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In an era where competition in the E-Commerce market is intensifying, especially in Thailand which has the second-largest E-Commerce market value in Southeast Asia, reaching 980 billion baht in 2023 with projected growth of 14% in 2024, Thai brands leverage E-Commerce Listener tools to gain competitive advantage. One of the most popular tools gaining traction is the “E-Commerce Listener” – a solution that helps businesses analyze online market data in depth to develop effective marketing strategies.
What is E-Commerce Listener?
E-Commerce Listener, sometimes called E-Commerce Listening Tools, is a solution that analyzes and monitors data on leading E-Commerce platforms like Shopee and Lazada. It serves as an intelligent assistant for online marketers, helping them understand consumer behavior, market trends, and competitor strategies.
This tool works by collecting and analyzing data from E-Commerce platforms and presenting results in easy-to-understand formats such as graphs, charts, and reports. This allows entrepreneurs to see market overviews, best-selling products, price trends, and consumer purchasing behavior—information essential for planning and adjusting online marketing strategies effectively.
Why is E-Commerce Listener Important in 2025?
The E-Commerce market in Southeast Asia has experienced exponential growth, especially in Thailand and Vietnam, with growth rates of 34.1% and 52.9% respectively. Competition between major platforms like Shopee, Lazada, and TikTok Shop has intensified.
In this environment, having in-depth market data has become a crucial factor that helps businesses survive and grow. E-Commerce Listener is therefore an essential tool for entrepreneurs seeking a competitive edge, as it provides access to deep insights that can be used to improve business operations efficiently.
Benefits of E-Commerce Listener
E-Commerce Listener offers numerous benefits to businesses, enabling them to plan marketing strategies effectively. The main advantages include:
- Understanding Consumer Behavior: Helps understand what consumers like, dislike, and their opinions about products and services
- Competitor Analysis: Helps track competitor strategies, product pricing, and sales performance
- Discovering Business Opportunities: Helps identify market gaps and new trends that may present business opportunities
- Improving Products and Services: The data obtained can be used to develop products and services that meet customer needs
- Precise Marketing Planning: Helps make marketing investments more efficient and cost-effective
Case Studies: Thai Brands That Succeeded with E-Commerce Listener
Company A: Increased Sales Through Market Trend Analysis
Company A, a Thai cosmetics manufacturer, faced continuously declining sales. After implementing E-Commerce Listener, they discovered that Beauty, Health & Personal Care products were gaining immense popularity on TikTok Shop, while the company had been focusing its marketing budget primarily on Shopee and Lazada.
After adjusting their strategy by adding TikTok Shop as a sales channel and implementing Live Commerce strategies with Micro-Influencers, the company increased sales by 45% within just three months. Analyzing consumer behavior through Social Media Marketing was also a key factor in helping the brand reach its target audience effectively.
Company B: Adjusted Product Pricing to Be Competitive
Company B, an electronics distributor, found its sales dropping significantly despite having quality products. After using E-Commerce Listener, they discovered that competitors were using a Consignment Model to sell factory-priced products, making them significantly cheaper.
The company adjusted its strategy by partnering directly with manufacturers to reduce costs and set competitive prices, while emphasizing after-sales service and product warranties. This resulted in continuously increasing sales. Additionally, improving their E-Commerce website with a modern, user-friendly design was another important factor in boosting sales.
Company C: Used Affiliate Marketing to Expand Customer Base
Company C, a supplement manufacturer new to the E-Commerce market, struggled to reach customers. After using E-Commerce Listener to analyze the market, they found that Affiliate Marketing was becoming a strong trend in 2025.
The company created its own Affiliate program and collaborated with Micro-Influencers who had followers in their target group, paying commissions based on actual sales. Within six months, the company expanded its customer base by over 300% and increased sales by 250%. Implementing SEO alongside Affiliate Marketing helped the brand gain wider recognition.
Choosing Appropriate E-Commerce Listening Tools for Your Business
Selecting the right E-Commerce Listening Tools for your business is important. You should consider these factors:
- Business Needs: What data do you need to track? Sales figures, market prices, or customer feedback?
