Using E-Commerce Listener: Understand Customers & Rivals

In an era of explosive digital growth, consumer purchasing behaviors have transformed dramatically. Many people are increasingly living their lives online, whether following news on Facebook, watching videos on YouTube, or shopping through various E-Commerce platforms. This has led to continuous growth in online businesses, making digital marketing essential for businesses of all types.
Modern marketers need tools that help them analyze and deeply understand consumer behavior. One of the most powerful tools is “E-Commerce Listening,” or Using E-Commerce Listener, which helps you understand customer needs, analyze competitors, and precisely plan marketing strategies.

What is E-Commerce Listening?

E-Commerce Listening is a tool that helps analyze data on E-Commerce platforms such as Shopee and Lazada through AI processing, providing deep insights into buying behaviors on these platforms. This tool can tell you which products are trending, which competitor products are selling well, how competitors are pricing their products, and other information crucial for business decision-making.

E-Commerce Listening functions like an online marketing assistant, helping plan strategies to increase sales on popular platforms like Shopee and Lazada using real market data, not guesswork or intuition.

Why is E-Commerce Listening Important for Marketers?

In the highly competitive E-Commerce market, having deep insights about the market, customers, and competitors is absolutely essential. E-Commerce Listening is important for several key reasons:

Deeper customer understanding: Helps you know what customers like, dislike, and need
Competitor analysis: Helps you see competitor strategies, best-selling products, and pricing methods
Improving products and services: Customer feedback data helps you develop products that better meet needs
Precise marketing planning: Helps you invest in marketing more effectively and target the right audience

According to Momentum Works Insights, in 2023, E-Commerce in Southeast Asia had a GMV value of $114.6 billion, growing 2.1 times since 2020. Thailand showed growth of 34.1% and has the second-largest E-Commerce market in the region, valued at 980 billion baht. These figures demonstrate the enormous opportunities for businesses that know how to use data intelligently.

Key Tools of E-Commerce Listening

E-Commerce Listening has three main tools that help marketers access comprehensive insights:

1. Market Analysis

Market Analysis is a tool that helps you see the overall market picture on both Shopee and Lazada. You can search for information through various filters including keywords, categories, brands, stores, price ranges, or even specifically in Shopee Mall and LazMall.

Interesting features of Market Analysis include:

Market overview: Shows data on the total number of products and stores, sales value, number of units sold, average price, and number of reviews
Market share: Viewable in two dimensions – both sales volume and number of units sold, showing the Top 10 best-selling stores or Top brands with the largest market share
Sales trends: Shows sales trend graphs for each week period to see sales tendencies
Pricing trends: Shows graphs of average pricing trends and the proportion of price ranges
Top 100 best-selling products: Displays information on best-selling products, with details such as product name, store name, star rating, selling price, number of units sold, and approximate sales

2. Product Explorer

Product Explorer helps answer important questions like “What products should I sell on Shopee and Lazada?” “Which products are trending?” “What are competitors selling successfully?” This tool provides in-depth product information:

Product information: Shows product images, product names, brand names, categories, selling prices, sales, and approximate number of units sold
Seller information: Shows basic information about stores, sales channels, Mall status, number of followers, and store ratings
Growth trends: Shows trend graphs of changes in selling price, sales, and number of units sold during the selected week period

3. Store Explorer

Store Explorer helps you track competitor or partner stores on Shopee and Lazada in one place, providing information about sales, pricing, and best-selling products, divided into store, brand, and category information:

Store information: Shows store image and name, Mall status, sales channels, number of followers, store rating, chat response rate, and links to the actual store
Top-selling products: Shows information on best-selling products in that store, along with growth trends for each product, which can be sorted by selling price, number of units sold, and sales
Top-selling products: Shows information on best-selling products in that store, along with growth trends for each product, which can be sorted by selling price, number of units sold, and sales

Benefits of Using E-Commerce Listener

E-Commerce Listening offers numerous benefits to marketers and entrepreneurs:

1. Data-Driven Decision Making

E-Commerce Listening helps you make business decisions based on real data, not guesswork or feelings, reducing investment risks and increasing chances of success.

2. Discovering New Marketing Opportunities

Analyzing product trends and consumer behavior helps you discover new marketing opportunities, such as trending products or customer needs that no one has yet addressed.

3. Improving Competitive Strategies

Knowing what competitors are doing, what they’re selling successfully, and how they price their products helps you adjust competitive strategies effectively. You can learn from competitors’ successes and mistakes without having to experiment yourself.

4. Increasing Marketing Budget Efficiency

E-Commerce Listening helps you know which products to invest in, when, and with what marketing strategies, making your marketing budget as efficient as possible.

5. Creating Competitive Advantage

In a highly competitive market, having deep insights from E-Commerce Listening gives you an advantage over competitors. You can adapt faster and plan ahead better.

How to Use E-Commerce Listener Most Effectively

To use E-Commerce Listening most effectively, you need a clear approach. Here are the steps marketers should take:

1. Set Clear Goals

Before starting to use E-Commerce Listening, you should set clear goals about what information you need, such as analyzing competitors, finding interesting new products, or improving pricing strategies. Clear goals will help you use the tool efficiently.

