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Marketing Strategy Adjustment with E-Commerce in B2B Business
Adjusting the marketing strategy for B2B with E-Commerce is becoming a global focus. With new technologies becoming increasingly relevant to businesses, the E-Commerce platform is no longer just unique to the B2C market. B2B businesses can use online platforms to grow. And gain competitive advantage over competitors. In this article, we will explain how B2B e-commerce has been implemented to enable B2B businesses to adapt these strategies to their businesses.
E-Commerce Marketing Strategy for B2B Business
1. Create an easy-to-use and reliable B2B business e-commerce site.
Although social media has played a greater role in the marketing of businesses, the website remains the main platform for B2B business. E-Commerce websites should be well designed to create credibility for businesses visiting the website by designing websites for B2B businesses such as:
- Designed to be easy to use: Focus on delivering clear, easy to understand and quick information.
- Classification of goods and services: On the website, there should be a clear classification of goods and services that make it easy for customers to find what they want.
- Show detailed product information: In the product and service description, details, specifications, customer reviews and user manuals.
- Payment system: If you choose a quality E-Commerce platform, such as Shopify Implementation Service, from ShopiFy Plus, a customizable E-Commerce platform with secure payment features, you can gain customers’ confidence.
- Convenient contact channels: such as chat, email or phone calls to confirm the existence of a business.
2. To improve marketing strategies by using E-Commerce in B2B business with Content Marketing to create knowledge and understanding.
E-Commerce is a multi-channel solution for online content marketing. E-Commerce platforms have a number of popular methods, including:
- Blogging: E-Commerce websites and platforms are not just used to sell products or services. Most businesses take advantage of E-Commerce platforms by doing content marketing online by writing useful articles to link them to products or services. To share and create visibility in the online world.
- Blogging: E-Commerce websites and platforms are not just used to sell products or services. Most businesses take advantage of E-Commerce platforms by doing content marketing online by writing useful articles to link them to products or services. To share and create visibility in the online world.
3. Improved SEO to increase visibility on the Search Engine
Customers of B2B businesses prefer web search to social media. Using the E-Commerce platform to build online stores can create more sales opportunities. Therefore, improving SEO should not be overlooked because if the website is at the top of the list, it will increase reliability, giving visitors a chance to become a customer. By improving SEO such as
- Using Keyword: Search should be a term that the target customer searches for about a product or service.
- Update content: Within content or text on a website, there should be a keyword that matches the search keyword.
- Create a Backlink: Using Backlink to connect to other websites associated with a website’s products or services can increase visibility and search on Google.
4. Social Media Marketing to create participation
Web sites or E-Commerce platforms have features that can be used to decorate websites and can be used to connect to social media platforms, providing marketing channels for businesses to become more familiar.
Social media marketing or e-commerce marketing for B2B businesses on social media can be done by selecting appropriate social media platforms such as LinkedIn. Facebook or Twitter should create interesting content with news about the company, new products or useful articles. More importantly, interact with customers to build good relationships with customers.
5. Email Marketing to build long-term relationships
Email Marketing is a classic marketing strategy that still works. But email should be time-selected and analytical on target groups or customers’ interests. Customers are divided into categories based on their interests and purchasing behaviour to send emails or campaigns that meet the needs of their customers or target groups, such as special offers. New product information or news. A tool to gather and analyze this information is HubSpot, a CRM system that can integrate with e-commerce platforms such as Shopify Plus and other platforms.
Conclusion
E-Commerce for B2B businesses is a key strategy to increase sales and expand customer base. Building easy-to-use websites, quality content and online marketing will help businesses grow rapidly and outperform competitors and consult E-Commerce experts. That are ready to provide B2B marketing strategy recommendations today!
