The “Inbound 2018” seminar, held at the Boston Convention and Exhibition Center (BCEC) in Boston, Massachusetts, from September 4 to 9, 2018, invited distinguished guests from various industries to share their work experiences and the successful use of Inbound Marketing in their work.
SHONDA RHIMES, producer from the series Grey’s Anatomy, shares her experience in Inbound 2018.
When it comes to famous American series, Grey’s Anatomy is probably one of the top series in many people’s minds. And behind the success of this series is SHONDA RHIMES , a famous producer from ABC. She was one of the speakers on the “Inbound 2018” seminar stage.
SHONDA RHIMES is one of the most famous names in the entertainment industry. She is a very successful writer, producer and screenwriter. Most of the seminar participants wanted to hear about her work experience.
RHIMES is currently enjoying her new job as a creative director on the popular streaming app Netflix, and she has been through a lot to get to this point. RHIMES talks about her current life and her work life.
RHIMES talks about time management and the pressure of having to play multiple roles as a worker, a mother, and a wife, which affects her decision-making and attitude towards work, even though she never thought that one day she would become famous. From behind the scenes, she became a speaker and lecturer.
RHIMES said that even though she is a shy and reserved person, when she gets the chance, she doesn’t let it slip away. When she tries her best, even if it doesn’t turn out well, at least she tried.
When she started to open her mind and try new things that she had never done before, such as meeting important people, former President Barack Obama, or giving a speech to hundreds of thousands of people, she was definitely under a lot of pressure. But when she tried it, she found out that it was not as difficult or scary as she thought. So she wants everyone to try doing things they have never done before and they will know that it is not as scary as they thought.
RHIMES continued that when she started changing her attitude from someone who rejected almost every opportunity that came her way to Say Yes, she called it the Year of Yes to almost everything as well, it made her realize that there were many opportunities coming her way.
RHIMES talked about being a part of Netflix, which started 4 years ago when streaming was starting to gain popularity. She started to gain knowledge and set a goal to work in this field. RHIMES herself admitted that it was a challenge in life because it is a job where the work can be released to the eyes of people all over the world immediately, unlike writing where we are the ones who determine the direction of our own writing.
RHIMES also shared her time management skills as a mother and wife, saying that as a mother of three children, she has set work rules: she has to wake up at 5:00 AM, go to bed at 10:00 PM, and tries not to answer emails after 7:00 PM. She also tries not to work on Saturdays and Sundays.RHIMES also shared her time management skills as a mother and wife, saying that as a mother of three children, she has set work rules: she has to wake up at 5:00 AM, go to bed at 10:00 PM, and tries not to answer emails after 7:00 PM. She also tries not to work on Saturdays and Sundays.
Nick Salvatoriello tells the story of the Inbound Sale Ninja with many great tricks!!!
The next session had Nick Salvatoriello, a speaker, an expert in Inbound Marketing and a former member of Hubspot’s team, share his knowledge on “Become an Inbound Sale Ninja: One Team’s Ultimate Playbook for Success With Hubspot Sales Hub”.
Starting with Inbound Sale Ninja, Nick explained that Inbound Sale Methodology is starting from where we clearly identify the business opportunity (Identify), then we have to create an interaction with the Lead to make a decision (Connect), then try to present information about our products and services that meet the needs of the Lead (Explore) before presenting a solution until they buy the product or service (Advise).
Nick has presented other experts with different definitions of Inbound Sales.
“I think Inbound Sales is the art of guiding a prospect through their buyer journey based on their personality, giving them the information they need to make a decision,” said Tom DiScipio, Chief Revenue Officer and Partner, IMPACT.
As Mark Roberge, HubSpot’s first rep and former VP of Sales, puts it,
“Inbound Sales is about understanding what the customer’s problem is and helping you solve it.”
Then Nick Salvatoriello describes how to be an “Inbound Sales Ninja”. To be a Ninja, we have to practice and prepare all the time. He recommends 3 books to enhance the Inbound Sales experience: They Ask You Answer, The Challenger Sale and The Ultimate Sales Machine.
In the next section, Nick Salvatoriello talks about “One Team,” which is about working together as one, understanding yourself, and setting realistic goals. For example, he set a goal to make $10 million in profit by the end of 2019.
Then Nick Salvatoriello talked about the “Ultimate Playbook.” The main idea of the book is to follow your goals, not to use a bunch of features. The best thing to do is to use one or two tools or actions that fit into every feature until it becomes a habit. Because some salespeople like to break out of the box, or non-salespeople have a fun time using the processes in the playbook to get sales done.
The final topic is Hubspot Sales Hub, a sales process using data and tools that can track the behavior of a Lead or Prospect and provide information all the way until a purchase is made.
Tara Robertson shares how to grow and retain your customer base.
The next speaker was Tara Robertson, Director, Marketing Strategy & Operations at Sprout Social, who shared her experience on the topic of “Creating 10x Growth by Improving and Retaining Customer Marketing”.
Tara opened her seminar with a quote from “Brian Balfour” that says “If you have poor retention, nothing else matters.” If you have poor retention, nothing else matters.
Tara Robertson mentioned the statistic that over 40% of businesses admit to being ineffective in their Customer Marketing, even though recognizing effectiveness should be at the top of the business growth pyramid. Increasing customer retention efficiency requires understanding customer pain points.
Tara Robertson cites another study that says 5-30% of customers will make a new purchase, but about 70-95% will come from repeat sales.
5 steps to help create 10 times growth in sales
: 1. Study and research customer problems in depth.
2. Create a satisfaction survey. The number of questions should not exceed 10 and must be open-ended so that the answerers can express their opinions as much as possible. This information will be useful.
3. Compile various data.
4. Use the data to experiment to see if it really solves the problems that have occurred.
5. Summarize and collect data to use for further development.
In addition to surveys, Tara Robertson also suggests that if you want to grow 10x, you need to have data and listen to your customers.
