Table of Contents
What is Influencer? contribute to business? ?
Influencer is What? Nobody’s gonna be here in a minute. Don’t know the influential influencer in an online world where online content is plentiful. Choosing to help them promote their business has become an increasingly important and effective strategy, especially in online marketing where reaching the target audience is important, working with KOL (Key Opinion Leader) or Influencer. It will enable your brand to attract a large number of followers and quickly build awareness or connections with customers.
In this article, we’ll introduce you to the targeted Influencer and KOL and professional Influ selection techniques that meet your business needs!
What is an influencer?
Influencers are influential online. They have a large number of followers on social media, including Facebook, Instagram, YouTube or TikTok. What they say or do can influence the opinions, decisions and behaviors of followers, especially when they choose products and services.
Individual influencers often have special expertise or credibility in certain areas, such as beauty, fashion, lifestyle, travel or exercise. When followers trust and listen to their advice, many brands are interested in hiring more influ to help make brands or businesses quickly recognizable.
What are the benefits of using a fluencer? ?
Influencer marketing is gaining huge popularity these days because it is an effective way to build brand awareness, increase sales and develop sustainable relationships with target customers. The benefits of working with Influ are as follows:
Creating brand awareness
Build credibility
Influencers can effectively build brand credibility because they have a good relationship with their followers. When influential influencers or specific target groups introduce their own products or services, followers tend to become more confident in their decision-making because they trust them and recommendations. As a result, the brand has gained credibility as well.
promote content branding
Creating interesting content is one of the key factors in online marketing. Influencer plays an important role in creating interesting content for brands. With outstanding skills and creativity, they can produce a wide variety of content, including photos, videos and social media posts that are more relevant to the brand’s own production, which may limitations in ideas and resources. Our collaboration with Influencer has enhanced our brand image to be more modern and accessible to people.
Increase Sales
Influencer marketing is an effective strategy to increase sales as followers are confident in the advice and reviews of the products they follow, especially when offered in conjunction with special promotions or discount codes, as well as when they see the use of products in their daily lives. It’s going to stimulate demand for more.
establish a good relationship with one's customers
Influencer has type Anything?
Influencer Marketing is the use of influential people online to promote a brand or product. Social Influencer is a key factor because choosing the appropriate Influencer and marketing model will increase marketing efficiency. Influ can be divided into several categories according to the size of each group of followers as follows:
Celebrity / Mass Publisher
Celebrity or Mass Publisher is a nationally or globally famous group of Influencers. Generally, this group of Influencers usually has a large number of followers from various fields such as actors, singers, or other widely known industries.
Influencer Marketing is celebrity marketing, which has the advantage of being able to reach a large number of people, creating effective brand awareness, with a high price tag. Although it can attract wide attention, communication with followers is not very close or friendly.
Key Opinion Leaders (KOL)
Key Opinion Leaders (KOL) are Influ’s specialized and recognized professional expertise or expertise in areas such as doctors, critics or technology experts, creating content that is reliable and influencing follower decisions.
KOL’s content is often focused on providing useful information, making it suitable for promoting products that want to build consumer confidence. For example, using doctors as KOL to introduce supplements or Beauty Blogger to make cosmetics known.
Micro Influencer
Micro Influencer is a social media influ with between 1,000 and 100,000 middle-class followers who specialize in creating content that suits a specific group of followers, enabling them to build close relationships with fans.
With a small number of followers, microinfluencers can interact with their followers thoroughly, resulting in a higher Engagement rate than the large number of influencers. For example, in the fashion or travel industry, microinfluencers can be found to effectively engage with their followers. This will help increase the likelihood of selling goods or services.
Nano Influencer
Nano Influencer is the smallest group of influencers, with approximately 1,000 – 5,000 followers, but Nano Influencer has a strong point in establishing close relationships with followers, understanding their needs and interacting with them regularly.
Influencer Marketing through Nano Influencer is suitable for brands that want to build strong relationships with specific target groups, where product or service experiences are shared closely with their followers, and most importantly, there is a tangible influencer price.
Choosing an influencer to meet the business needs to be looked at. Anything?
Choosing an Influencer to meet the needs of the business should not be overlooked because Influencer Marketing is an important strategy to help brands reach their target audience effectively. Therefore, choosing the appropriate Influencer must consider several factors as follows:
Study the target audience.
Choosing an influencer suitable for business needs to be considered primarily by the monitor group. Even if it is not a well-known influ, if the monitor is not a target group, it will not be effective in marketing. Which criteria should be set for determining the target group, such as
- Follower Base Analysis: Follower information, interests, and behaviors must be studied to ensure that they match the brand’s target audience.
- Choosing the Influencer to suit the product: The presentation style and image must be considered to be consistent with our brand and product. For example, if you sell teenage products, you should choose Influ, which is followed by teenagers.
- Success metrics: Campaign feedback should be monitored and analysed to determine whether the Influ selection is effectively accessible to the target audience.
Influencer Type Selection
Choosing the right influencer is an important factor affecting the success of marketing campaigns. Each type of influencer has different strengths and suitabilities as follows:
- Celebrity and Mass Publisher: It is suitable for brands that want to reach their target audience in a large number of ways to quickly create a wide range of awareness.
- KOL: It is often an expert in a particular area. It is suitable for brands that want to build their credibility and expertise in that business.
- Micro Influencer and Nano Influencer: Even if there are few followers, they are close to the target audience and are suitable for brands that want to reach specific target audience or small target audience who are interested in specific areas. Which has different rates of influencer.
