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Inbound Marketing is a marketing that will reach the right target group at the right time and create Content Marketing that is appropriate for the target group by analyzing and creating various content from the Buyer Personas of the target customer group.
Instead of wasting time and human resources on marketing that doesn’t match your target audience, Inbound Marketing will help you create a content marketing strategy that focuses on getting leads from your target audience and the next steps to turn those leads into customers for your business.
1. There is a more cost-effective marketing plan.
Inbound Marketing is cheaper but produces better results than Outbound Marketing.
Inbound Marketing will attract target customers to our business through the Content Marketing that we create. When customers come to us themselves, we will be able to study our customer groups more precisely. What parts are our customers most interested in? Or what kind of offers do customers like? This allows us to analyze and plan for future Content Marketing to reach the target group even better.
And doing Inbound Marketing allows us to actually get Leads from our target customers. That’s why Inbound Marketing has a 54% higher chance of closing a sale than traditional marketing.
And the cost of Inbound Marketing compared to the cost of traditional marketing has decreased by 64%.
Because the creation of various Content Marketing such as blogs also has a platform that allows for free creation, and various social media is also available for free use, or if there is a cost, it is at a low price.
Including sending E-mail to every customer in the traditional marketing style until it becomes Spam E-mail, Inbound Marketing strategy will allow us to focus more accurately on what kind of E-mail to send to which group of customers or how to send it and how much to send to get the best results. It is also a great saving in the cost of sending E-mail.
2. Improve the level of relationship with customers even more.
One point where we create various content based on the Buyer Personas of the target customer group, or by focusing on the needs of the customers as the center of creating Content Marketing based on the principles of Inbound Marketing until we have a certain number of Visitors, Leads or Customers, or until it becomes a Brand Community of our business.
When we create various Content Marketing about our business, we can talk or exchange with our target customers or within our Brand Community to obtain information that we will use to further develop our business products and services. The benefits and importance of talking or exchanging opinions with our target customers is a demonstration of our business’s concern for customers, including after-sales service.
Providing services that meet customer needs and creating satisfaction not only greatly increases the level of customer relations, but also helps our customers become Promoters.
Or in other words, increasing the level of relationship with customers is increasing brand loyalty for customers and target customers as well.
The benefit of having Brand Loyalty is that when we create valuable Content Marketing, the Content Marketing that we create will be shared or disseminated (Promoters) through online media easily by the Brand Loyalty group.
As your business relationship with your customers increases, it will affect your business in 4 main ways:
2.1 Enhance the image of the business to be better.
2.2 Increase sales from repeat purchases from old customers.
2.3 Can access the market more easily.
2.4 Increase the opportunity to sell more (have more Leads).
3. Can measure ROI and increase campaign efficiency even better.
Inbound Marketing will help you measure your business’s ROI (Return on Investment) more transparently and clearly.
By being able to view various reports of the campaigns we created to see how much traffic there is.
How many more visitors, how many more leads, or other aspects that will allow us to analyze and strategize the next campaign better?
This will allow you to know where you should adjust, increase, decrease or edit campaign expenses for more effective marketing, better relationship with customers and target customers, and more value for your investment.
These are the 3 channels where Inbound Marketing can be very beneficial to your business.
For those who don’t know Inbound Marketing or a new type of marketing that not only gives excellent results, but also helps reduce marketing costs by a factor of two. It is suitable for both SME and Enterprise businesses.
Let me tell you, for any business that has not yet started doing Inbound Marketing,
You should start studying and start doing it now. ❤
