Table of Contents
Content is What?
Many people now believe that content is about content, which means content. Simply put, everything we post on every social platform, including Facebook, Instagram, TikTok or YouTube, through video posting. Photos and articles are indispensable in marketing, especially online marketing because most people live online and consume a lot of content.
Creating content is like creating an opportunity for a brand or business owner to communicate with each other and lead to a goal that is to make readers and consumers more familiar with products through content communication channels through targeted platforms.
How many types of content are there?
There are many forms of content, whether it be photos, videos, sounds or letters. Each form of content is presented differently. The main functions of each type of content are divided into:
- Educational Content: This type of content is creating content to share information, educational content or how to articles. The goal of content creation is to create awareness and credibility. It is a very useful content.
- Entertainment: It is a content created primarily for fun. Whether it be a viral Q & A award-winning game, readers or consumers will be able to communicate, bond and follow. This content will be provided by social media platforms such as Facebook or TikTok. Engagement and follow-up are numerous.
- Content for Sale & Marketing: This content is directly targeted at sales, which is the most sought-after revenue for enterprises and businesses. Content is focused on creating value in line with brand or product to attract customers and target groups. If content is effective, it will strengthen the brand. And it can definitely be profitable for the business.
- Convince: Content with information and logic is important to convince readers or followers to follow suit, or those who are looking for information to help promote sales and make it easier to achieve their goals.
- Inspire Content: The main function of content is to create credibility and impressiveness. Although not entertaining, it focuses primarily on reason and persuasion. Content is often used by influencers or celebrities in trusted fields to create brands. Or a good corporate image.
What is the importance of SME content? ?
Content-making is now very important, especially among marketers and SMEs, because it creates brand recognition, reliability, and increases sales of products and services. When a brand or product becomes more well known, it will help expand and grow to a successful level.
For SMEs, marketing planning is a major factor affecting sales and services. Using social media to distribute content and brand news can help the content reach the target audience, so good content is not the only hard sell. In addition, it is necessary to build a good relationship between the brand and the target group that will become customers in the future.
Once the importance of content is known, To SMEs, it is believed that many business owners are adjusting their strategies and looking for ways to start making content. D? to appeal to the target audience and start looking for content creation ideas for SMEs. Many YouTubers and influencers are turning to businesses, starting with their lifestyle, preferences and interests, whether it be side dishes. Food or restaurants are important to achieve rapid success by relying on the reputation of fans who follow existing channels and online marketing channels, as well as knowing the target groups who want to sell brands and products, enabling them to create content to meet the target audience.