Influencer brand and style compatibility
Choosing a stylish influencer that suits the brand is important. The content and personality of the influencer must be considered in accordance with the brand image and standpoint to build credibility and make the campaign successful, such as the brand that focuses on sustainability and environmental concerns. It should also work with Influencer who has a position on environmental conservation as well.
Engagement Rate (Engagement Rate)
Engagement levels are a key indicator of choosing the right influencer for the brand, measured by the responses of followers through click, comment and share posts, which are more important than the total number of followers, as they demonstrate their true interest in the content presented. And help brands reach their target audience more effectively.
Trust.
It is important to establish credibility for marketing through the Influencer. It is important to select sincere and transparent people to offer products. Followers can realize the sincerity of the review if the Influencer focuses on providing useful information and presenting it directly. It will enhance your brand’s confidence more than personal interest-oriented promotions.
The ability to create creative content.
Choosing to work with Influencer or Social Influencer with outstanding content creation capabilities is key to the campaign’s success as they deliver creative, unique and high-quality content that not only attracts audiences’ attention. But it also differentiates your brand among competitors in the market, making the campaign a more unique and memorable impact.
Select the appropriate platform
Choosing the right platform for Influencer Marketing is focusing on the right brand promotion channel instead of using a single fluencer to promote multiple platforms. You should analyze which channel the brand wants to focus on and choose the unique Influ and create quality content in the platform, Facebook, etc. YouTube or TikTok will help you achieve your Engagement goal and make the most of your marketing budget.
Get Influencer to fit your business.
Social Influencer is a key strategy in the digital age that you shouldn’t miss by us CIPHER partners to help build your brand awareness through KOL (Key Opinion Leaders) and Influencer that is right for your business! We will help you choose an influencer that has a good relationship with the target audience and is consistent with your brand to enable more accurate and effective communication of messages.
Our team will select an influencer and an influencer price that matches your brand’s image and consider elements such as the number of followers, reliability and interest of the target audience to maximize the success of your product promotion.
Why select a service from CIPHER?
- Select the most appropriate KOL and Influencer for your business.
- Access the target groups you want directly.
- Increase brand awareness and sales opportunities
- Make your social media promotion the most successful.
Contact CIPHER today to begin your brand’s success through KOL and the most appropriate influencer!
Frequently Asked Questions
Social Influencer is an influential and trustworthy individual in social media platforms, leading brands and businesses to work more with Influ. For brands or businesses with questions about Influencer, we have gathered answers for you.
Influencer does the job. What?
Influencer is one of the influential groups of people who create awareness and drive marketing in many businesses, whether promoting products, services or brands. The main functions of Influencer are as follows:
- Build awareness: Influencer introduces products and services to the public by creating interesting content through its own online channel, allowing followers to know more about brands and products.
- Build brand credibility: The introduction of a well-known influencer will increase the confidence of the brand among followers.
- Persuade Purchase: Influencer makes it easier to buy, review and share the product experience, making it easier for followers to make buying decisions.
- Increase Engagement: Create a follower engagement through interesting content, inviting follower comments and participation.
- Build customer relationships: Maintain customer relationships, talk and answer follower questions regularly, help connect the brand to the customer.
Influencer's career. Anything?
A Social Influencer is a person who has a variety of roles and responsibilities to create awareness for various brands or businesses, depending on the type of Influencer and the platforms used, such as:
- Create and publish content: Influencer creates content through photos, videos or articles on social media platforms such as Facebook to share stories about products and services.
- Product Reviews and Recommendations: Influencer reviews products, services or brands. It will share real-world experiences with its followers, pros and cons to make buying decisions easier.
- Post or sponsor advertising: Post sponsorship that clearly identifies as advertising and promotes brands or products.
- Organize events or campaigns: Influencers can organize online activities such as competitions, prizes, or live broadcasts to increase participation and stimulate interest from followers.
- Build brand relationships: Influencer works with the brand to create marketing strategies and campaigns that match the brand’s target audience and values.
- Analysis and follow-up: Influencer monitors the effectiveness of posts and campaigns through analysis of data such as number of visits, shares and comments to improve future strategies.
Thai Influencer. Who's there? Any?
In addition, The Influencer Thai in each platform has a high number of followers, including Instagram, YouTube and TikTok, for example.
- Bie The Ska: (YouTube) 20 million+ followers, Vlogs, Comedy and Music content
- Peach Ekkarat: (YouTube) 10 million+ followers, Travel, Vlogs and Food Reviews content
- Kaykai Salaider: (YouTube) 15 million+ followers, Vlogs, Life Hacks, Fun and Challenges content
- Mhom Mook: (TikTok) 5 million+ followers, Comedy, Lip Sync and Dance content
- Sineenat 12: (TikTok) 9 million+ followers, Dance, Lip Sync and Comedy Skits content
- Kwanruen Poon: (Instagram) 2 million+ followers, Fashion, Lifestyle, Beauty content
- Zbing Z.: (YouTube) Followers: 25M+ Content: Gaming, Challenges, and Comedy
- Lydia Sarunrat: (Instagram) Followers: 5M+ Content: Lifestyle, Fashion, and Beauty
- Nong Chompoo: (TikTok) Followers: 10 million+ Content: Dance, Lip Sync and Comedy
- Pee Chai: (YouTube) Follower: 8 million+ Vlogs, Food and Entertainment content
How did the Influencer get his money?
Social Influencers are influential people in social media. These influencers have the main income from working with brands that have different rates of influencers, especially to receive sponsors to promote products and services through popular social media such as Instagram. YouTube and TikTok also earn commissions for introducing products through a special link called Affiliate Marketing.
In addition, Influencer generates revenue from his own business, whether selling his own brand products or organizing online workshops for fans. Some of them also serve as digital marketing consultants, content management and social media accounts for brands.
