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Email Marketing Shopify Marketing for SMEs and online stores
Shopify Email is the ideal solution for businesses who want to effectively reach their target audience. This article will provide tips and techniques to get started and take full advantage of Shopify Email Marketing to drive growth. Cipher, a digital marketing specialist.
Start Shopify Email for Email Marketing
If you own an online shop on Shopify and want to increase your sales through email marketing, Shopify Email is the best choice for you to learn how to get started with Shopify Email.
Why market email with Shopify Email?
Shopify Email is a powerful email marketing tool for online stores. Marketing email helps increase brand awareness, promote sales and maintain relationships with existing customers. Shopify Email is compatible with the Shopify platform, easy to use, cost-effective, and professional email campaigns.
Shopify Email Requirements and Installations
Shopify Email requires an online shop on Shopify and subscribe to a monthly plan that supports it. Additionally, the online store sales channel must be installed and payment set up. Shopify Email will be installed automatically. If not available, you can find and install it from Shopify App Store.
Set the sender's email address correctly.
To ensure smooth email delivery and prevent spam, senders should set the correct email address using the same email domain as the store. Shopify domain can use it immediately. If using an external domain, confirmation of the email domain is required before use and add SPF and DKIM logs to the domain for proper email display.
Techniques to create marketing email content to attract customers
Making email content interesting and appealing to customers is very important to increase the opportunity for customers to read and participate in email from our brand. Let’s see what kind of email they need to write to win customers’ hearts.
What should be specified in the marketing email to work?
Marketing email should be a key element to attract customers’ attention, such as outstanding email topics, clear content, clear call-to-action benefits and value, a link back to a website or store, and complete contact information. In addition, content related to products or services should be relevant to the target audience.
5 Tips on Writing Subject and Email Content
- Use short, concise headings, suggest that you want to read no more than 6-8 words.
- Write personalized content to feel like it’s delivered to a specific customer.
- Language-friendly, easy to read, clear, uncomfortable.
- Provide information, special offers or customer benefits
- Enter link and clear Call-to-Action. Remember to enter Unsubscribe Link.
Designing email templates to match brands
Brand-compliant email templates help create recognition and reliability. Shopify Email offers brand settings that automatically map colors, fonts, logos and elements to all templates. Custom designs are also available. Simple, easy to read and tidy design is recommended.
The timing and frequency of sending the appropriate email campaign.
In addition to content that is good and appealing, the timing and frequency of sending email is just as important. Sending too many or too few emails can adversely affect the rate of opening, clicking, and cancelling data. To find a perfect balance.
How often should I send an email? What time?
Recommended email frequencies are 2-4 times a week, or at least 2 times a month, to maintain participation without excessive interference. The appropriate time is weekdays, late-afternoon, or weekends, but may vary according to the behaviour of each target group. Furthermore, the campaign should be scheduled in advance. To provide continuity of content and customers know when to receive updates.
Sending test emails before actually sending them
Before sending an actual email, a test email should be sent to yourself or your team for verification. If errors are found, they can be corrected by checking the text, images, links, and accuracy of the offers, as well as displaying on devices such as computers, smartphones and popular email services.
Techniques to increase open, click and send it to the customer higher.
In addition to creating content, topic, design and timing, improving delivery rates and reducing the risk of being viewed as spam is just as important. Learn how to increase email reachability.
Factors That Make Email Successful to Customers
The key drivers for email are Sender Reputation and Engagement Rate. If we maintain our reputation as a good sender, no spam or irrelevant content will increase the likelihood of email reaching our customers’ inboxes. Moreover, creating good engagement through quality content, customer-interest offers will help them interact more with email. This is also an indicator of the quality of email.
Avoiding is filtered into spam and complaints.
Avoiding spam is very important. Keep Bounce Rate low, Open Rate high, and avoid spamming languages or phrases. Customers should also be able to easily cancel their receipt and keep email lists clean and clean. Double Opt-in should be used to confirm their subscription and fill in the correct information. It also updates and deletes unused emails.
Maintaining reputation and quality of email lists
Maintaining the quality of email lists is a key factor in maintaining reputation and productivity in email marketing. Don’t buy or rent email lists. Focus on getting emails organically on the website. Send emails regularly to keep participation constant and don’t forget to resend them to encourage participation in the first place. Quality and high-readability email lists help promote a reputation for being a good sender.
Measure and optimize email performance
We should not stop at just creating and sending good emails, but constantly analyzing and improving campaigns for better results. Let’s learn how to measure and use them for better improvement.
Key metrics that should measure email campaign results
To monitor and improve the effectiveness of email campaigns, these important metrics should be measured:
- Open Rate – The rate at which e-mail is opened.
- Click-through Rate (CTR) – Link click rate
- Conversion Rate – rate of conversion such as purchase
- Bounce Rate – E-mail hitback rate
- Unsubscribe Rate – Rate of cancellation
Shopify Email Analytics provides detailed information on these metrics so that we can analyze and improve future campaigns.
Using Customer Segment to Improve Engagement
Grouping customers based on different characteristics and behaviors will allow us to send more specific and direct emails. Shopify has a Customer Segmentation feature that makes it easy to segment customers, such as by frequency of purchase, purchase value, product interest, etc. to send appropriate information and offers, which will increase read access and click more links. Also reduces the rate at which data is dropped.
A case study and a sample email campaign that worked well.
- New product introduction email with special discount
- Email Submitting Promotion and Discount Coupons by Festival
- Email, news, guides or articles that are helpful to customers
- Email Invitation to Attend Store Events
- Post-purchase email, review, and support
Conclusion
Email Marketing continues to be an effective tool to promote SMEs and Shopify Email, allowing us to easily start email marketing with the tools and connections that fit our stores. All businesses should now focus on email marketing to build growth and customer relationships in the digital age. Don’t forget to consult a digital marketing expert like Cipher to map out an email marketing strategy that’s right for your business.
Frequently Asked Questions
What kind of business is Shopify Email suitable for?
Shopify Email is suitable for all SMEs and Startups that have online shops on Shopify and want to start email marketing, but do not have much tools or budget.
How is Shopify Email better than MailChimp and other tools?
Shopify Email is directly connected to the Shopify store system, is easier to use, and offers more beautiful and customizable templates at a more affordable price.
Do I need design or programming skills to use Shopify Email?
There is no need for special skills because Shopify Email is easy to use with drag & drop to create emails and ready-made templates to choose from. Simply insert the content and customize the Shopify design as needed.
Can Shopify Email be connected to other systems?
It can be connected to the CRM system or other apps through the Shopify App Store to more effectively manage customer information together.
