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What is HubSpot? A CRM implementation tool with key features and pricing
Businesses believe that they have had to be tired of managing a large number of customers or wanting to increase sales but not knowing where to start. HubSpot may be the key to solving these problems for your business.
If you want your business to grow sustainably, having tools that help you better understand your customers and build good relationships with them will result in increased sales and greater customer base. In this article, we will introduce you to HubSpot, the marketing platform that best meets your online business needs!
Getting to know HubSpot is What?
HubSpot is a software platform designed to help businesses build good customer relationships and increase productivity for marketing, sales and customer service management. Both sales and marketing teams can manage customer information from multiple channels within a single platform.
At the heart of HubSpot is the concept of Inbound Marketing, which focuses on attracting customers with valuable content to transform lead or interested parties into long-term brand or business loyal customers. There are three main processes:
- Attract: Attracting: Attracting to target groups or customers by creating content that fits their needs, such as blogging, social media posts or SEOs.
- Engage (Building Relationship): Sales Pipeline, which starts from the beginning of the visit to the end of the sale, has led people to focus on products or services to turn lead (interested parties) into customers.
- Delight: Impress and satisfy with good after-sales service. In addition, it gives them a constant view of your value and a chance to come back to you in the future.
HubSpot has features. Anything?
HubSpot CRM is a system developed for the management of CRM or Customer Relationship Management systems for integrated customer relationship management with a variety of features to help businesses manage marketing, sales, customer service and website management. Many people suspect HubSpot CRM. What are the key features of this platform that make it easier for your business to work?
1. Marketing Hub
HubSpot CRM is an important tool used to automate marketing, such as:
- Email Marketing: It is marketing via email that allows users to effectively send and track the results of email or campaigns.
- Content Creation & Management: Users can create and manage content used to attract customers such as blogs, articles and Landing Page from a single platform.
- SEO Tools: comes with tools that can increase visibility in search engines.
- Social Media Management: A wizard to manage social media posts and analyze results.
- Marketing Automation: Automated marketing such as email delivery or lead management.
2. Sales Hub
The HubSpot CRM helps meet the sales team’s requirements. Users can use tools to track customers and sales such as:
- Sales Pipeline Management: Sales Pipeline is one of the tools to track and manage the sales process of the sales team, letting the sales team know where it is and use the information to analyze and adjust sales strategies.
- Sales Automation: This can help reduce duplication of work, such as automatic email for promotions or campaigns to stimulate interest among target groups and create sales opportunities.
- Email Tracking & Notifications: Notifying customers when they open an email or click a link enables sales teams to immediately send promotions or campaigns that meet their needs.
3. Service Hub
Systematic customer service is what enables service teams or administrators to solve problems and provide immediate customer service, such as:
- Ticketing System: It is a system used to manage client requests or problems.
- Live Chat & Chatbots: Allow service teams to know about customer problems and answer real-time customer questions or frequently asked questions using chatbots, reducing redundancy.
- Customer Feedback Tools: It can be used to gather customer feedback through questionnaires and adjust marketing strategies to meet customer needs.
- Reporting Tools: A machine that can analyze and evaluate service performance is an easy-to-understand report.
4. CMS Hub
The CMS Hub is a feature that enables efficient page management and content management of various structures, both in SEO and standards, to provide a positive user experience, such as:
- Drag-and-Drop Website Builder: Create and customize websites without coding or technical expertise.
- SEO Recommendations: Providing recommendations for customizing the site for SEO.
- Personalization: customizing content to meet guest needs
- A/B Testing: Testing and comparing the performance of the website to adjust the marketing strategy.
- Security Features: Website Safety and Security
5. Operations Hub
For brands or businesses that need automation to help manage their operating systems more efficiently and reduce operational errors. Operation Hub comes with features that address business challenges such as:
- Data Sync: Connecting data between software
- Custom Automation: Create complex automated processes and systems.
- Data Cleaning: can check and improve the accuracy of the data on the website.
- Integration Management: It can manage connections to other tools and systems, allowing them to be deployed to work with other platforms independently.
Advantages and Disadvantages of HubSpot
HubSpot is unique in its many applications, which can be adapted for a variety of businesses, enabling both sales, marketing and customer service teams to work efficiently.
Advantages of HubSpot
- Unified Platform: Integrates features for marketing, sales, customer service and Web site management in one place, simplifying the deployment of multiple software.
- Easy to use: The interface is easy to use, ideal for users of all levels, from beginners to experts.
- Integration with platforms: Support for connectivity to a wide range of tools and platforms such as Google Ads, Salesforce and Shopify. There is an app marketplace to add features that meet all business needs.
- Free to get started: HubSpot CRM provides basic free features for beginners and small businesses, allowing them to experiment at no cost.
- Analysis and Reporting: A dashboard that covers the overall performance of the work, enabling real-time in-depth reporting and easy use of data to track business performance.
Disadvantages of HubSpot
- High cost: For businesses that want to use advanced features and cover more usage, a relatively high cost package may also be available.
- Advanced features are complex to use: Higher feature utilization requires customization techniques, requiring additional education and training time. For businesses that want to use CRM, select CRM Tranning from experts to enhance their organizational capabilities.
The price of HubSpot package is there. Anything?
For beginners or experimental users, it is free to use, but it is a small feature that does not cover inbound beyond the free version. Package prices will start at $15 per month, which will be in the Marketing Hub section. Sales Hub and Service Hub, if you are interested in other areas, will increase in price according to each package. If you have a large number of contacts or more features, there will be a significant cost.
Summary
HubSpot is an inbound marketing platform for brands and businesses to manage email marketing, attract customers and generate sales and marketing tools that can be tailored to their business model.
If your business is looking for a CRM system that meets the full range of business requirements, CIPHER is the answer! Because we have the services we need to help you grow your business more efficiently.
