What is a Business Model Canvas? A Beginner's Guide to Business Planning

Q: The advantages of Business Model Canvas are: Anything?

1. Easy to understand and clear: Displays business information in a simple and concise format. 2. It helps analyze the business well: it gives the business an overview and can analyze the parts. 3. Save time: enable faster business planning without writing long plans 4. Easily upgrade and adapt: strategies can be changed or adjusted according to circumstances. 5. Ideal for Teamwork: Allows teams to collaborate and share ideas effectively.

Q: Things to know before building the Business Model Canvas there. Anything?

1. Who are the key partners of the business: Identify the key partners or partners that help build the business? 2. Set goals: Determine which services or products your business will focus on. 3. Who is the customer group: Determine the target group or segments in which to use your service. 4. Cost: Consider the costs incurred in running a business. 5. Things to Do Before You Begin Business: Plan in advance what you need to do to get your business ready. 6. Choice of sales channels: identify distribution channels and marketing that customers will be able to access products/services.

What is a Business Model Canvas? Why is it important for business planning?

If you are a business owner or someone who is planning a new business, you may have heard the term “Business Model Canvas,” but do you know how important it is? ? Business Model Canvas is a tool that simplifies business design and planning by dividing the business into nine key components that enable you to see the overall business and manage resources efficiently.

Understanding and using Business Model Canvas correctly enables your business to grow faster, especially in a competitive online world such as email marketing or SEO that requires a clear and thoroughly planned strategy. BMC helps you understand customer needs and create the most cost effective marketing strategy! แล้ว Business Model Canvas มี Anything? This article will lead you to the answers.

What is a Business Model Canvas?

BMC, or Business Model Canvas, is a concept or model that helps businesses plan their strategies by enabling them to answer key market and customer-specific analysis questions, including WHAT, tools or key business drivers (how) and MONEY.

Business Model Canvas is an important tool that enables entrepreneurs or teams to plan their business clearly and easily, identify their strengths and weaknesses, and identify opportunities for business development without the need for long-term business plans for beginners to large businesses.

Why does this model use the word Canvas?

Business Model Canvas is a business model, with the word “Canvas” here referring to “canvas”, which means that entrepreneurs can create or plan business models like painting on canvas without having to have a complex structure, allowing them to design and modify business models as needed.

The term “Canvas” also reflects the model’s ability to help entrepreneurs visualize key business elements and easily link them together, making long-term business planning more clear and effective.

Key components of the Business Model Canvas include: Anything?

Business Model Canvas is a marketing strategy model that entrepreneurs can apply to their businesses. There are 9 key components that give a clearer picture of the business as follows:

Customer Segments

Customer Segments (CS) are divided into categories such as age, lifestyle and purchasing behaviour, or by specific interests. Identifying target customers will help businesses develop appropriate marketing strategies and produce products or services that meet their needs more efficiently.

Customer Relationships (Customer Relationships)

Customer Relationships (CR) is about building and maintaining good relationships with customers through a variety of channels, including one-on-one customer service, email communication, membership programs, and after-sales service to create long-term customer satisfaction and loyalty.

Distribution channels (Channels)

Channels (CH) refers to the way businesses deliver products and services to their customers, which can be divided into online channels such as websites, mobile applications, online platforms such as Amazon or eBay, and offline channels such as retailers. This will enable businesses to reach customers more easily and more conveniently.

Value Propositions to Customers (Value Propositions)

Value Proposals (VP) are key elements that businesses offer to meet their needs and solve problems, whether they are high-quality products, cost-effective pricing, or fast and friendly service. These factors do not only make it easier for customers to make decisions. But it also differentiates the business from its competitors in the market.

Main Activities (Key Activities)

Key Activities (KA) is a key component of business operations that covers all necessary operational procedures, whether production, marketing or logistics management, as well as solutions to problems faced by customers.

Each activity must be efficient and coordinated in a systematic manner to ensure that businesses can deliver quality products and services that meet their needs.

