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What is Digital Marketing and how important it is to online businesses?
Technology and the Internet play an increasingly important role in everyday life. Digital marketing is a key driving force for businesses, whether small or large, to enter online marketing to increase opportunities and expand their customer base through various strategies such as email marketing to communicate closely with customers and to do SEO. Additional, Google’s first page to increase visibility and online Advertising that will help boost sales quickly.
Digital marketing also includes social media marketing that helps create awareness and increase participation through popular platforms such as Facebook. Using professional services such as CIPHER that combine all digital marketing solutions will give your business a competitive edge and meet the needs of customers in the digital age. And in this article we’re going to take you to the answer: Why Digital Marketing is the key to transforming your business?
What is Digital Marketing?
What is Digital Marketing? If you are a marketer or business owner, you must know the word Marketing very well. Because Marketing is the marketing of your brand or business to become known by customers or target groups. Digital Marketing is digital marketing, which is marketing through a digital platform that uses electronic devices as a medium to reach target groups or customers. https://business.adobe.com/blog/basics/digital-marketing-strategy
Digital marketing is a marketing that is different from general marketing because it can reach consumers anywhere and anytime and can customize strategies to suit the behavior of the target group. It also has a lower cost compared to traditional marketing such as TV or print advertising and can clearly measure results such as clicks, engagement or engagement and sales, allowing businesses to adjust strategies in real time to increase marketing efficiency.
How is Digital Marketing different from Online Marketing?
Digital Marketing is a comprehensive digital technology marketing that covers online and offline, such as SMS advertising, digital TV marketing, or digital billboard. It is not limited to activities that require the Internet, but includes all digital channels that promote access to customers in various ways.
Online Marketing is a part of Digital Marketing that focuses on activities that use the Internet as a medium, such as:
- SEO on site
- social media advertising
- Email Campaign or Email Marketing
- Content Marketing
Which has different limitations from Digital Marketing, that is, all Online Marketing activities must rely on an Internet connection.
In summary, Digital Marketing covers both online and offline marketing. Online Marketing is a part of Digital Marketing and focuses only on marketing on online platforms.
How is Digital Marketing important to online businesses?
Whether it is Digital Marketing or online marketing, it is something that businesses must give importance to because people’s behavior has changed, causing businesses to have to adapt to the online world. Traditional marketing may not be enough. Therefore, Digital Marketing has important effects on online businesses as follows:
Increase target audience access
Digital Marketing uses technology and data to help identify and reach the right target audience, such as using tools like Google Ads or Facebook Ads that can select target audiences by age, gender, interests, and online behavior, allowing ads to reach only those who are truly interested in your business’s products and services. Reaching these target audiences reduces advertising costs and increases the chances of closing sales.
Create awareness and credibility
Online businesses can use Digital Marketing to build their digital identity, such as having a trustworthy website. Whether it’s posting useful content on social media or sending out informative emails to customers, when a business builds positive and consistent awareness, it helps to increase trust and brand recall in the long run, which is a key factor in gaining an advantage over competitors who have no online presence.
Measure and adjust strategies in real time
Digital Marketing has a significant advantage in being able to track and analyze results immediately, such as viewing the number of clicks on ads, analyzing sales through e-commerce, or measuring engagement on social media. Businesses can use this data to adjust strategies in real time. For example, if one type of ad is ineffective, they can immediately change the text or image of the ad. This helps businesses make the most of their resources and increase their chances of success in creating the next campaign.
What are the channels for online marketing?
Types of Digital Marketing are divided according to the characteristics and channels used for marketing. As a result, Digital Marketing is divided into the following main channels that businesses commonly use:
1. Website Marketing
Website Marketing is a type of Digital Marketing that uses a website as a center for branding and online marketing. A website allows businesses to present comprehensive product and service information, and is a place where users can perform various activities such as purchasing products, subscribing, or contacting the brand directly.
In addition, a website helps increase business credibility, especially if it is designed to be easy to use, supports use on various devices, and contains useful content related to products and services. That meets the needs of users will make Digital Marketing on the website more effective.
2. Search Engine Optimization (SEO)
SEO is the process of improving a website to be ranked in search engine results on Google by using keywords or phrases related to products and services. This will increase the chances of the website being visited by the target group.
Digital marketing with SEO requires consideration of both the content of quality articles and website structure, as well as the speed of loading and supporting mobile phones.
3. Email Marketing
Email Marketing is another classic means of digital marketing that continues to work. It sends marketing messages to target groups via email, such as promotions, news or new product information to help build relationships between brands and customers.
It is important to design email that is tailored to target groups and to use tracking systems such as read rates to streamline strategies. E-mail and tracking requires effective marketing tools such as HubSpot to create email and track results.
4. Social Media Marketing
Social Media Marketing or social media marketing is a popular digital marketing strategy that uses platforms such as Facebook, Instagram, or TikTok to promote brands and products that focus on creating content that is interesting and responsive to users’ behavior.
In addition, the use of social media advertising tools helps target direct access, such as users by age, interest or area, to increase sales opportunities.
5. Content Marketing
Content Marketing focuses on creating and distributing valuable information that can help solve problems or answer questions of target groups, such as:
- BLOCK: To educate or answer customer questions
- Video: To entertain and communicate brands.
- Manual (E-Book): to drill down on relevant topics
Good content not only builds interest in products and services, but also builds credibility as an expert brand, which is a key factor in building long-term relationships with customers.
