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Who are Nano Influencers? Why do brands need to care?
Are you looking for a good and cost-effective marketing strategy? Many are familiar with the hundreds of thousands to millions of mainstream Macros or Micro Influencers, but Nano Influencer is the key to marketing you shouldn’t overlook because they are a group of people who can achieve remarkable marketing outcomes with close proximity and credibility to followers.
In Thailand, KOL Marketing is changing as brands become more and more interested in Nano Influencer because they can effectively reach their target audience. In this article, we will introduce you to the power of Nano Influencer and why they become the key to next-generation online marketing!
Who are Nano Influencers?
Nano Influencer is a social media influencer with approximately 1,000 – 10,000 followers. Its outstanding feature is its expertise and ability to build relationships with followers. With its small size, they can interact closely with followers, resulting in trust and trust.
Brands are increasingly focusing on Influencer marketing because Nano Influencer is a reviewer who is trusted by followers, is not too expensive and can reach specific target groups, allowing their product or service offerings to influence the decision of the follower.
What are the advantages of using Nano Influencer? ?
a high degree of closeness with one's followers
Nano Influencer will have approximately 1,000 – 10,000 followers, making it easy to access followers either by answering comments or connecting with followers, resulting in higher engagement rates than other influencers.
save on marketing costs
Nano Influencer is not overrated. Unlike the Macro or Mega Influencer price, brands can distribute their budgets to multiple Nano Influencers within a limited budget, increasing their accessibility to a wider range of target groups.
the credibility of the contents
Nano Influencer is a reviewer who often presents content based on real-life experiences, reviews of real-life products, and candid comments, giving followers a sense of sincerity and trust in advice rather than reviews based solely on advertising.
specialize in
Nano Influencer specializes in certain areas, such as beauty, food, health, exercise, attracting followers with the same interests or lifestyles that allow the brand to reach the target audience that really cares about your brand or business.
work flexibility
Working with Nano Influencer is highly agile, easy to modify content format, and receive feedback and suggestions from brands, which will help build long-term relationships and develop collaborative marketing campaigns.
Measurement and improvement
Due to the relatively small size of the monitor, it is possible to clearly monitor and measure performance, analyze the feedback from the monitor in detail, and lead to improved marketing strategies.
Why Use Nano Influencer? Per brand?
Nano Influencer may have fewer followers than conventional influencers, but it can produce impressive results because it has close relationships with followers and social media marketing skills that will benefit your brand as follows:
1. establish credibility
In Thailand, Nano Influencer marketing effectively builds brand credibility. Followers see them as trusted friends. Product reviews and recommendations have significant impact on consumers’ buying decisions.
2. Target penetration is accurate.
The Influencer Marketing strategy with Nano Influencer enables brands to reach their target audience more accurately. This group of influencers usually has a unique focus on making communication more efficient and targeted.
3. A sincere, non-excessive review.
Influencer Marketing is about establishing credibility and Nano Influencer always provides more honest and natural reviews because they often choose to work with brands that suit their lifestyle and preferences, making the presentation sincere and reliable.
4. have a real understanding of one's customers
The Nano-level Influencer rating may not be very high, but the value is sincerity in offering it because many people start out as actual customers and become influential in social media.
5. create a good brand image
Nano Influencer may not be a high price compared to Macro Influencer, but working with them can create a good brand image because it shows that the brand cares about and reaches customers at all levels, not only focuses on marketing with big influencers.
Use of Nano Influencer must be careful. What's in marketing?
The use of Nano Influencer for marketing has many advantages, including a tangible influencer price, but it must be prudent and careful in terms of professionalism, consistency and brand selection. Consideration should be given as follows:
Precautions for using Nano Influencer
- Choosing an Influencer that doesn’t fit the target audience: It can be a waste of budget. Even though Nano Influencer is not as expensive as a Macro Influencer, if it doesn’t match the product or service, it won’t be effective in successful marketing of the Influencer.
- Uniformity: In some Nano Influencer content postings may affect brand awareness in the long run due to lack of experience in influencer marketing compared to larger-scale influencers.
- Lack of professionalism: In collaboration, they may face a lack of timely submission or quality of content that does not meet the agreement, which is a risk that may be encountered because the Influencer Marketing strategy is new to them.
Guidelines for Remediation
- Provide clear agreements and agreements: Prior to commencement, the Influencer price should be set with scope and delivery time to prevent interoperability issues.
- Analysis of the data and performance of: Nano Influencer’s work should be thoroughly reviewed before hiring by viewing both content quality, consistency in posting, and follower participation.
- Provide clear guidelines or manuals: A clear plan should be made to ensure that Nano Influencer understands the standards and expectations of marketing the Influencer with the brand.
How? If there are good plans, clear agreements and a systematic system, it will be able to effectively utilize influencer marketing in this group.
Conclusion
Nano Influencer is an influential social media player who is highly trusted and close to its followers. As KOL Marketing is growing, marketing through this influencer is an interesting and cost-effective strategy because it not only costs too much but can reach the target audience more accurately.
CIPHER is ready to provide full consulting and marketing planning through Influencer. A professional team that understands both consumer behaviour and online marketing trends will contact us immediately to enhance your brand reach to target groups!
Frequently Asked Questions
For brands or businesses that want to work with Nano Influencer, we have gathered more information to better understand their work as follows:
What do Nano Influencers do?
Nano Influencer plays an important role as a voice actor to share experiences with products or services on its social media, creating content in a variety of formats, including product reviews, user demonstrations, sharing tips, or naturally taking beautiful photos with products.
Nano Influencer also contributes to brand engagement and reliability, as they often have specialized expertise and good relationships with followers, making product or service offerings more reliable and accessible to the target audience.
How many types of influencers?
Influencers can be classified by the number of followers. They are divided into 5 main categories as follows:
- Nano Influencer: There are 1,000-10,000 followers, with a small but highly connected fan base. They are usually experts in a particular field and have high Engagement.
- Micro Influencer: 10,000 – 50,000 followers are highly respected in specialized areas, with clear expertise and maintain good relationships with followers. The cost of collaboration is not high compared to the feedback received.
- Mid-Tier Influencer: 50,000 – 100,000 followers are middle-class influencers, often with teams to help produce content, become more professional and reach a wider target audience, but maintain close contact with followers.
- Macro Influencer: There are 100,000-1,000,000 followers, a nationally well-known group of celebrities, artists or professionals who are successful. It can have a large impact, but it may have a lower response rate than smaller groups.
- Mega Influencer: With more than 1,000,000 followers, the most influential group, often national or global celebrities, professional teams can reach a large number of people. It is suitable for brands that want to create a broad awareness but are costly to work with.
How many followers does Nano Influencer need at least?
Nano Influencer must have 1,000 followers, ranging from 1,000 to 10,000, which is the smallest follower-based Influencer. In the area of Influencer Marketing, it is the option to generate more Engagement and ROI (Return on Investment).
Influencer's career. Anything?
Influencers are influenced by the ideas and decisions of their followers on social media. Their job is to create content, share experiences, review products and services, and provide advice in various areas to inspire followers.
Influencer’s main revenue will come from collaborating with brands and companies to promote products and services through content creation such as reviews, live broadcasts, photography or video making. It may also earn income from selling its products, organizing events or consulting brands.
