Get email marketing to promote brand awareness to target groups.
In the digital age where online marketing competition is intense, businesses are looking for effective strategies to reach their target customers. Email Marketing is an attractive direct communication tool. Cipher, a fully integrated digital marketing service provider, believes email marketing is a high-potential strategy today. And it will increase business opportunities a lot.
Email Marketing คือ What?
Email Marketing is a form of marketing that focuses on communicating with target customers via email by sending news, promotions, privileges or useful content to those interested in our products and services. We can get their email list by submitting them with consent, such as filling out forms on the website.
We should use email to establish existing relationships with your members and Lead by providing relevant information that will help recipients obtain information according to their goals.
We should use email to establish existing relationships with your members and Lead by providing relevant information that will help recipients obtain information according to their goals.
We are sending email marketing not only for advertising about your products or your company but also for information about customer needs. If we take this rule into consideration, your members or customers will not only open your email, but they will be waiting for your contact.
Cipher uses email marketing strategies to change with your business and the people you're marketing.
Whether it’s business for B2B, B2C, E-commerce and real estate companies can tailor email marketing strategies to your business. We’ll help you analyze what your members want to hear from you and what they want to be true, useful information so that your brand members can look forward to opening email from you just like they did to their friends.
Differences Between Email Marketing and Spam Email
- Email Marketing is about sending email to people who have accepted our information. Spam Email means sending email to a large number of people at random without permission. Sometimes the content can be fraudulent.
- Email Marketing aims to build long-term relationships with customers through consistent value, and Spam Email aims to sell products, regardless of the actual needs of the recipients.
Benefits of Email Marketing to Online Business
Email marketing can benefit online businesses in terms of sales growth, marketing and customer relationships, which are worth a lot of investment.
- Create more sales opportunities: By emailing new products, special promotions or important news, you can boost your order.
- Strengthen brand confidence: By continuing to deliver useful information to customers, the brand will be more reliable and valuable in their hearts.
- Save more advertising budget than other channels: Email Marketing uses lower capital than regular advertising, but it can target the target audience in a timely and efficient manner.
Performance metrics and assessments: We can track read rates, click statistics, and call-to-action responses from dispatched email, enabling continuous customization and strategy development.
Email Marketing Techniques to Success
To successfully create an email marketing campaign, it takes both art and art to plan for our email to appeal to the target audience and generate results for the business. Let’s see if there are techniques. Anything?
- Clearly target and target customers: Identify business objectives and understand them thoroughly to set strategies and create email content.
- Systematically collect and manage email lists: Create a system to collect, update, and categorize email lists systematically to ensure that email is sent to the right people.
- Make email content unique to the target audience: Design content, photos and call-to-action in the email to appeal to each group of customers, focusing on creating value for customers rather than direct sales.
- Optimized email time: Study and experiment with peak email time, such as mornings, evenings and holidays, and use the time-to-mail tool to increase customer accessibility.
Measure, analyze and continually improve strategies: Monitor key email marketing metrics such as opening, clicking or canceling information to analyze and improve long-term strategies.
Email Marketing Tool Introduction
Effective email marketing requires a variety of functional tools to help create and send email campaigns and measure and analyze results. The tool recommends the following:
Mailchimp
It is a popular, easy-to-use platform with beautiful and diverse email templates to support monitoring and reporting, starting with a free plan that supports 2,000 recipients.
ActiveCampaign
It is an integrated tool that integrates CRM and Sales Automation into email marketing, featuring A/B testing to compare email performance and automatically categorize recipients based on their behavior.
HubSpot
It is a popular marketing platform for large businesses. The system covers all inbound marketing strategies. The unique email marketing feature is that data synchronization with CRM helps to set goals and create campaigns more precisely.
SendGrid
The company is a reliable email service provider with anti-spam protection and an API that makes it easy for businesses to connect email marketing to their own systems.
GetResponse
It is unique in that it offers a variety of content templates, customization, and automation to send email automatically and manage email lists, which can be divided into groups according to the campaign response.
Example of Email Marketing
We can deploy email marketing in a variety of ways, depending on the purpose and context of the business. Let’s see how we can design and send different types of email to customers in practice. Got some.
Sending newsletters
It is a popular way to send information, articles, product reviews to customers on a regular basis to create participation and enhance brand reliability.
New Customer Reception Email (Welcome Email)
The event was a greeting to customers who signed up for the newsletter to impress them from the beginning, tell them about the brand, and set their expectations on future content
Promotional Email Notification
Customers will be sent special discounts, coupons or special privileges to encourage them to purchase goods or services during certain times, such as festivals and anniversaries.
Email to review products and services (Review Request Email)
It is an email that asks customers to reflect their experiences with our products or services, which provides in-depth information and reviews that can be used to build brand credibility.
Conclusion
Email Marketing remains a powerful online marketing strategy that can reach the target audience, create long-term engagement and brand loyalty, and deliver value for investment. With over 10 years of digital marketing experience and expertise, Cipher is a professional email marketing consultant. To help keep your business moving forward.
If you are ready to use email marketing to make your business successful or need advice from a team of experts, contact us. Cipher is pleased to provide services and as a part of your growth.
Frequently Asked Questions (FAQs)
Email Marketing คือ What? Yes. Anything?
Email marketing is through email to communicate directly with target customers. There are various forms such as newsletters, promotional emails, welcome email to new members, email for feedback, etc.
What kind of marketing promotion does sending promotional email to customers promote?
Sending promotional email is a type of email marketing that can be used to send information on discounts, coupons or special campaigns to customers who voluntarily receive news from us to boost sales.
What do most people believe is email marketing?
Some people misunderstand email marketing as the same thing as spam email or junk email that we reluctantly receive, but it is actually completely different in terms of purpose and method.
Email Me Format Anything?
There are many forms of email marketing such as HTML Email designed to be beautiful, Plain Text Email focused on letters and links, and Interactive Email with user interaction elements.