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In this time of year, most people have become more interested in taking care of their health and beauty, whether by exercising or taking supplements. Why is the graph of health and beauty business continuing to increase every year?
But not every business is always successful because the more trends in self-ca re, the more health and beauty products and services are produced, the more supply than demand.
Many people have seen so many brands of health and beauty products and services that they can hardly recognize. The problem is that customers don’t know which brands to choose from.
Therefore, it is very important to plan strategies and market them for our business to survive. !
But before we go into marketing for the health and beauty business, let’s get to know this type of business, which is divided into two categories: 1. Services and 2. in the field of goods
Most of them include beauty clinics, beauty shops, fitness shops, etc.
Products that everyone will likely see are facial creams, soaps, supplements, etc., which can be sold in front of stores or online.
We need to understand that if we are in the service sector, there are fixed locations such as the store or building we are in. Marketing plans must be made to attract customers to our business, which may be eliminated in terms of travel, but in terms of products, we can sell them online, which is more convenient. Wherever customers are, we can trade and deliver goods to them.
4 Techniques to penetrate the health and beauty business market
But for this article, we will talk about four techniques that have made inroads into the health and beauty market, maximizing sales! That will help to market more effectively and increase sales!
1. Brand naming and story building.
The criteria for deciding the use of major products and services will not escape the “reliability” of that brand.
Name-calling that makes people easy to remember, or meaningful, is also important when speaking or hearing.
In addition to the beautiful and appropriate naming, having a brand story is important to add value to the brand (without any investment or expense) by creating a brand story. Take the story of Pandora, a brand that sells ornamental beauty products, in fact. Foundation history is based on the founders of the couple, but no. If that’s all, the brand is priceless, unimpressive, and unremarkable. Anything.
Pandora created the story, which is to briefly mention the story of the past, how the jewelry distributed has a history. How valuable are some? Have any historically significant people ever worn them, including continuing to tell the story to its current popularity, to impress and appreciate the product, and to be led by brand stories to feel unwittingly craving for it?
Therefore, both brand name and brand story will help customers feel better about our brand than any other brand without story or history, increasing their credibility and value.
2. Promotion.
I must say, even if you love health and beauty, both services and products cost a lot of money, so many people will be more responsive to promotional products than non-promotional products.
It is very important to do promotions such as discount, exchange, give-away, and give-away, as evidenced by Facebook’s frequent promotions of products, whether discounted or buy-one-plus-one, which proves that the promotions will help attract customers.
However, caution should be exercised because too many promotions may make customers get used to the fact that they don’t feel compelled to buy products.
Therefore, promotions must be implemented through good marketing plans to maximize the effectiveness of attracting customers.
3. have a good review
Purchasing products and services today, apart from the brand’s credibility, the fact that there is evidence from real users is another way to persuade customers.
Because before buying goods or using services, What’s never been used before is that most people search for reviews first, which is the source of the reviews. Whether it’s created by giving a reward to Influencer to actually do reviews or reviews from subscribers and products themselves.
The more positive reviews and feedback, the easier it will be to convince customers to want to use our products and services.
4. Shooting Ads.
Once the era of the social world has entered, exploiting these channels is something that should not be missed because of the Ads shooting. We don’t have to go out and hand out flyers or tag along the poles to promote the old-fashioned way, but just because of the cost of shooting advertisements through social media channels, people will know us as well.
Which shooting ads. This is most often used by paragraphs 2 and 3 to shoot Ads. In other words, promotions and user reviews. Because if we have an interesting promotion or a perfect review and no one sees it, it’s worthless, right? And?
Shooting ads is a good thing to do and a lot to be done in comparison to the cost and sales recovery. It also promotes our brand to catch the eye of our customers.
The customer’s problem is that not knowing which brand to choose from, we need to find a way to make them feel that we are the right brand to use and buy products with the reliability and quality of our brand with 4 techniques to penetrate the health and beauty market. This may not be very deep in one area, but each issue is something that should not be overlooked in marketing in this business.
I hope it will be of great benefit to everyone. ^^ See you in the next article.
