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Known with Line Official Account (Line OA), i.e. What? There's a feature. Anything?
Today’s online marketing is very competitive. Businesses focus more on Online Advertising to target customers with Line OA. Line OA or Line Official Account is a powerful digital marketing channel that enables brands to communicate and connect with customers.
The use of Line OA not only helps deliver messages to customers but also provides a variety of features that facilitate marketing and customer service. This makes Line OA one of the most interesting options available now, and in this article, get to know Line OA and key features that help your business get closer to customers!
What is Line Official Account (Line OA)?
Line OA or Line Official Account is an official business account based on Line platform that enables brands and businesses to communicate effectively with customers by sending messages, photos, videos and discount coupons directly to their followers. It also comes with a data analysis system that helps businesses understand their customer’s behavior and needs in a deeper way.
Line Official Account is a powerful marketing tool because Line is a user-intensive application in Thailand and Asia. The availability of Line OA provides direct access to target customers and enables customer engagement through features such as automated reply systems, news and promotions. In addition, as well as the effectiveness of a variety of marketing campaigns.
There are 3 types of Line Official Account. Anything?
Line Official Account or Line OA applications are available in three categories, each with different features and features to meet the needs of a wide variety of businesses, whether small, medium or large enterprises. Let’s see how each category is different. Some.
1. General Account (Unified)
A general account is the starting point for people who want to experiment with Line OA. They can apply and start-up free of charge through Line Official Account Manager, which is suitable for small stores or start-ups. Although there are some limitations, it is sufficient for start-up businesses and is suitable for basic use.
2. Certificate (Verified)
The certification account is a level of authentication provided by Line, making your line of work more reliable, plus additional benefits such as increased number of text messages delivered per month and access to special features that help manage customer relationships more effectively.
3. Premium Account (Premium)
The premium account is the highest level of Line Account that offers unlimited user experience and full features for large businesses that need powerful marketing tools, access to all special features and direct support from the Line team to ensure smooth campaign management.
Who does Line Official Account fit? ?
Line OA or Line Official Account is a powerful communication tool for a wide range of businesses. Line is a platform that Thai people use regularly. Line Official Account makes it easier and faster for businesses to reach customers.
1. a service business
Service businesses can use Line OA to make reservations, appointments, and promotions conveniently. Whether it’s a beauty clinic, beauty salon or spa, the automatic queue reservation system can be built through line-of-office.
Line Account communication also enables service providers to send appointment notifications, share pre- and feedback from customers in real time, providing personalized services and better meeting customer needs.
2. travel business
Travel and accommodation companies can use Line OA to share travel packages, promotions and attractive travel information with convenient and quick reservation and payment through the Line platform.
In addition, Line Official Account can be used to send travel information, important documents and notifications to tourists, making communication more organized between companies and customers.
3. The restaurant and cafe business.
Restaurants and cafes can use Line Official Account to share new menus, special promotions, and pre-booking, making store management more efficient and convenient for customers to access store information.
In addition, the company can create a membership system via Line OA to collect points, exchange prizes, and send promotions exclusively to regular customers to boost sales and build brand loyalty.
4. a real estate business
Brokers and real estate companies can use Line Official Account to share information on new projects, photos and videos of their residences with a quick and convenient preview system.
The use of Line Account also enables efficient contact between salespeople and customers, allowing them to quickly submit documents, bids, and project details across the platform.
5. Educational institutions (as appropriate for content)
Educational institutions can use Line OA to promote courses, activities and important news to students, parents and staff, making communication more effective within the organisation.
In addition, Line Official Account can be used to inform students of their academic records, schedules and important schedules, and to create an automated answer system that provides basic information for those interested in applying 24 hours a day.
What are the benefits of Line Official Account? Any?
Line OA or Line Official Account is an important platform that is not just an ordinary communication channel but also a powerful marketing tool. With a variety of features available on Line Account Manager, businesses can effectively connect with their customers. Let’s see how applying for line-of-office can help your business. Some.
Build brand awareness (Brand Awareness)
Line OA offers a wide range of messaging, photos and video features, enabling businesses to continuously deliver interesting and creative content through the Official Account. Line Official Account is an important channel for brand awareness.
