Competitive Price Monitoring with E-Commerce Listener

In today’s increasingly competitive online business landscape, setting appropriate and competitive product prices has become a crucial factor for sustainable E-Commerce business growth. This article will introduce you to Competitive Price Monitoring with E-Commerce Listener, an intelligent tool that helps you efficiently track competitors’ pricing strategies, by Cipher, a comprehensive Digital Marketing agency.

What is E-Commerce?

E-Commerce, or electronic commerce, refers to buying and selling goods or services over the internet without requiring direct contact between buyers and sellers—commonly known as “online selling.” It has become an essential component of comprehensive Digital Marketing today.

E-Commerce businesses gained tremendous popularity during the COVID-19 pandemic when people avoided leaving their homes. Factors contributing to this business’s dramatic growth from pre-pandemic until now include:

Convenience and speed in ordering products
Ability to access global markets
Lower costs compared to opening traditional stores

What is E-Commerce Listener?

E-Commerce Listener is an intelligent marketing tool that functions as an online marketing assistant, helping to develop strategies to increase sales on leading E-Commerce platforms like Shopee and Lazada. It analyzes and processes data through AI, tracking movements in the online market, competitor product prices, and consumer behavior.

This tool works similarly to Social Listening Tools that help us listen to consumer voices and better understand their behavior, but focuses specifically on transaction data on E-Commerce platforms.

Why Use E-Commerce Listener for Price Planning?

In the highly competitive E-Commerce world, price is one of the key factors affecting consumer purchasing decisions. Using E-Commerce Listener will help you:

Track competitors’ price changes in real-time
Analyze market pricing trends
Discover the appropriate price range for your products
Make strategic and timely pricing decisions
Evaluate the impact of price adjustments on sales

Key Features of E-Commerce Listener

E-Commerce Listener consists of 3 main features that help you plan pricing strategies effectively:

1. Market Analysis

This tool helps you see the overall market data on both Shopee and Lazada, with an advanced search mode that helps you find precise product information.
Market Analysis functions like a Digital Shelf analysis assistant on leading E-Commerce platforms, serving as an Opportunity Finder that helps you discover product groups with growth potential from keywords or categories, and view in-depth information about sales performance, trending products, and competitor information in one place.

Key features of Market Analysis include:

Search through filters: Search by product name, keywords, categories, brands, stores, product price, sales channels, or specifically Shopee Mall and LazMall
Market overview: Displays total product and store counts, sales value, number of units sold, average price, and review count
Market share: View in two dimensions—both sales and units sold—whether it’s the Top 10 best-selling stores or Top brands with the largest market share
Sales trends: Shows approximate sales trend graphs for products or filters used in each selected week
Pricing trends: Displays average selling price trend graphs during selected weeks and the proportion of price ranges divided by the number of products in the system
Top 100 best-selling products: Displays information about best-selling products, including product images and names, store names, star ratings, selling prices, number of units sold, and estimated sales

2. Product Explorer

This tool collects information from online stores across various Marketplace Platforms in one place, helping answer what products you should sell on Shopee and Lazada, which products are trending, what competitors are selling successfully, at what price, and the sales trends of those products.

Key features of Product Explorer include:

Product information: Displays product images during selected weeks, product names, brand names, category names, selling prices, sales, and approximate number of units sold
Seller information: Shows basic information about selling stores, sales channels, Mall status, number of followers, store stars, and links to view more store details
Growth trends: Shows trend graphs of changes occurring during selected weeks, including selling prices, sales, and approximate number of units sold

3. Store Explorer

This tool helps you track competitor or partner stores on Shopee/Lazada in one place, whether it’s sales data, pricing, or best-selling products, with information divided by stores, brands, and categories.

Key features of Store Explorer include:

Store information: Displays store information including store names and images, Mall status, sales channels, number of followers, stars or ratings, chat response rate, and links to the actual stores on the platform
Sales performance: Shows store performance from product data during selected weeks, displaying average selling price, number of units sold, approximate sales, and number of products in the system, along with graphs showing price trends, units sold, and sales
Top-selling products: Displays information about best-selling products in that store, showing growth trends for each product according to the selected week period, sortable by selling price, number of units sold, and approximate sales from high to low or low to high

Strategies for Using E-Commerce Listener to Track Competitor Prices

Using E-Commerce Listener effectively in 2025 will help you plan pricing strategies accurately in an increasingly competitive market. Here’s how to use it to track competitor prices:

1. Analyze Market Overview and Price Trends

First, use Market Analysis to see the market overview in your product category, especially pricing trends. Observe what the average market price is and whether it changes over time. In 2025, Thai consumers place great importance on coupons, discounts, and free shipping, so you should track competitors’ promotional strategies along with pricing.

2. Study Best-Selling Product Prices and Chinese Store Strategies

Use the Top 100 best-selling products feature to see how best-selling market products are priced, especially since Thailand’s E-Commerce market in 2025 has official Chinese stores that can price 30% lower than Thai distributors, giving them up to 95% market share in some product categories. Also, study what pricing strategies these products use, such as below-market pricing, premium pricing, or promotional discounts.

