Your website is your corporate image, making professional web design services for public limited companies essential beyond mere aesthetics. Your website must effectively communicate with various stakeholders, serve as a hub for accurate, transparent, and verifiable information, and build confidence across all parties. In this article, CIPHER will explore in-depth how to design public company websites that meet SET/SEC standards and address all target audiences, along with web design and development services from experts who can precisely meet your organization’s needs.
Table of Contents
What is a Public Limited Company Website and Why is it Important?
Websites for public companies differ significantly from regular websites in terms of objectives, user groups, and legal requirements. Public companies need communication channels that are credible, transparent, and cater to diverse stakeholders, from retail investors and institutional investors to regulatory bodies. The website is not merely a marketing tool but a strategic communication channel crucial for building confidence and disclosing information according to good governance principles. Let’s understand each component more clearly.
Definition of a Public Limited Company Website
A public limited company website is a website specifically created for organizations listed on the stock exchange or large companies with numerous shareholders. Its primary purpose is to transparently disclose organizational information, present performance results, and build confidence among investors, shareholders, and other stakeholders.
These websites don’t just serve to promote the company but are essential tools for complying with stock exchange and Securities and Exchange Commission (SEC) requirements for public disclosure of information.
The Role of Websites as the "Face of the Organization"
In the online world, your website is the first point of contact where people get to know and evaluate your organization. The quality of your website reflects your operational standards and professionalism. Good web design services for public limited companies help create a positive first impression, which affects the confidence of investors and all stakeholders.
A professionally designed website enhances your corporate image, making it look credible, stable, and modern while clearly reflecting your organizational culture and values, helping visitors better understand and remember your brand.
Differences Between Regular Websites and Those Meeting SET/SEC Standards
Regular websites typically focus on aesthetics and product or service presentation, but public company websites meeting SET/SEC standards must include several additional special components:
- Complete data structure – Must include company information, financial statements, annual reports, and investor relations information as required by law
- Rapid information update system – Must be able to update important information immediately when changes occur, especially information affecting stock prices
- Higher security standards – Must have robust systems to prevent attacks and data leaks
- Historical document system – Must store and organize important historical documents for easy retrieval
These differences make designing and developing public company websites more complex and requiring specialized expertise than regular websites.
Why Public Companies Need Standardized Websites
Transparent and Verifiable Information Communication
Transparency is crucial for public companies. A well-designed website helps ensure complete and accessible disclosure of information, including financial data, performance results, and various operations.
Moreover, regular and systematic information disclosure helps organizations comply fully with stock exchange and SEC requirements, reducing the risk of penalties or criticism from regulatory bodies.
Building Confidence Among Investors, Shareholders, and Stakeholders
Investors and shareholders need accurate and current information to make decisions. A quality website with complete information helps build confidence and demonstrates commitment to stakeholder care.
Presenting information systematically and accessibly also helps reduce doubts and questions that may arise, making investors feel more confident in long-term investment with your company.
Reflecting a Professional Corporate Image
A professionally designed website not only complies with requirements but also reflects organizational culture and good management. An outdated or difficult-to-use website may raise doubts about the company’s ability to manage resources and adapt to technology.
Quality web design services for public limited companies will help make your organization look modern, credible, and ready to handle changes in the business world.
What are the Main Target Audiences for Public Limited Company Websites?
Investors and Shareholders
Investors and shareholders prioritize financial information and business direction. Information that should be included for this group includes:
- Historical financial data – Quarterly and annual financial statements going back at least 3 years to show growth trends
- Shareholder event calendar – Schedule of shareholder meetings, dividend payments, and other important activities
- Real-time market announcements – Quick updates of important news reported to the stock exchange
Presenting this information completely and systematically will help investors accurately assess the financial status and potential of the company, leading to more confident investment decisions.
Customers and Partners
Customers and partners need information about products, services, and organizational credibility. Information that should be presented for this group includes:
- Product/service information – Details of products, services, and benefits customers will receive
- Sustainability and ESG presentation – Policies and achievements in environmental, social, and governance areas
- Communication of organizational stability – History, vision, and past achievements
Presenting this information will help build confidence in products and services and demonstrate responsibility toward society and the environment, which are important factors in customer and partner decisions today.
Media
The media needs easily accessible and ready-to-use information for news reporting. Sections that should be included for this group are:
- Press Room – An area collecting press releases, photographs, and information for media
- Press release download center – Press release files, executive images, and various media ready for use
Making it easy for the media to access information will increase opportunities for publicity through various media and build good relationships with the press.
Job Applicants
Potential applicants often search for information about the company before deciding to apply. Sections that should be included for this group are:
- Career Page – Page showing open positions with details and application methods
- Organizational culture and credibility – Information about work culture, benefits, and growth opportunities
Presenting the organization as an attractive employer will help attract quality applicants and promote the organization’s image as a desirable workplace.