6. Mobile Marketing
Mobile Marketing is a technique to market Digital by accessing target groups through mobile devices such as text messaging, advertising via applications or creating websites that support smartphones.
With the ever-increasing number of mobile users, mobile marketing is an important channel that enables a convenient and attractive user experience.
7. Search Engine Marketing (SEM)
SEM is the use of ads displayed in search results on search engines such as Google Ads. Google will bill us for a click to visit us. Also known as Paid Per Click or PPC to increase website visits immediately.
When the site is not yet SEO-rated, proper keyword planning and clear targeting are key to achieving effective SEM results and, more importantly, increasing the opportunity to turn visitors into customers. SEM should consider budgeting for PPC and effort to develop and analyze the results. This may not be suitable for marketing in the long run.
How about Digital Marketing with Cipher?
Choosing a Digital Marketing partner is key to growing your business. CIPHER is a comprehensive digital marketing service provider with a team of experts and innovative tools to help your business succeed online. CHIPHER offers services to drive your business, including:
- Email Marketing: CIPHER helps design and deliver targeted email campaigns to build good relationships and increase sales by focusing on attractive designs and responsive messages.
- Google home page SEO:
With a comprehensive SEO strategy, CIPHER increases your visibility to the top of the list on Google, attracting targeted visitors and increasing sales opportunities.With a comprehensive SEO strategy, CIPHER increases your visibility to the top of the list on Google, attracting targeted visitors and increasing sales opportunities. - การทำ Online Advertising:
Whether advertising on Google Ads or other platforms, CIPHER has a team that specializes in planning and managing effective advertising campaigns to provide you with cost-effective results. - Social Media Marketing:
CIPHER helps you create and manage content on social media such as Facebook to increase brand awareness and drive engagement from your target audience.
CIPHER not only provides digital marketing services, but also focuses on strategies tailored to your business, with clear metrics and recommendations to improve future campaigns to grow your business!
Summary
Digital Marketing is an important strategy to build a brand or grow a business, which is a broad and comprehensive marketing of all online channels. If you choose the right digital marketing channel or type, your business will definitely grow strongly in the digital world.
Frequently Asked Questions About Digital Marketing
Many people may already know what Digital Marketing means, but there may be questions and questions about Digital Marketing, where we’ve gathered some common questions and answers.
What is Digital Marketing? What are its features?
Digital marketing is digital marketing, which enables businesses to communicate with their target groups and accurately measure the results of digital content, such as the Internet, social media, email, and websites. Marketing has many types and can be divided into several channels according to usage characteristics such as
- Social Media Marketing
- SEO to rank your website (Search Engine Optimization)
- Advertising via Google Ads (Search Engine Marketing)
- Sending emails to customers (Email Marketing)
- Creating quality content (Content Marketing)
- Advertising via mobile (Mobile Marketing)
- Advertising via search engines (Search Engine Marketing)
What are the positions of Digital Marketing?
There are many positions in Digital Marketing that cover specific skills and duties. For example:
- Digital Marketing Specialist: Oversees overall online marketing strategy, from managing advertising campaigns, optimizing SEO, to analyzing results to improve marketing.
- Social Media Manager: Oversees communication and content creation on social media platforms such as Facebook, Instagram, and TikTok to build brand awareness and increase engagement from followers.
- Content Marketing Specialist: Responsible for creating content such as articles, videos, or infographics that help attract target audiences to the brand.
- SEO Specialist: Focuses on improving website and content to rank in search engines such as Google.
- Email Marketing Specialist: Focuses on communicating via email to build long-term relationships with customers.
- Data Analyst: Analyzes marketing campaign data to provide recommendations.
- E-commerce Manager: Manages online product sales.
- PPC Specialist: Oversees advertising or marketing specialists. PPC is a digital marketer who specializes in paid advertising.
What is the difference between Digital Marketing and Social Media Marketing?
Digital Marketing is online marketing through all digital channels such as websites, email, Google Ads, SEO and mobile marketing, covering all the ways businesses use digital media to communicate with target groups and generate sales. Digital Marketing highlights the diversity of channels used to help business reach customers across multiple channels.
Social Media Marketing is a part of Digital Marketing that focuses on using social media platforms such as Facebook, Instagram, TikTok, or LinkedIn to create brand awareness, interact and stimulate purchasing. Social Media Marketing highlights the importance of participating with target groups through content posting, advertising and advertising. And two-way communication, such as feedback.
In conclusion, Digital Marketing is a broad and comprehensive marketing concept that covers all online channels. Social Media Marketing is only a part of social media to create marketing outcomes in those specific channels.
Digital Marketing for who?
Digital marketing is a skill that everyone can learn and is suitable for both individuals and organizations who want to benefit from the online world, such as:
- Entrepreneurs and business owners:
Digital marketing is suitable for those who want to expand their business and reach customers in the digital age, especially those who want to increase sales, create brand awareness or expand into new target segments. Online marketing reduces costs compared to traditional marketing and can be measured clearly. - Those interested in working in the online marketing line:
It is suitable for those who are interested in Digital Marketing, such as Social Media Manager, Content Creator, or SEO Specialist, who are in high demand in the current labor market, especially those who prefer challenges and learning new tools. - Students and those who want to change careers:
It is suitable for those who are studying marketing or who want to change their line of work to technology and digital. Digital marketing has a variety of roles to learn and start with, even without foundation. - Organizations that want to adapt to the digital age:
It is suitable for companies or organizations that want to change their strategies from offline marketing to online marketing to increase their productivity and competitiveness in the market.