2. Track Trends Regularly

Tracking trends regularly helps you stay up-to-date with market changes. You should schedule time to analyze data from E-Commerce Listening regularly, such as weekly or monthly.

3. Analyze Data Deeply

Don’t just look at surface data—analyze deeply. For example, don’t just see which products sell well, but analyze why they sell well, what factors affect sales, and how you can apply those lessons to your business.

4. Experiment and Measure Results

Apply the data obtained from E-Commerce Listening to your marketing strategies and measure results systematically. For example, adjust product prices according to analyzed trends, then see how sales change.

5. Continuous Improvement

Online marketing is constantly changing, so you should continuously improve your strategies according to the latest data from E-Commerce Listening.

E-Commerce Trends Marketers Should Know

In addition to Using E-Commerce Listener, marketers should also follow the latest E-Commerce trends to plan strategies effectively. Here are the key trends for 2025:

1. Increasing Competition in the E-Commerce Market

The E-Commerce market has become much more competitive, especially in Thailand, which saw growth of 34.1% in 2023. Major platforms include Shopee, Lazada, and TikTok Shop, which is growing rapidly. Marketers need strong strategies and deep insights to compete.

2. Consignment Models and Factory-Price Products

The entry of platforms like Temu using the Consignment model and offering factory-price products has impacted the E-Commerce market, causing Shopee and Lazada to adapt with services like Shopee Choice and Lazada Choice, which also focus on low-priced products.

Benefits of the Consignment model include:

Increasing product variety
Reducing risk for sellers
Increasing opportunities for small sellers
Increasing market competition
Changing consumer behavior

3. Affiliate Marketing is Trending

Affiliate Marketing is growing rapidly in 2025. Large E-Commerce platforms like Shopee, Lazada, and TikTok all have Affiliate programs that allow everyone to generate income by sharing product links.

The importance of Affiliate Marketing:

Rapidly expands customer base
Reduces marketing costs
Increase Sales
Build credibility
Provides clear measurable results

4. Live Commerce Continues to Grow

Live Commerce, or selling products through live streaming, is becoming highly popular in Thailand. Surveys show that 90% of Thais have watched Live Commerce content in the past 12 months. Popular platforms include TikTok, Shopee, and Facebook.

Live Commerce trends:

Live Commerce combined with entertainment
Micro-Influencers playing a bigger role
Using Short-form Video to promote before going live
Expansion to various product types

Opportunities from Live Commerce:

More direct customer reach
Increase Sales
Building customer relationships
Reduces marketing costs
Building brand awareness

E-Commerce Listening Services from Cipher

Cipher Company is a comprehensive Digital Marketing agency that offers services and approaches for Using E-Commerce Listener through the Etailligence platform, a collaboration between Priceza and Wisesight, supported by the Digital Economy Promotion Agency (depa).

Cipher's Main Services:

1. Market Analysis:

Analyze the overall market on Shopee and Lazada
View market share of various brands
Analyze sales and pricing trends
View Top 100 best-selling products

2. Product Explorer:

Find interesting products for selling
Analyze trending product trends
Track competitor products
View product growth trends

3. Store Explorer:

Closely track competitor stores
Analyze store sales performance
View Top-selling products in stores
Access information about partners or distributors

Service Steps:

Schedule a Demo with the Business Solution team to discuss needs and view the platform
Choose a package that meets your needs, available in 6-month and 1-year+ options
The team will send a file to specify store names or categories you want to track
Start using the platform, with data updated weekly

Summary

Using E-Commerce Listener is a powerful tool for marketers in the digital age, helping access deep insights about the market, customers, and competitors on leading E-Commerce platforms like Shopee and Lazada.

In a growing and highly competitive E-Commerce market, having deep insights will help you plan social media marketing strategies precisely, understand customer behavior, analyze competitors, and discover new business opportunities.
Cipher Company offers E-Commerce Listening services through the Etailligence platform, covering Market Analysis, Product Explorer, and Store Explorer, helping you have the necessary information for business decisions.

When Using E-Commerce Listener effectively, along with improving E-Commerce websites and implementing SEO marketing, your business will be able to adapt to market changes, seize business opportunities before competitors, and create success in the highly competitive E-Commerce world.

Frequently Asked Questions

1. How is Cipher's E-Commerce Listener different from other market analysis tools?

E-Commerce Listener focuses on analyzing data specifically on Shopee and Lazada in depth, showing real sales data, price trends, and competitor behavior in real-time, unlike other tools that provide broader information.

2. Do small businesses need to use E-Commerce Listener?

Absolutely! Small businesses especially need to use data to make precise decisions, reduce investment risks, find products that the market truly needs, and set competitive pricing strategies.

3. How do I start using E-Commerce Listener?

Start easily by scheduling a Demo with the Cipher team, choose a monthly package that suits you, specify the stores or categories you want to track, and start using it immediately.

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