Ahrefs: The Best Comprehensive SEO Tool in 2025

In the highly competitive world of SEO, having tools that help analyze and plan strategies accurately is essential. Ahrefs is one of the most popular SEO tools, used by both beginners and professionals alike. With its comprehensive features and user-friendly interface, this article will introduce you to Ahrefs and how to use this tool to elevate your SEO strategy.

What is Ahrefs?

Ahrefs is a comprehensive SEO tool suite that helps website owners, SEO agencies, and online marketers discover in-depth insights, plan strategies, and improve their websites’ rankings on Google.

As one of the most trusted tools in the SEO industry, Ahrefs provides an extensive backlink database of over one billion links with the ability to filter by domain type, anchor text distribution, rank value, and more. Many professionals consider SEO Ahrefs to be an essential component of their digital marketing toolkit due to its powerful analytical capabilities.

Main Features of Ahrefs

Ahrefs offers a wide range of features covering almost every aspect of SEO. The main features can be divided into 5 major categories:

1. Site Explorer

This tool is designed for analyzing websites of interest, whether your own or competitors’. It provides important information in several areas:

Overview – Shows website metrics like Domain Rating (DR), URL Rating (UR), traffic volume, and ranking keywords
Backlink Profile – Examines links pointing to the website, their credibility, and backlink quality
Organic Search – Displays keywords the site ranks for, ranking changes, and traffic volume received
Paid Search – Analyzes Google Ads strategies
Pages – Examines internal and external backlinks for each webpage

2. Keywords Explorer

This tool helps you search for and analyze keywords, helping you determine which keywords to create content for or build landing pages around. It provides key information such as:

Keyword Difficulty (KD) – An SEO difficulty score indicating how challenging a keyword is to rank for (0-100)
Search Volume – Average monthly search volume for the keyword
Traffic Potential – Estimated traffic you could receive from that keyword
Keyword Ideas – Helps find related target keywords and longtail target keyword opportunities for comprehensive content planning

3. Site Audit

This feature helps identify various issues on your website that might affect SEO performance. Ahrefs sends a bot to crawl your website and summarizes problems such as:

Pages without titles or descriptions
Pages with duplicate titles and descriptions
Duplicate content issues
Image display problems
Other technical SEO issues

4. Rank Tracker

A tool for monitoring the rankings of keywords you’re interested in, showing how they change compared to previous periods. It helps you see SEO results over time, separating results between Desktop and Mobile. It also indicates which keywords have Featured Snippets and which URLs rank in the SERPs. Understanding SEO difficulty for each tracked keyword helps prioritize your optimization efforts where they’ll have the most impact.

5. Content Explorer

A tool for finding content ideas. When you enter a keyword or topic of interest, Ahrefs shows you which websites have written about that topic and in what format, helping you generate interesting and competitive content ideas.

How to Use the Free Version of Ahrefs

While Ahrefs is a paid tool, it also offers a free version with several interesting features:

1. Free Keyword Generator

A tool for keyword research that can search across different search engines including Google, Bing, YouTube, and Amazon. You can also filter by specific countries. Results show two types of searches:

Phrase Match – Searches containing your target word
Questions – Questions people search related to that term

The free version is limited to 10 keywords; you’ll need to upgrade for more data.

2. Keyword Difficulty Checker

A tool for checking how competitive keywords are, helping you assess whether they’re worth targeting. It shows the KD (Keyword Difficulty) value and information about the top 3 ranking websites in the free version. Analyzing SEO difficulty helps you avoid wasting resources on highly competitive terms that may be too challenging for your current website authority.

3. SERP Checker

SERP is the search results page of Google. Ahrefs provides a tool to check competitor search results for keywords you want to rank for, showing who ranks in the top positions and how strong they are. The free version shows only the top 3 rankings.

4. Keyword Rank Checker

A tool to check where your website ranks for specific keywords, also displaying information about competitors ranking in positions 1-3.

5. Ahrefs Backlink Checker

This free tool shows you the top 100 backlinks pointing to any website or webpage. It’s useful for finding competitors’ links that you may be able to replicate. You can check either specific webpages or entire websites, displaying information such as DR, number of backlinks, proportion of Dofollow links, and referring websites. The Ahrefs Backlink Checker is considered one of the most reliable tools for backlink analysis in the industry.

6. Website Authority Checker

A tool to check website credibility, showing DR (Domain Rating), number of backlinks, and percentage of Dofollow links.

7. Broken Link Checker

A tool to check for broken links on your website, such as links leading to 404 Not Found pages, helping you fix problematic links.

8. Website Traffic Checker

A tool to check Organic Traffic for a website, showing information such as traffic volume, traffic value, countries with the most visitors, top keywords, and most visited pages.

Ahrefs Pricing: Packages and Costs

For those wanting to use all of Ahrefs’ features, paid packages are necessary, with several price tiers available:

Ahrefs pricing as of 2025 is structured across four main tiers:

Lite package – Starting at $99 or approximately 3,500 baht/month
Standard package – Starting at $199 or approximately 6,877 baht/month
Advanced package – Starting at $399 or approximately 13,789 baht/month
Enterprise package – Starting at $999 or approximately 35,000 baht/month

Each package offers different features, with higher-tier packages providing more features and fewer usage limitations. While considering Ahrefs pricing, it’s important to evaluate which features you’ll actually use to determine the most cost-effective package for your needs.