3. Analyze Main Competitors' Pricing Strategies and Video Commerce

Use Store Explorer to track important competitor stores and see their pricing strategies, average product prices, best-selling product prices, and price changes over time. In 2025, Video Commerce is growing rapidly, with a 20% share of E-Commerce transaction value in the region, so you should also focus on analyzing competitor pricing on live streaming platforms.

4. Monitor New Competitive Platforms like Temu and New Business Models

E-Commerce pricing is constantly changing, so use E-Commerce Listener to regularly track price changes, especially in 2025 when platforms like Temu have entered the Thai market with a direct-from-factory bulk purchasing approach, allowing them to offer lower prices and shake up market competition. Respond alongside Shopee and Lazada, which have launched their own “Choice” programs.

5. Test and Adjust Pricing Strategies with a Focus on Delivery Speed

After you’ve gathered information about market prices and competitor strategies, experiment with adjusting your product prices and track results through E-Commerce Listener. In 2025, the “year of fast delivery,” consumers have less patience and are unwilling to wait long for orders, so pricing strategies must consider delivery speed, possibly including same-day or next-day delivery services to gain a competitive advantage.

Benefits of Competitive Price Monitoring with E-Commerce Listener for Online Businesses

Using E-Commerce Listener to track competitors’ pricing strategies has many benefits in 2025 as competition in Thailand’s online market intensifies:

Competitive pricing: Helps you set competitive prices in a market with global sellers, especially when Chinese sellers can price 30% lower than Thai distributors
Increased sales opportunities: Appropriate pricing and competitive promotional strategies help increase sales opportunities and attract customers
Timely adaptation: Allows immediate price adjustments when market changes occur or competitors adjust strategies, which is crucial in an era of high competition and new platforms like Temu entering the market
Increased profits: Find the sweet spot between competitive pricing and desired profit
Promotion planning: Use data from E-Commerce Listener to plan effective promotions and discounts to compete with platform-wide campaigns
Adjust strategies for Affiliate Commerce: Analyze competitor pricing strategies used in Affiliate Marketing, an important trend in Thailand in 2025

E-Commerce and Pricing Trends in 2025

In 2025, Thailand’s E-Commerce market continues to grow steadily, with the value of Thailand’s E-Commerce market expected to increase to 1.6 trillion baht by 2027 from 1.1 trillion baht in 2024. Important trends regarding pricing and competition in E-Commerce in 2025 include:

Intensified competition: Thailand’s E-Commerce market faces higher competition from the entry of global sellers, especially from China, forcing sellers to adjust pricing strategies to remain competitive
Affiliate Commerce: Marketing models using content creators and influencers are trending, with data showing that 83% of Thai consumers admit to purchasing products or services based on influencer recommendations
Video Commerce: Buying and selling through video and live streaming is highly popular, especially on platforms like TikTok, Shopee, and Lazada, accounting for 20% of total E-Commerce transaction value in 2024
AI-Powered Personalization: Using AI to analyze data and adjust personalized pricing has become the new standard for creating impressive customer experiences
Express delivery: 2025 is the year of fast delivery, with consumers expecting same-day or next-day delivery, forcing sellers to adjust pricing strategies including shipping costs to remain competitive

Cipher's Services

Cipher, a comprehensive Digital Marketing agency, provides E-Commerce Listener services and pricing strategy planning that covers the needs of online businesses of all sizes. With a team of experts and cutting-edge technology, we’re ready to help your business grow sustainably in the highly competitive E-Commerce market.

Our E-Commerce Listener services include:

Market and competitor analysis: Analyze the E-Commerce market in your industry, including market overview, market share, and competitor strategies using effective SEO techniques
Pricing strategy planning: Design pricing strategies appropriate for your products and market positioning
Strategy tracking and adjustment: Monitor results and continuously adjust pricing strategies for optimal results
E-Commerce Listener usage training: Train your team to use E-Commerce Listener tools effectively
Data reporting and analysis: Create reports with insights about pricing and market competition
E-Commerce website design and development: Provide E-Commerce website design and development services that meet your business needs

Summary

E-Commerce Listener is an essential tool for tracking competitor pricing strategies in Thailand’s increasingly competitive E-Commerce market in 2025. It helps you analyze market pricing behavior, adapt to foreign sellers offering lower prices, and respond promptly to Affiliate Commerce and Video Commerce trends. If you need assistance with using E-Commerce Listener or Competitive Price Monitoring with E-Commerce Listener strategies, Cipher is ready to provide comprehensive services for your E-Commerce business.

Frequently Asked Questions

How is E-Commerce Listener different from Social Listening?

E-Commerce Listener focuses specifically on analyzing data on online shopping platforms, including pricing, strategies, and market trends, while Social Listening focuses on tracking brand conversations on social media.

Which platforms does Cipher provide E-Commerce Listener services for?

Cipher provides data analysis services for major platforms like Shopee, Lazada, and TikTok Shop, covering most of Thailand’s E-Commerce market in 2025.

How can small businesses benefit from E-Commerce Listener?

Small businesses can use it to track large competitors’ pricing strategies, find market gaps, set competitive prices, and plan effective promotions without investing heavily in market research.

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