Adapt in the Digital Age with Inbound Marketing.

Today, there are many changes in the world, including political situation, governance, and economic change. In particular, the development of technology that has progressed dramatically, regardless of the changes, will always affect other areas. Today we’re going to talk about technology development affecting the economy, business and marketing. Today, our society is entering the digital age. Thais have lived with digital for a long time, whether it’s the Internet, online trading, e-commerce, financial transactions through applications, communications, etc. Whatever happens, trends change rapidly. Businesses and organizations must adapt to changes in order to survive before they are destroyed. For example, many magazines close because social media plays a role and influence on society today. In terms of marketing, many businesses are familiar with traditional marketing and communication, such as advertising via radio, television, newspapers, magazines, etc. All of which are one-sided communication by communication business to consumers, but receive feedback late and cannot be exchanged or commented on immediately. Traditional marketing is very costly and cannot be measured clearly, and is slow to reach target consumers. This is where traditional marketing is likely to be missed. But today we have a lot of technologies such as the Internet that help us develop flaws here. Many businesses are increasingly turning to online marketing. Digital marketing is convenient, fast, easy to reach consumers and can communicate directly with their target group and receive instant feedback. There are many forms of digital marketing available today, including search engine marketing (SEM). Good relationship management (CRM) or that we are all familiar with is social media marketing, but today we’re going to introduce you to inbound marketing, another type of marketing that may still be new to anyone. A lot of people. Inbound Marketing (Pull) is a marketing campaign that allows recipients to come to us instead of going to other channels to get outside attention. Inbound Marketing will focus on making its own channels attractive. When coming in, we should continue to see how we can make value content through marketing and sales. Inbound Marketing is like a leader who focuses on creating his own channel quality. Inbound Marketing provides real-time information and in-depth information that can be used to improve performance or results continuously. Inbound Marketing is a new type of marketing that is quite beneficial and worth investing in. When it comes to business and benefits, the first thing we should consider is that “cost.” Inbound marketing can provide sales opportunities for companies at lower cost than outbound marketing. The graph above compares the cost of creating sales opportunities between traditional outbound marketing and inbound marketing. Inbound marketing is a credit enhancement to your business and increase the reliability or respect of your brand by creating content that meets the needs of consumers. Furthermore, if SEO is incorporated, search engine ranks. This will allow consumers to trust and trust your brand and bring a lot of traffic to your website. What will come as a concrete result will be the emergence of Brand Awareness as a result of SEO and then Google it on the Keywords planned. Make your brand visible or familiar to the public through search for different types of content to meet the needs of the consumers. When your content is frequently and repeatedly appearing in a consumer search, it will also create consumer appeal and make your brand remember into the heart or brain of the consumers. Create more consumer curiosity to access more information about your brand. When a brand is communicated through Inbound marketing, what follows is that consumers will be able to recognize the brand’s position that it is trying to communicate. What? By providing brand value to customers, the goal of Inbound marketing is to build a connection with your customers, which means not a one-time contact, but to build a relationship between the brand and the consumer, building trust from long-term and continuous contact. When consumers feel that your website is reliable and secure, helping them make decisions, this value becomes the reason why they will continue to choose your brand. Inbound marketing is a new type of market that benefits the business. It is sustainable marketing. It takes time to build a sustainable business in the long run. Even though inbound marketing is not an easy marketing, it is a very effective way for today compared to outbound marketing. Traditional marketing (Traditional marketing) To keep your business alive in the midst of change, adaptation is critical, strategies are being adjusted, implemented, but despite the evolution of new technologies. Whatever happens, your business needs to be connected and adapted to the ever-changing times.