Primary Resource (Key Resource)

Key Resources (KR) are the resources that businesses need to efficiently perform their core activities, including specialized personnel, production tools, and quality raw materials. The availability of adequate and appropriate resources will enable businesses to respond quickly and efficiently.

Key Partners

Key Partners (KS) are individuals or organizations that help businesses achieve success, whether they are suppliers, resellers or partners in areas such as transportation or technology development. These partnerships not only reduce risk and cost, but also drive sustainable business growth.

Revenue sources (Revenue Streams)

Revenue streams (RS) are channels through which businesses earn or generate revenue from individual customer segments, such as sales, services, consulting or subscription. Businesses need to manage these sources efficiently to ensure long-term stability and sustainable growth.

Cost structure (Cost Structure)

Cost structure refers to the management of all costs incurred in a business process, including production costs, employee wages, marketing costs and online advertising costs, as well as other essential services. Effective cost management directly impacts business profitability and sustainability in the long run.

Why should all businesses do Business Model Canvas?

Business Model Canvas is a popular business model that is an effective tool for business planning and product development, allowing users to see the overall business model clearly and easily reuse it, allowing teams to quickly brainstorm the benefits of Business Model Canvas applying to their business as follows:

help establish a clear business strategy

Business Model Canvas is a key tool that helps organizations identify key components, including targeted customers, value creation and sales channels. This clear overview helps all teams understand their strategic plans and make more systematic decisions.

Help identify critical needs and resources

Canvas Model helps identify and analyze key resources needed for business operations, whether technology resources, human resources, or collaboration with partners. Businesses can be evaluated as demanding. What and how to allocate these resources appropriately so that all departments in the organisation can work together in the most efficient manner.

increase the efficiency of one's decision

This tool enables management and team decision-making by providing a simple, simple, easy-to-understand business overview and comprehensive analysis of key components including sales channels, value proposition and cost management, enabling faster and more accurate decision-making and timely strategic adjustments. When changes occur from both internal and external factors or are used in conjunction with the concept SWOT Analysis to consider internal and external factors of the organisation.

It allows for risk assessment.

Risk prediction is not to be overlooked. This tool enables businesses to identify and assess potential risks by providing vulnerabilities such as dependence on a single customer’s income or competitive constraints. This in-depth analysis It enables businesses to plan and resolve problems in advance before real problems or serious consequences occur.

create an opportunity for growth

Business Model Canvas is a key tool to help identify growth opportunities by providing a clear overview of components, improving business practices, improving product and service value, and quickly and efficiently adapting to new technologies and market trends.

How is a Business Model Canvas different from a Business Plan?

Business Model Canvas and Business Plan are tools with different purposes and uses. The key differences can be divided as follows:

OBJECTIVES & USE: Business Model Canvas provides an overview of the business model through nine key components, ideal for starting a business or improving it to meet changing circumstances. Business Plan is a comprehensive business plan often used for loan applications or fundraising.
Flexibility and Timing: Business Model Canvas is highly flexible, adaptable, and takes less time to process. It takes more time to process and is often used for long-term planning.
Details and Content: Business Model Canvas delivers information in a concise format, focusing on key business elements such as customer segments, value and revenue. Business Plan is fully detailed in terms of market analysis, financial planning, marketing plan and operations.
Target group: Business Model Canvas is ideal for business concept testing or improving business models quickly. Business Plan is ideal for presentations to investors, financial institutions or stakeholders who want to see detailed business plans and anticipate future outcomes.