Create customer interaction (Engagement)
Client Creation (Conversion)
Line OA is an important starting point for creating new customers and boosting sales because it enables businesses to deliver products and services that meet target customers’ needs, whether closing sales, meeting specific goals or creating participation, to create effective conversions through this platform.
Retention of old customer base (Retention)
The official account not only helps create new customers but also transforms ordinary customers into loyal customers through point collection system that gives them points every time they buy a product and special rewards can be redeemed when they are accumulated.
Line Official Account Creation Procedure (Line OA)
Start your business with Line Official Account, a platform that helps you communicate effectively with your customers. Let’s take a closer look at the process of creating an account.
Computer-based applications are convenient and fast, and can be made anywhere.
1. Start at the main site.
- Open your browser and go to https://lineforbusiness.com/th/service/line-oa-features
- Get your business information ready for registration.
2. Select the type of account suitable for the business.
- “Create a general account” for small to medium-sized businesses.
- “Create a certificate account” for brands or large organizations that require authentication.
3. Create a new account (in case there is no account yet)
- Select “Create account” to start.
- Select how to register: via Line account or email
- Complete your personal and business information.
4. Log in (in case of an account already in place)
- Log in with a Line OA login account by pressing the green button “Log in with a Line account” for your personal account.
- Click the gray button “Log on with a business account” for the business email.
How to Subscribe to Work by Phone
1. install an application
- Search for “LINE Official Account” in the App Store.
- Download and complete the installation of the application.
- Wait for installation to complete.
2. Sign in
- Select the desired login method: LINE account or business account by using the Line OA login account.
- If no account exists, the Line OA login account logs in, reapply the recommended procedure.
- Complete the authentication process.
3. fill in business information
- Approve access to necessary information.
- Complete all fields with green dots.
- examine the validity of the information thoroughly
- Press “OK” to continue.
4. Account Creation Confirmation
- Check all data for the last time.
- Press “Finish” to start LINE Official Account.
- The system automatically takes you to the Account Management page.
That’s it, and you’re ready to start using LINE Official Account to develop your business!
Introducing 12 great features from Line Official Account.
Line Official Account or Line OA is a communication channel for businesses that want to reach customers through Line applications. With integrated features, easy to manage via Line Official Account Manager, online business is more efficient. Let’s see how each feature is useful. With some of your business.
1. Rich Message
Highlight text in your line of work with Rich Message, a compelling text-designed feature that combines photos and text with links to websites and actions. It’s ideal for special promotions, campaigns or even more attractive new product introductions. In addition, this will also help increase sales opportunities to boost sales.
2. Rich Menu
Increase your Line Official Account with Rich Menu that allows customers to access your services at their fingertips, customize your size, style and link to windows such as catalog pages, payment channels or contacts, making navigation and user-friendly. It is ideal for businesses that want to create a good user experience for their customers.
3. Rich Video
Add a new dimension to your Line Account presentation with Rich Video that allows you to share high quality videos with interesting cover photos and add Call to Action buttons, including product review videos, tutorials and promotional videos, making communication more interesting and accessible. It is ideal for creating attractive and interesting content.
4. Card Message
Make presentations on the Official Account with a single message card including photos, text and buttons. Horizontal scrolling features make offering multiple products and services more interesting. It’s perfect for shops that want to display a collection of products, promotions and services that are easy to see.
5. Greeting Message
Make the first impression when customers subscribe to your official account and start tracking with a Greeting Message. The message is automatically delivered to new followers, personalized and warm-hearted, and introduced special promotions or privileges for new subscribers immediately.
6. Auto-Reply
Streamline account management with Auto-Reply, which automatically answers questions based on specific keywords, allowing customers to get the information they need immediately, even during off-hours. It’s ideal for businesses that need 24-hour customer service, and you can set up answers to unlimited frequently asked questions.
7. Coupon
Enhance marketing in Line OA with digital coupons that help create, manage and track coupon usage in real time. Various usage conditions such as duration, number of uses or special conditions help boost sales and build brand loyalty.
