A website that follows the standards of the Stock Exchange of Thailand (SET) isn’t just about regulatory compliance—it’s a valuable opportunity to build confidence among investors and all stakeholders. This article explores why listed companies should have a high-quality website and what essential elements it should include.
Table of Contents
Why Listed Companies Need a SET Standard Website
Today, a website is more than just a company’s face—it’s the primary channel for communicating with shareholders, investors, and the public. Companies listed on the SET must have websites that display complete, accurate, and accessible information according to Good Corporate Governance principles established by the exchange.
Having a high-quality website that meets SET standards will enhance your company’s image, create transparency, and increase investor confidence, directly impacting investment decisions in the Thai capital market.
Who Benefits from a SET Standard Website?
Creating a website according to SET standards benefits various organizations, not just companies already listed on the exchange. Groups that should prioritize this type of website development include:
- Companies listed on the SET: required to comply with regulations regarding information disclosure and investor communications
- Pre-IPO companies: preparing for investor communications before entering the stock market
- Large companies seeking credibility: even those not yet listed but wanting to elevate their organizational communication standards
- Companies planning to raise capital: whether through the stock exchange or other channels, needing to build investor and funding source confidence
- Subsidiaries of listed companies: maintaining communication standards on par with parent companies
SET-standard websites help these organizations create efficient, transparent communication tools that build confidence among all parties involved in the Thai investment ecosystem.
Essential Components of a Listed Company Website
The design of a website for SET-listed companies must consider the arrangement of complete and accessible Investor Relations (IR) information. Key components that meet requirements should include:
- Comprehensive Investor Relations page: systematically categorized information including financial data, important news, and corporate policies aligned with SET guidelines
- Easily accessible financial information: displaying financial statements, Management Discussion and Analysis (MD&A), and downloadable annual reports as required by the exchange
- User-friendly search system: with document search functions and filters by year or document type that comply with SET standards
- Responsive display: designed to work well on both mobile devices and computers for all investment-related information
- Security and stability: supporting large numbers of simultaneous visitors, especially during earnings announcement periods
Elevating Your Website for Effective Shareholder Communication
Developing a website for SET-listed companies isn’t just about meeting requirements—it must also consider the user experience of shareholders and investors. Clearly organizing IR content according to SET guidelines is crucial and should include:
- MD&A and financial statements: figures and analysis of quarterly and annual operating results
- Annual reports and Form 56-1 One Report: important documents required by the SET compiling corporate information and annual performance
- Corporate governance policies: good corporate governance policies, business ethics, and sustainable development initiatives
- Stock exchange announcements: important announcements and news released through the exchange system
- Stock price information: real-time or latest updates on stock prices and trading information
User-friendly webpage design is another critical factor, ensuring good performance on both mobile devices and computers, with a proper document search system with filters by year or document type as specified by the SET.
Technologies to Enhance Listed Company Websites
Choosing appropriate technologies helps websites function efficiently, especially during high-traffic periods like financial statement announcement days. Technologies to consider include:
- Content Delivery Network (CDN): helps distribute load and increase file loading speed for required documents
- File compression: reduces file sizes for faster downloads, especially for large documents like annual reports
- Document management systems: systematically manages numerous document files required by the SET
- Security systems: protects against attacks and maintains data security for sensitive information
- Backup systems: supports data recovery in emergency cases to ensure continuous compliance with regulations
SEO Strategies for SET Company Websites
AI-powered SEO strategies for listed company websites are important in helping investors find company information more easily. Enhancing credibility with proper data structures will help websites rank better in search results. Focus on:
- Using Schema Markup: data structures that help Google better understand SET-related website content
- Appropriate meta tags: adding relevant Titles, Descriptions, and Keywords related to investor and financial information
- Creating good internal links: systematically connecting content within the website, especially required disclosures
- Regular content updates: adding news, announcements, and new activities to keep the website active and relevant
Understanding Listed Company Website User Needs
1. Retail Investors
- Needs: Stock price information, latest news, dividends, performance summaries
- Behavior: Often use mobile phones to view websites, need easy-to-understand and concise information
- Response: Design for good mobile usage, present clear graphs and data, include frequently asked questions
2. Institutional Investors
- Needs: In-depth financial information, MD&A, historical financial statements, long-term business plans
- Behavior: Prefer downloading information for analysis, spend time studying data from multiple companies
- Response: Good search and document filtering systems, complete downloadable information compliant with standards
3. Analysts and Media
- Needs: Latest information, market announcements, significant changes, executive profiles
- Behavior: Need quick access to information for reporting on SET activities
- Response: Comprehensive newsroom, ready-to-use images and information related to announcements
4. Company Executives and Employees
- Needs: Information for internal reference, company history, policies, and important documents
- Behavior: Access from both inside and outside the company, need accurate data
- Response: Organized document management system, quick access to information
Understanding each group’s needs helps design websites that are user-friendly and create good experiences for everyone navigating investment-related information.
Professional SET Standard Website Development Services
At CIPHER, we have a team of experts in website development for SET-listed companies. We are committed to creating websites that not only meet requirements but also enhance your organization’s image and credibility in the Thai capital market.
Our Services for Listed Companies
- Comprehensive IR Portal: design and develop complete investor relations pages according to SET requirements with easy information search
- Financial Document Management System: develop systems that make uploading and managing MD&A, financial statements, and annual reports easy and systematic
- Responsive Design for Digital-Age Investors: design websites to display well on all devices, meeting the needs of modern investors who increasingly use mobile phones
- Real-time Stock Information Dashboard: display stock prices, trading information, and analysis graphs in real-time
- High-Standard Security System: support large numbers of simultaneous visitors with reliable attack prevention systems
- Improve SEO Rankings with Specialized Strategies: optimize SEO to rank highly in searches related to the company and its listing
Tips for Efficiently Managing Listed Company Websites
Beyond developing a SET standard-compliant website, continuous website management is equally important. To ensure your website performs optimally, focus on:
- Regular information updates: especially important information such as financial statements, news, and latest activities required by the exchange
- Checking links and document files: regularly verify the accuracy of links and files that must be published according to requirements
- Adding valuable content: create articles and information beneficial to investors, such as industry analysis or business trends
- Responding to investor questions: prepare an effective FAQ section or investor relations contact system
- Analyzing user behavior: use website analytics tools to understand investor behavior and improve the website’s information sections
Conclusion
A website that meets SET standards not only helps companies comply with regulations but also serves as a tool for creating transparency and building investor confidence in the Thai capital market. Investing in developing a quality e-commerce website according to Stock Exchange of Thailand standards is valuable in the long run. At CIPHER, we have a professional team ready to elevate your website to meet SET standards, creating impressive experiences for all investors and shareholders. Contact us at 081-633-3636 for consultation and proposals tailored to your compliance needs.
