Table of Contents
Five features at the public company website must be used to build confidence in shareholders.
The website is important to build corporate and business image and credibility. If corporate or business websites look unreliable or outstanding, they cannot differentiate and increase business opportunities. This article will introduce “Five Features Public Company Sites Need to Build Trust for Shareholders”. The focus will be on key features that enhance the company’s good image and credibility.
Why do public corporations need a website?
Public Company Limited is a company established with the aim of offering shares to the public. A number of shares of the Company can be sold to the general public and shareholders can sell their shares to others through the operation of the Stock Exchange of Thailand.
Therefore, the public company has many customers as shareholders. Therefore, the public company needs to have a website to disseminate important information focusing on accuracy and current information so that users, shareholders, investors and stakeholders can gain full information and trust in the organisation.
5 Features a Public Company Website Should Have Anything?
Public companies’ websites play an important role in enhancing trust and confidence in shareholders. Having a trusted and professional website not only provides transparent information but also confidence in the company’s ability to clearly manage and communicate business-related information.
1. Public company websites should display financial information.
One of the main factors that shareholders consider is the company’s financial status. Transparent display of financial information on the website is one of the most interesting. The website should provide features that show the company’s financial performance, including revenue, profit, loss and debt. This will enable shareholders to quickly assess the company’s financial position.
Clear, easy-to-understand and updated information such as annual financial statements, quarterly financial statements and other financial operations related information should also be presented in a clear and easy-to-understand way, such as presenting data in tabular, graphing, or downloading PDF documents. Easy to access not only builds confidence, but also gives shareholders a sense of belonging and ability to closely monitor the company’s movements.
2. The public company website should have an annual report.
Every organisation needs an Annual Report to be used as a key source of information that consolidates all aspects of the company’s annual operations, such as past activities, business strategies, and management’s perspective on the future. The report provides shareholders with both financial and business direction.
The website should have a feature that allows shareholders to download annual reports in PDF format or read online and may add search functions to make it easier to access specific information they want to read. This design should focus on content management and professional organization of information.
3. The public company website should have updated its press releases and company activities.
Regular update of the newsletter demonstrates the company’s transparency and mobility in line with its vision. For example, press releases related to corporate or company success, new product launches, management changes or other important events are what shareholders want to see to assess the company’s business direction.
Press releases should be categorized as internal news, business news, press releases or interviews so that shareholders can choose to access information that meets their needs. Connecting to social media will also help spread the information to other target groups.
4. The public company website should have information about the board of directors and executives.
Shareholders want to know the key management roles of the company. The responsibility to display the information of the board of directors and management is a necessary feature on the public company website. These information should include information about the experience, expertise and track record of key persons in the organisation. In order to help shareholders understand the ability and vision of the management team.
Apart from its track record, some companies may demonstrate the relationship between management team and its future strategy so that shareholders can decide whether the team is appropriate to lead the company to future success or growth. This information will build confidence in the company’s management team and strengthen its credibility in the eyes of shareholders.
5. The public corporation website should have access to the information of the shareholders’ meeting.
The last feature that a public company website should have is access to information about the shareholders’ meeting. This information should include details about the meeting, such as the date, time, location, and agenda. In addition, the meeting results should be summarized and updated with important information from the previous meeting.
In the event that shareholders are unable to attend the meeting, having access to the meeting online or downloading the meeting documents will allow shareholders to complete the follow-up of the performance.
Conclusion
Building a well-qualified and efficient public company website to provide important information is one way to ensure shareholders’ confidence. These features not only enhance transparency but also demonstrate the company’s ability to manage information and communicate professionally, which will enhance shareholder confidence in the long run. For organizations or companies that want to build a website to build a good corporate image, let’s design a website for you, or CRM tools such as HubSpot that enhance efficient website management, contact a website design expert immediately!