- Budget: Different tools have varying prices, from free options to several thousand baht per month
- Ease of Use: Choose tools that are easy to use and have easy-to-understand display formats
- Platform Coverage: Does the tool track data from the E-Commerce platforms you use?
- Reporting: The reporting format should be easy to understand and immediately usable for planning
Main Services of E-Commerce Listener Offered by Cipher
Cipher is a full-service Digital Marketing agency offering leading E-Commerce Listener services. With modern tools that are continuously developed, we help your business grow sustainably in the online market, enabling Thai brands leverage E-Commerce Listener effectively. Our main services include:
1. Market Analysis
A tool that analyzes Digital Shelf on Shopee and Lazada, functioning as an Opportunity Finder to discover product groups with growth potential from keywords or categories, and view in-depth information about sales performance, trending products, and competitor data in one place.
This service helps you see the market overview in both Shopee and Lazada, with an Advanced Search Mode that helps find product information more precisely. You can:
- Search through filters by product name, keywords, categories, brands, stores, price, or sales channels
- View market overviews, including number of products, stores, sales value, quantity sold, average price, and number of reviews
- Analyze market share in terms of both sales and quantity sold
- Track sales trends and pricing over time
- View the Top 100 best-selling products with data for analysis
2. 2. Product Explorer
Answers questions about what products to sell on Shopee and Lazada, which products are trending, what competitors are selling, their pricing, and sales trends. This service collects data from various Marketplaces and analyzes it in one place, providing you with:
- Product details including images, name, brand, category, price, sales, and quantity sold
- Store information including sales channel, Mall status, number of followers, and store ratings
- Product growth trends in terms of price, sales, and quantity sold over time
Additionally, designing an appropriate E-Commerce Template is an important part of making product presentations more effective.
3. Store Explorer
Helps analyze your store’s sales and those of competitors, letting brands know which stores have good-selling products, how many stars they receive in reviews, and their sales efficiency. This service helps you track competitor or partner stores on Shopee/Lazada in one place, with information including:
- Store details including name, image, Mall status, sales channel, number of followers, star rating, and chat response rate
- Sales performance including average selling price, quantity sold, sales, number of products in the system, with trend graphs
- List of best-selling products in the store, with growth trends for each product
E-Commerce Market Trends to Watch in 2025
Growth of the Consignment Model
The Consignment Model is gaining immense popularity, especially after Temu entered the Thai market, resulting in a wave of factory-priced products delivered directly to consumers. This has led Shopee and Lazada to adapt with Shopee Choice and Lazada Choice services that offer similarly low-priced products.
This model reduces risk for sellers, increases product variety on platforms, and creates opportunities for small sellers to access the market more easily, resulting in more intense competition in terms of price and product quality.
Growth of Affiliate Marketing
Affiliate Marketing is becoming extremely popular in 2025, with every leading E-Commerce platform in Thailand, whether Shopee, Lazada, TikTok, or even 7-11, having Affiliate programs allowing everyone to participate and earn commissions from product recommendations.
The compensation model has changed from fixed fees (Flat Rate) to payment based on actual sales, allowing brands to measure results clearly and reduce marketing investment risks.
Growth of Live Commerce
Live Commerce or selling products through live streaming is continuously growing in Thailand. Surveys show that 90% of Thais have watched Live Commerce content in the past 12 months on at least one platform, with the top three platforms being TikTok, Shopee, and Facebook.
The current trend in Live Commerce isn’t just about selling products but integrating entertainment through conversations, games, or various activities to create interaction with viewers. Additionally, Micro-Influencers are playing increasingly important roles due to their close relationships with followers, making product promotions more effective.
Summary
Frequently Asked Questions
How is E-Commerce Listener different from Social Listening?
Do Small Businesses Need to Use E-Commerce Listener?
What Budget is Needed to Start Using E-Commerce Listener?
The starting budget depends on the size of the business and needs, generally ranging from thousands to tens of thousands of baht per month, but the ROI is often many times more valuable. Cipher has packages suitable for businesses of all sizes. You can consult us for recommendations tailored to your business.
