The marketing strategy is What? What marketers should know.

Marketing strategy is a well-rounded plan to promote and sell products or services by identifying how businesses will reach target groups, attract interested people to customers and create sustainable growth. Marketing Strategy is an effective plan that takes into account market research, brand positioning, marketing channels and performance indicators. To ensure that the marketing plan is consistent and effective.

a key element of marketing strategy

A successful marketing strategy must have the main components that work in harmony as follows:

Market Research: Understand the market, the needs of customers and competitors to establish an accurate marketing strategy.
Target group identification: Marketing strategies begin with the designation of specific customer segments that the business intends to provide.
Positioning: Create a unique image and value in the hearts of consumers to separate themselves from their competitors.
Marketing mix (4Ps/8Ps): Planning products, pricing, distribution channels, marketing promotional strategies, including personnel, physical evidence, process and efficiency.
Results analysis: Measure and evaluate marketing outcomes on a regular basis to improve efficiency.

STP Marketing Strategy

One of the most interesting marketing strategies is STP Marketing, which includes Segmentation, Targeting, and Positioning, which helps marketers tailor their marketing strategies to suit each customer segment, making marketing more accurate and efficient.

1. Market Segmentation (Segmentation)

It is to categorize consumers with similar needs or behaviors, such as sportswear brands. It may be divided into professional athletes, exercise lovers, and general users. It helps create marketing messages that suit each group. Effective marketing strategies must begin with a clear market segmentation.

2. Target group selection (Targeting)

It is to select specific groups that businesses want to serve. For example, sportswear brands may choose to focus on exercise lovers with products and campaigns that meet these needs. This marketing strategy optimizes resource utilization.

3. Positioning of goods or services (Positioning)

It is to create a unique image in the hearts of consumers, such as sportswear brands that may be positioned as a leader in high-performance sports equipment, emphasizing quality and marketing strategy. It is to plan to differentiate the brand from its competitors and effectively attract the target audience.

10 Powerful Online Marketing Strategy

In the digital age where 85.3% of Thais use the Internet and ranked 23rd in the world, businesses need to adapt to the online world for sustainable growth. Here are 10 interesting marketing strategies in the online world that will enhance your business!

1. SEO (Search Engine Optimization)

Customizing websites to rank on Google search engines is a fundamental marketing strategy, starting with creating websites as a database (recommended WordPress) and producing quality content with appropriate keywords. The goal is to increase visibility, get on the front page, increase organic traffic, build credibility and turn viewers into customers.

2. Google Ads

Spending advertising via Google Search with Keyword to create traffic for websites is an effective marketing promotion strategy, even if not sustainable because of continuous payouts. It will generate brand awareness, increase visitor numbers, sign up or sales.

3. Facebook Ads

Popular marketing strategies that reach many Thais who use Facebook regularly are highlighted by increasing visibility, awareness, participation, and close-up decision making, focusing on photos and videos that attract attention and a variety of templates to customize to target groups.

4. TikTok Ads

A powerful platform that boosts sales and quick brand awareness. Interesting marketing strategies on the platform take advantage of the growing number of users every day and the ease of viral creation. AI-based advertising systems help target groups and track advertisers efficiently.

5. Social Media Marketing

Strategies for marketing social media such as Facebook, Twitter, Instagram, LinkedIn, TikTok, LINE and YouTube focus on creating content that meets the target audience, but requires skills in content creation and advertising shooting. If not skilled, professional agents should be hired for cost-effective results.

6. E-Commerce Marketing

Marketing strategies to increase online sales on its own website or marketplace such as Lazada, Shopee, Facebook Marketplace, TikTok Shop and LINE My Shop are ideal for businesses that want to expand their sales channels in the digital age.

7. Influencer Marketing

Marketing strategies that use “influential people” to promote, review or recommend products to build confidence among followers, eventually conforming to and ultimately purchasing. This marketing strategy is tailored to products that want to build credibility through those who influence the target audience.

8. Video Marketing

Using video with both animation and audio to reach the target audience rather than reading is an interesting marketing strategy in today’s era because it is more fully communicated than photos, requires good planning, clear targeting, story placement, editing, and interesting storytelling for the audience to finish watching.

9. Affiliate Marketing

Brokerage marketing strategies for individuals, including individuals, influencers or promotional companies, to receive commissions on both sides. Brand waiting to receive orders and deliver goods, brokers marketing and receiving share without inventory.

10. Content Marketing

A strategy to promote marketing with a variety of content including text, photos, video and audio to communicate from the brand to the target audience, create awareness and achieve other marketing objectives is the foundation of a sustainable marketing strategy.

Marketing Strategy 4Ps

The 4Ps marketing strategy is a popular concept in the business community, including Product (Product), Price (Price), Place (Distribution Channel), and Promotion marketing strategy.

