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Nowadays, the real estate industry is taking place in great numbers, from large to small projects, and of course, competition in marketing is intensifying and intensifying, with marketing for the most prominent real estate industry. A lot of people might get used to that is making large billboards along the street.
Yes. The old marketing style of the real estate industry is mainly advertising in nearby areas, or where people think they will have to see and notice when they pass through the area, or setting up billboards.
However, with the advent of the 4.0s, for SMEs, online marketing is the most important thing that any business needs to do, not even the real estate business! see from
Many brands have already seen the importance of online marketing, but many have not yet fully entered the market because they do not see the benefits of online marketing, lack understanding of online marketing for real estate business, and unexpected marketing plans.
But did you know that many real estate projects have been able to close their sales quickly with countless online marketing activities, and that if your business hadn’t started studying and started online marketing today,
Just so you know, you’re already several steps behind your competition!
“So don’t wait too long. This topic will be online marketing for the real estate business, which will help all investors or marketers to have better marketing practices.”
7 Online Marketing Plan for Real Estate Business
1. Lead Generation
Lead Generation is about finding customer information through online marketing tools to collect information. The information that customers receive will be quality information because it is truly interested in our products and services that can be further developed and planned.
Lead Generation can be used in a variety of ways, including via Landing Page, Contact Us menu bar, and customer input for contact or Facebook fanpage as a communication medium.
Acquiring information from target customers and creating Buyer Persona will enable the Buyer Persona of target customers to efficiently analyze and plan online marketing for real estate businesses in a timely manner and help them close their sales more quickly.
The lead generation approach to acquire customer information is mainly based on the principles of inbound marketing for marketing planning.
Or for who? We already know about Inbound Marketing, but we would like to get a techniques for finding effective and practical leads. You can click to download 30 methods for finding leads to generate sales. Go ahead and study.
2. Shoot an ad (Shoot Ads.)
shooting ads. About our business, whether it’s a product, service or even a brand itself, will enable our business to exist in the world and let people know and feel the presence of our brand.
Which shot Ads. Facebook, Google, Youtube, and Line are the best ways to produce the best results, respectively.
By strategy on shooting Ads. That will depend on the Buyer Persona of the target customer group, choosing for Ads. This can be accurately delivered to target customers, which will help increase the likelihood of closing the sale.
3. have an attractive promotion
“Everyone likes promotions” is still valid, especially for attractive promotions, whether they are discounted, exchanged, or given, but the promotion must also be based on Buyer Persona analysis. Our target customers will be attracted by the most promotions or our brand analysis of which is more appropriate, for example: The ten million-dollar property project, with too many price reductions, may cause buyers to hesitate because of the price reductions. For those who buy ten million-dollar property, they are not interested in price reductions, but in quality and environment, etc.
4. Focus on selling fast by building a few million-dollar property.
According to the survey conducted by several real estate marketing teams, selling property worth 2-3 million baht will be able to close the sale and close the project more quickly than the higher value of real estate because there are many so-called “building age” people today. As a result, demand for real estate at prices that can be handled by themselves has also increased. As a result, real estate that is priced at this time can be sold faster than other price ranges.
5. Show a good Customer Review
Many of the projects that have achieved overwhelming sales growth are partly due to good reviews from real users to present them to other customers through marketing channels.
That review must be a review of only the good feeling of using our products and services.
Realizing the positive feelings of a real user will not only improve the brand image, but will also enhance purchasing decisions, as if compared with other brands that have bad reviews, brands that have good reviews will definitely be more likely to be chosen.
6. Creating video clips for use in advertising
Of course, online marketing is primarily attracted to “advertising” images. Therefore, attractive and attractive advertisements are needed to attract customers’ attention.
The last step of marketing that highlights the customers interested in our brand would like to buy our products is to present a video that will reveal the beauty of parts of our property in animation to our customers.
7. Finding Consultants in Online Marketing
Many brands that have not yet entered online marketing may be caused by the lack of knowledge about how to start online marketing. In addition, the new consultant will be used to help market, whether it is marketing strategies, analysis of target customers, or even shooting Ads. This is another strategy that many brands have overlooked because having a highly experienced and capable consultant will enable more efficient online marketing and maximize the use of limited costs.