Example of a Business Model Canvas from Real Business

Case Study: Starbucks Business Model Canvas Analysis

Customer Segments: Starbucks focuses on serving a wide range of customers, ranging from general customers who love high-quality coffee and beverages to students and workers.
Customer Relationships: Creating customer relationships is conducted across multiple channels, with Starbucks Rewards as the primary tool that enables customers to collect points and receive privileges. It also uses applications that facilitate ordering and social media services that facilitate customer engagement.
Distribution Channels: Distribution channels include a global coffee shop network, a key selling point that provides direct customer experience, complemented by digital channels such as mobile applications that facilitate ordering and payment, and websites that provide product information and promotions.
Value Propositions: Starbucks offers outstanding value through high-quality coffee products along with creating an ideal restaurant environment for meeting and working. It also focuses on offering environmental products such as organic coffee and recyclable packaging.
Key Activities: Starbucks’ main activities range from producing and selling high-quality beverages, developing new products through R&D, to marketing both offline and online channels to maintain its leadership in the global coffee market.
Key Resources: Starbucks’ key resources include high-quality raw materials, especially coffee beans, a global coffee shop chain, and advanced technology systems as well as applications that enhance service efficiency and provide a positive customer experience.
Key Partners: Starbucks partnerships with a wide range of partners, from coffee beans and farm feed producers in many countries, transportation and logistics companies that help distribute products, to technology partners that help develop digital systems and applications.
Revenue Streams: Starbucks revenue comes from a variety of channels, primarily from the sale of beverages and food in stores, the sale of supplements and souvenirs, as well as from digital channels and Starbucks Rewards membership programs, which help generate continuous revenue.
Cost Structure: Starbucks’ core costs include high-quality raw materials, coffee shop operating costs, rent and employee wages, marketing and branding costs, and investments in digital technologies and platforms.

Starbucks’ Business Model Canvas demonstrates a comprehensive business strategy focused on creating value for customers through high-quality products, good services and advanced technologies that help businesses maintain market leadership and sustainable growth in the long run.

Summary

BMC, or Business Model Canvas, is a tool that enables businesses to plan and analyze the key components that make them successful. Using BMC, businesses can see a structural and directional overview of their business models, which is critical to developing effective business strategies.

If you need advice on business planning, social media marketing or BMC development, you can consult with CIPHER experts to create a strategy that meets your business needs immediately!

Frequently Asked Questions

For novice entrepreneurs who want to use Business Model Canvas for business planning, there may be questions and questions about the BMC. We have compiled a number of common questions and answers.

What is the Business Model Canvas?

So what is the Business Model Canvas? BMC can be divided into 4 formats and 9 main components as follows:

1. Customers (Who)

Customer Segments: Identify the target customer groups
Customer Relationships: How to build and maintain relationships with customers
Distribution Channels: Channels used to contact and distribute products

2. Customer Propositions (What)

Value Propositions: What makes a difference and provides value to customers

3. Key tools or factors driving the business (How)

Key Activities: Activities necessary to provide services or products
Key Resources: Resources necessary for running the business
Key Partners: Partnership with Partners to Build Businesses

4. Business Value (MONEY)

Revenue Streams: Sources of income from activities
Cost structure: Costs arising from activities

The advantages of Business Model Canvas are: Anything?

Easy to understand and clear: Displays business information in a simple and concise format.
It helps analyze the business well: it gives the business an overview and can analyze the parts.
Save time: enable faster business planning without writing long plans
Easily upgrade and adapt: strategies can be changed or adjusted according to circumstances.
Ideal for Teamwork: Allows teams to collaborate and share ideas effectively.

Which Business Model Canvas or Business Plan is better?

Business Plan and Business Model Canvas offer complete details of their mission, vision and funding plans, while Business Model Canvas provides a clear overview of internal and external business concepts and models on a single sheet of paper before starting a business.

Things to know before building the Business Model Canvas there. Anything?

Who are the key partners of the business: Identify the key partners or partners that help build the business?
Set goals: Determine which services or products your business will focus on.
Who is the customer group: Determine the target group or segments in which to use your service.
Cost: Consider the costs incurred in running a business.
Things to Do Before You Begin Business: Plan in advance what you need to do to get your business ready.
Choice of sales channels: identify distribution channels and marketing that customers will be able to access products/services.

What is a Business Model Canvas? A Beginner’s Guide to Business Planning

Table of Contents

What is a Business Model Canvas? Why is it important for business planning?

What is a Business Model Canvas?

Why does this model use the word Canvas?