects features to social media platforms such as setting up specific keyword tracking, post analysis, and notification when it comes to brands in social media. It also enables the creation of reports and in-depth analysis of email marketing data. Alternatively, click links through an easy-to-use dashboard.
Google Trend
Fanpage Karma
Wisesight Trend
Mandala AI
Mandela AI is a social listing marketing tool that allows businesses to track brand mentions on social media and web. The tool uses text analysis technology to extract important information about users’ opinions about your brand or product. By monitoring multiple sources of talk, you can quickly and effectively deal with customer concerns.
The highlight of Mandela AI is the analysis of trends, keyword collection and detailed reports that enable businesses to analyze important issues that should be focused on adjusting their marketing strategies.
Hootsuite
Hootsuite is a tool that enables businesses to manage multiple social media accounts simultaneously and also supports social listing function, which is to track brand mentions across multiple social media channels such as Facebook, X (Twitter), Instagram and LinkedIn, user-response analysis and content management on social media in one place.
The highlight of Hootsuite is its ability to monitor and analyze real-time user responses, and to adjust its posting and analysis strategies to ensure that the marketing strategies in use are effective and fit the target audience.
Exolyt
The differences between Social Listing and Social Monitoring are: What?
The use of the Social Listing Tool to match the context of Thailand.
In order to use the Socail Listing Tool in Thailand, the textbook must be adjusted and applied to suit the context of Thailand. The methods can be adjusted as follows:
Choosing a search query suitable for the Thai market
Social Listing Tools in Thailand should select search terms that are consistent with the language or terminology that Thai people use frequently on social media, such as slang words or words that have specific meanings in Thai culture. Choosing the right words allows more efficient follow-up and faster detection of popularity.
Keeping up with trends and feelings on Thai social media
In Thailand, social listing tools should focus on tracking trends in popular platforms such as Facebook, X (Twitter) and Instagram. Understanding the opinions and feelings of Thai people on each platform allows brands to adjust their strategies to keep up with the trend in Thailand.
Marketing Analysis in Thai Society
The use of Social Listing Tools in Thailand can also help businesses better understand consumer and market behaviour, such as specific needs in products and services. Tracking questions and comments about products will help brands better align their marketing plans with the real needs of the Thai market.
Summary
Listening to consumers’ voices through social listing is one of the key strategies in social listing marketing. Understanding customers’ opinions, needs and feelings helps businesses improve products and services to meet their needs, and more effectively plan online Advertising and enhance SEO. To increase visibility into the online world as well.
If you want to grow your business sustainably and listen to consumers’ voices more effectively, contact CIPHER for appropriate online marketing advice and answer the needs of your business!
Frequently Asked Questions
For entrepreneurs or business owners who want to better understand the needs of their target group, social listing marketing is important and to better understand this strategy, we have compiled all the frequently asked questions and answers.
What is Social Listening?
Social Listening means listening to social media or tracking and gathering information about social conversations from all platforms, including Facebook or Instagram, comments, reply comments on X (Twitter), comments under YouTube videos, and text tracking using hash tags. In order to fully understand the echo of users online.
The advantages of Social Listing are: What?
- Understand customer feedback: Helps businesses better understand customer feelings and opinions about a brand or product.
- Keeping up with trends: Enables businesses to keep up with new trends and market dynamics to keep their marketing strategies up to date.
- Quickly address problems: enabling businesses to detect potential social media issues or crises and respond quickly.
- Product and Service Improvements: The feedback you receive enables businesses to develop products and services based on customer needs.
- Competitor analysis: Allows businesses to track competitor mentions and analyze competitor strategies to adjust their marketing strategies.
What should I do to better analyze my competitors using Social Listing Tools?
Using Social Listing Tools to analyze competitors’ strengths and weaknesses is set to track their brand names and business keywords on social media, enabling businesses to gather information about their opinions, trends and marketing strategies to better understand their customer responses.