1. Product Strategy (Product Strategy)

At the heart of marketing is products and services that meet customers’ needs. Businesses must consider the needs of their target audience, competitive conditions and latest technologies to create products that they like. Example: Apple offers high-quality, innovative, modern design products targeting high-end customers. Nike produces products that reflect personality and build confidence among teenagers. Starbucks offers great quality products and services, focusing on creating a special experience for customers.

2. Price Strategy (Price Strategy)

Prices have a direct impact on buying decisions. Businesses must take into account costs, competitive conditions, and value to their customers in order to determine competitive prices.

Example:

Apple sets a high price in line with quality and innovation.
Nike set a reasonable price to reach out to teenagers.
Starbucks is priced higher than regular coffee shops, reflecting its quality and special experience.

3. Place Strategy (Distribution Channel Strategy)

As important as the product is, businesses must understand the purchasing behaviour of their target group in order to choose the appropriate channel.

Example:

Apple sells through leading department stores to reach top-tier customers.
Nike uses a variety of channels, including retail, online and brand websites, to reach all customer groups.

4. Promotion Strategy (Sales Promotion Strategy)

Communication of product and service information to customers by considering marketing objectives, target groups, budgets and competitive conditions.

7Ps marketing strategy

The 7Ps strategy builds on the 4Ps by adding three more components to make marketing planning more comprehensive and effective.

5. People Strategy (Personality Strategy)

Personnel is at the heart of the business. Qualified employees will create impressive experiences for customers. Marketing strategies for personnel must develop skills, knowledge, attitudes and organizational culture.

Example:

Apple is focusing on developing new knowledge and technology skills for its employees.
Nike places importance on the attitude and organizational culture in order to build ties with customers.
Starbucks develops service skills to maximize satisfaction.

6. Process Strategy (Process Strategy)

Planning and managing internal processes to deliver efficient products and services. Process marketing strategies aim to increase value and reduce complexity for customers.

Example:

Apple has developed an efficient manufacturing process that produces quality products on time.
Nike has improved the distribution process for customers to access products easily.
Starbucks is developing a fast and efficient service.

7. Physical Evidence Strategy (Tangible Experience Strategy)

Another interesting marketing strategy is to create a tangible experience connected with the brand, focusing on creating an atmosphere that meets customers’ expectations.

Example:

Apple designs modern and beautiful products that reflect its brand image.
Nike has designed the unique packaging that is eye-catching, reflecting the modern and lively design.
Starbucks designs stores to stay warm and relaxed, focusing on the customer experience.

8Ps marketing strategy

The 8Ps strategy evolved from 7Ps by adding one more element.

8. Power Strategy (Negotiation Power Strategy)

Negotiating power is essential to success in marketing strategy, which is a plan that considers negotiating power of suppliers, customers, competitors and media to increase competitive advantage.

Example:

Apple has a lot of bargaining power with suppliers because it is a popular brand.
Nike has the power to negotiate with customers with diversity and product quality.
Starbucks has the power to negotiate with competitors with a strong and well-known brand.

For businesses with marketing strategies to effectively reach their customers, CIPHER is ready to provide services!

In a competitive world of business, having a strong marketing strategy is the key to success. CIPHER understands this challenge and is ready to leverage your business with a comprehensive marketing strategy solution whether you want to position your brand, clearly target or create a compelling marketing strategy online. We have a team of experts to plan all 4Ps, 7Ps or 8Ps for your business.

We not only provide consulting but also help you follow a concrete marketing strategy including SEO, Content Marketing, Social Media and Influencer Marketing to ensure sustainable brand growth. Contact CIPHER today and move on to a successful marketing strategy together!

Summary

Marketing strategies are at the heart of helping businesses grow sustainably in the digital age. Whether it’s STP planning, Using 4Ps/8Ps or online marketing strategies all have the same goal of reaching the target audience accurately and gaining advantage over competitors. Marketing Strategy is to choose the appropriate method that saves your business resources and increases your chances of success.

Frequently Asked Questions (FAQs)

Marketing promotion strategies are there. Anything?

Marketing strategies include advertising, public relations, sales promotion, direct marketing, digital marketing, social media marketing, content marketing and word-of-mouth marketing.

Marketing strategy planning means?

Marketing strategy planning is the process of setting goals, analyzing markets and competitors, identifying target groups, and planning resources to achieve business objectives, focusing on gaining competitive advantage.

Example marketing strategy?

Examples of marketing strategies include cost leadership strategies (such as Wal-Mart), differentiation strategies (such as Apple), niche strategies (such as Rolex), hybrid strategies (such as Adidas), real-time marketing strategies (such as Oreo), and influencer marketing strategies (such as Nike).

Sales strategy, yes. Anything?

Sales strategies include sales by salespeople, sales through distributors, online sales, membership sales, cross-sell and up-sell, stair sales, relationship sales, problem-solving sales, and consulting selling.

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