What are the Essential Components of a Public Limited Company Website?
Investor Relations (IR)
The IR section is the heart of a public company website, which must contain complete information as required by law, including:
- Shareholder structure – Information on major shareholders, shareholding proportions, and significant changes
- Board of directors and executives – History, experience, and roles of the board of directors and senior executives
- Sustainability reports – Information on ESG operations and organizational sustainability
Information in this section must be current, accurate, and easily accessible so that investors and interested parties can follow developments and evaluate the company’s potential.
Document Storage and Search System
The many important documents that public companies must disclose need an efficient storage and search system, including:
- Annual report downloads – A system for storing past annual reports in a conveniently downloadable format
- Accurate and easy-to-use search system – Search functions that help users quickly find documents and information they need
A good system will save time and facilitate all user groups, especially institutional investors and analysts who need a lot of information in limited time.
Multilingual Support
In the era of globalization, multilingual support is essential for web design services for public limited companies, generally including:
- Thai and English as primary languages – Information should be complete and equal in both Thai and English
- Adding languages relevant to foreign investors – If there are investors from other countries such as China or Japan, consider adding those languages
Supporting multiple languages not only accommodates foreign investors but also demonstrates the organization’s international vision.
Accessibility & UX
Good user experience and accessibility are important factors that will make the website effective:
- Design according to Web Accessibility principles – Enabling all user groups, including those with disabilities, to access information
- Support for all devices – Adjusting the display to suit all screen sizes, from computers to smartphones
Designing with accessibility and user experience in mind will help everyone access information equally and increase satisfaction in using the website.
Essential Security Standards for Public Limited Company Websites
Data security is extremely important for web design services for public limited companies because published information may affect stock prices and investor confidence. Essential security standards include:
- SSL and data encryption – Protecting data transmission between users and the website with modern encryption
- Access rights management – Setting access levels for system administrators and internal users
- Log recording system – Recording all system activities for retrospective checking
- Data backup and emergency plans – Having regular data backup systems and contingency plans for emergencies
Investing in a strong security system not only protects important information but also builds confidence among all user groups that the information they see is reliable and appropriately protected.
Sustainable SEO Strategies for Public Limited Company Websites
Making the website rank high in search results is another important goal of web design services for public limited companies, ensuring that interested parties can easily find and access company information. SEO strategies suitable for public company websites include:
- Using specialized keywords – Analyzing and using important words related to your business and industry
- Creating clear URLs and Meta Descriptions – Designing meaningful and interesting website URLs and descriptions
- Increasing webpage loading speed – Optimizing website performance for fastest loading
- Creating valuable content consistently – Regularly producing useful content related to the business
Effective SEO will help increase website visibility in the long term, making it easier for interested parties to find your company through online searches without relying on expensive advertising.
Web Design Services for Public Limited Companies by CIPHER
Comprehensive IR System Development
CIPHER designs and develops investor relations systems that fully comply with stock exchange and SEC requirements, with an easy-to-use content management system for your team, making important information updates quick and efficient.
Our system supports the storage and presentation of financial information, annual reports, and other important information systematically, with search tools that help investors quickly access the information they need.
Modern and Credible Corporate Design
Our professional design team creates modern, beautiful designs that reflect your organization’s identity. Professional web design and development services will help create a good first impression and enhance the credible image of your organization.
We also prioritize user experience, designing websites that are easy to use, have clear data structures, and present information in an easy-to-understand format suitable for all user groups.
High Security System
With a software development foundation, CIPHER prioritizes data security first. We design and develop websites with high security standards, including data encryption, rights management, and protection against various types of attacks.
Our security system is designed to protect important organizational information and comply with relevant data security regulations, helping you ensure that your information is safe and reliable.
Specialized SEO Strategy for Public Companies
Our SEO team analyzes and plans SEO strategies appropriate for public companies by researching specific search terms and analyzing competitors in the same industry. We help your website rank high in search results for keywords relevant to your business.
Additionally, we provide advice on creating valuable and useful content for target audiences to increase ranking opportunities and attract quality visitors.
Real-time News and Announcement Update System
CIPHER develops a content management system that helps your team update news, announcements, and important information quickly and easily without requiring technical knowledge.
Our system supports real-time information updates, allowing you to publish important information immediately when needed, such as performance announcements, changes in the executive team, or other important news that needs to be communicated to stakeholders quickly.
Conclusion
Having a professionally designed corporate website is not just about image but a business and regulatory necessity. A good website will help communicate with various stakeholders, build confidence, and demonstrate transparency in business operations.
CIPHER is ready to be your partner in developing web design services for public limited companies that meet your specific needs. With a professional team experienced in managing leading national brands, we are ready to help your organization have a website that is beautiful, easy to use, secure, and compliant with required standards. Contact us today for consultation and receive proposals that meet your organization’s needs and elevate communication with all stakeholder groups effectively.