8. Reward Card
Enhance the Line Official Account experience with Reward Card, a digital point collection system that allows customers to collect points without having to carry a card. It also provides a management system that allows you to accurately track and analyze their spending behaviour. This will encourage customers to re-buy and build brand loyalty.
9. 1 On 1 Chat
Get closer to your customers through the 1 On 1 Chat feature in Line Official Account Manager that allows you to talk, answer and troubleshoot real-time questions, and efficient chat management, tagging, message forwarding and chat queue management.
10. BrOAdcast
Spread the word to your Line Account followers with the Broadcast feature that enables them to send messages to their target groups at once. Pick up the recipient group according to specific conditions, such as area, age or purchasing behaviour, and report the results of the campaign more accurately and efficiently.
11. Tag Addiction
Systematically manage customer base in line-of-office with tags that help group customers based on interest, behavior or other important information, enable messaging and marketing to create unlimited tag and use with other features such as Broadcast or Auto-Reply to create effective marketing campaigns.
12. Line LIFF
Take Line Official Account further with Line Front-end Framework, a technology that allows you to create web applications within LINE, whether it’s queue reservations, subscription forms or online shopping, making it easy for customers to make transactions without leaving the LINE app, increasing the opportunity to close sales and create a positive customer experience.
Differences Between Line MyShop and Line Official
Line MyShop is a feature developed by Line that allows retailers to build free online stores on the Line platform at no monthly cost. This allows sellers to upload products, manage stock and receive orders through regular line chat.
Line Official Account is an official business account with more full features, monthly charges, large marketing support, text messaging to a large number of followers, customer analytics, automated reply settings and CRM connectivity. It is ideal for medium to large businesses that want to brand and systematically care for their customers.
Summary
Line Official Account is a powerful communication channel for digital businesses. With its comprehensive messaging, campaigning and customer analysis capabilities, the brand can effectively relate to its target audience, ease of use and cost-effectiveness, making Line Official Account an ideal tool for businesses of all sizes.
If you’re looking for a comprehensive social media marketing professional, CIPHER will advise and strategize the use of Line Official Account to suit your business. With a team of experienced professionals, we’re ready to help your brand grow in the digital world. Contact CIPHER today to further strengthen your online marketing!
Frequently Asked Questions (FAQs)
What's the difference between Line @ and Line Official?
Line @ is an account for businesses or individuals who want to connect with customers through the Line application. It provides basic features for sending messages or information to followers, such as promotions or news. It can be used for free initially, but some features may incur costs.
Line Official is a line-certified account for businesses that need to build reliability and use advanced features such as chatbot, customer analysis and messaging to target groups of different needs, suitable for large businesses or organizations that require efficient and formal communication.
How much is Line Official Account?
The cost for Line Official Account depends on the usage plan selected. There are 3 main plans, with the price depending on the number of messages sent and additional features selected:
- Free package: No charge, suitable for small businesses or beginners, can send a limited number of messages to followers, and does not have advanced features such as group-specific messaging.
- Basic package: Starting at 1,280 Baht per month, you can send a lot of text messages and add features such as using a chatbot or analyzing data.
- Package Pro: Starting at approximately 1,780 Baht per month, all features are fully equipped with high text and customizable features.
What can Line Official Account do?
The Line Official Account enables businesses to communicate effectively with customers with a variety of features, including:
- Send promotional messages and news to followers.
- Create and run a 24-hour customer service chatbot.
- analyze follow-up data to adjust marketing strategies
- Mass Messaging is supported.
- Set features such as menus or customizable buttons.
- Build brand credibility by using Line-certified accounts.
- Using the Rich Message and Rich Menu features to create a better customer experience.
How many types of Line Official?
There are three types of Line Officialail: General Account, Certificate Account, and Premium Account.
- The gray shielded Line Official Account: It is the basic account that general users can subscribe to. It is suitable for small start-ups.
- Blue Shield Line Official Account: Line’s authenticated brand or business certification helps build customer trust.
- The Green Shield Premium Line Official Account: A premium account offering a wide range of privileges, ideal for large enterprises seeking advanced features.