Recommended Features Worth Using in Ahrefs

Besides the main features, Ahrefs offers special features that are interesting and highly beneficial for SEO:

1. Content Gap Analysis

This feature helps find keywords that competitors rank for but your website doesn’t. It’s easy to use by entering your domain and competitor domains. The system processes this information and shows important keywords that competitors rank for, giving you ideas for creating new competitive content.

2. Organic Keywords 2.0

This feature shows which keywords a website of interest ranks for, sorted by keywords generating the most traffic. It displays information such as ranking, ranking URL, search volume, difficulty, and can compare changes with previous periods. It helps you understand the market overview and user behavior better.

3. Having the Same Search Term

This feature helps find keywords related to terms you’re interested in, showing search groups containing your term, divided into different categories with information for each word such as search volume and difficulty. Ideal for finding secondary keywords to complete your content.

4. Best by Links Pages

This feature collects pages with the most backlinks on your website, showing total backlinks divided into Dofollow and Nofollow. A significant benefit is helping you discover pages with backlinks that are Error 404 pages, causing you to lose the benefit of those backlinks. You can create new pages or implement 301 redirects to relevant pages instead.

Pros and Cons of Ahrefs

Pros:

Comprehensive – Has tools covering all aspects of SEO
Accurate data – Provides detailed and reliable information
Great competitor analysis – Helps you see competitor strategies and market gaps
User-friendly – Easy-to-understand interface, even beginners can use it
Regular updates – New features are constantly added to respond to SEO changes
Good support team – Easy to contact and responsive support team

Cons:

Relatively high price – May be an obstacle for small businesses or beginners
Doesn’t filter irrelevant keywords – Sometimes shows irrelevant or meaningless keywords
Not real-time – Uses its own bot, which may cause some data discrepancies
Search limitations – Lower-priced packages may have usage restrictions

Other Interesting SEO Tools Besides Ahrefs

If you’re unsure whether Ahrefs is right for you or need supplementary tools, there are other interesting options:

Google Search Console (free) – A Google tool that helps check website quality and errors, including keyword checks
Ubersuggest (both free and paid) – Various features such as SEO overview, website ranking reports, and issue identification
SEMrush (both free and paid) – Similar to Ahrefs with comprehensive SEO features
Google Trends (free) – View search trends over time, ideal for content ideas
Moz – Similar to Ahrefs with various SEO analysis tools
Answer the Public – Specifically for finding keyword ideas
Yoast SEO (both free and paid) – A WordPress plugin that helps optimize technical SEO for custom WordPress sites

Our Services

Cipher is a full-service Digital Marketing agency specializing in using leading SEO tools like Ahrefs to elevate clients’ websites to top rankings on Google. We offer various services to meet your business needs, such as SEO Marketing:

SEO Marketing Services by Cipher:

In-depth website analysis – Using Ahrefs and other tools to check website health, analyze competitors, and find market gaps
Keyword strategy planning – Finding high-potential keywords suitable for your business
On-Page SEO optimization – Improving website structure, content, and other elements to be search engine friendly
High-quality content creation – Producing content that satisfies both users and search engines according to SEO principles
Quality backlink building – Creating links from credible websites to increase your website’s authority
Monitoring and reporting – Analyzing SEO results and continuously adjusting plans for optimal results
Technical SEO problem solving – Checking and fixing technical issues that may affect website rankings

Our team of experts has experience using Ahrefs and other SEO tools expertly, ready to advise and implement appropriate strategies to elevate your online business. Learn more about our SEO services and how we can help your business grow online.

Summary

Ahrefs is a comprehensive SEO tool that’s suitable for both beginners and professionals. It provides in-depth information to analyze your own website and competitors, helping plan content and keyword strategies. While the price is high, it’s worth it for businesses wanting to increase online sales. Those not ready to invest can start with the free version or use other less expensive tools. For serious SEO professionals, the investment in SEO Ahrefs often pays dividends through improved search rankings and increased organic traffic.

Frequently Asked Questions

How much does Ahrefs cost?

Ahrefs offers 4 monthly package levels, starting at approximately 3,069 baht for the basic package and up to approximately 30,970 baht for the enterprise package. Prices vary according to features and usage limitations. When evaluating Ahrefs pricing, consider your specific needs and budget constraints.

What is the Ahrefs tool used for?

Ahrefs is a popular SEO tool with comprehensive features for planning, tracking results, and analyzing data to improve Google rankings. It includes backlink checker, toolbar, keyword research, competitors analysis, and site audits to provide in-depth information for effective SEO marketing.

What does Ahrefs Digital Marketing mean?

Ahrefs is an SEO analysis and tracking platform with comprehensive tools to help you check website performance, research keywords, analyze backlinks, and track search result rankings. With its comprehensive and regularly updated database, it’s an essential tool for digital marketing in today’s era.

What is a backlink?

A backlink is when another website links to your website, similar to giving credit or referencing your article, such as acknowledging the source of an article. Backlinks are very important for SEO because they help increase website credibility and authority from Google’s perspective. The Ahrefs Backlink Checker is an invaluable tool for analyzing and monitoring your backlink profile.

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