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What is a description? Why is it important for SEO to get on the first page?
Ever wonder? Why are some of the sites at the top of Google’s search results? One answer lies in “Description” or “Meta Description.” In particular, writing a Description, many people may not understand the importance and method of writing correctly. This article will help you unlock the secrets of increasing SEO performance with a web-rated Description, along with writing techniques that will help attract readers and increase the opportunity to click on your website.
What is Meta Description?
Meta Description is an important part of SEO making it easier to explain the page content to users and search engines. Meta Description appears as a short text under the site name in the search results page (SERP) of Google and other Search Engines act as a synopsis that attracts users to click on a website, making writing Description. In addition, which is effective, it is an important strategy to increase the click-through rate of websites.
A good Meta Description SEO should be 150 – 160 characters long and must include a natural keyword or keyword. Writing a compelling and relevant description increases the chance of improving the display rating on the Search Engine and giving users a good first impression.
What's the difference between Meta Description and Meta Keyword? ?
Meta Description and Meta Keyword are key elements of Meta Tags that play different roles in SEO. Although they are both part of the HTML code that helps communicate with the Search Engine, the usage and importance are significantly different, especially in today’s era when search algorithms are more complex.
- Meta Description is a 150 – 160-character summary of the page’s content. It appears on the search results page under the website name. Writing a good Description increases click rates and attracts users to your website. Meta Description SEO is still very important today. Because it is a factor that helps users decide whether to click visit the website or not.
- Meta Keyword is a part of identifying keywords related to content on a particular web page, but today most Google and Search Engine are no longer focusing on Meta Keyword because it is being misused for spamming too many search queries. However, some search engines in Asia, such as Baidu, still consider Meta Keyword as one of the rating factors.
The importance of Meta Tags Description to SEO.
Meta Description is a short text describing the content of a webpage. It appears under the name of the webpage in the Google search results page. Writing a good description will help attract users to click on your website because users can see the overall content immediately before making a decision.
Meta Description SEO is one of the key factors affecting ranking in search engines. Although Google does not use Meta Description directly in ranking, writing interesting and point-to-point descriptions increases click rate (CTR), an indirect sign of content quality and relevance to user search terms.
Can SEO not include Meta Description? ?
Failure to include Meta Description may cause Google to automatically select any text from the contents of your web page to display as Snippet. This may not match what you want to communicate with the user and may not attract as many clicks as it should, so even if not, writing a quality Meta Description will help you control the text that will appear in the search results. And increase the likelihood of getting clicks from users.
How Meta Description Works for SEO
Meta Description SEO is an important part that should not be overlooked because it not only helps users understand the content of the page, but also influences their decision to click on the website. Effective Description requires both user perspective and SEO principles to make the most of it.
Keyword Selection
Entering a related keyword into Meta Description is a key strategy to help Google understand that your content is related to what users are searching for. Keywords that match the content and needs of the target audience should be chosen by naturally positioning the keyword.
Create unique and clickable text
Description must be concise, relevant, and compelling. Use easy-to-understand language to make it interesting by adding highlights of content or benefits to readers and entering the appropriate Call to Action to trigger clicks.
explain the matter squarely
Meta Description should accurately and completely reflect the content of the page, avoiding over-the-counter or irrelevant messages, as it not only disappoints users but may also negatively impact long-term search rankings.
Regular inspection and improvement
Meta Description validation is an important last step. Check that messages written no more than 150 – 160 characters are free of errors and are displayed completely on the search results page and analyze the feedback to improve it.
What is a good example of Meta Description? ?
Good Meta Description must be able to communicate the full content of the website in a limited space and attract users to click on it. Let’s take a look at some examples of effective Meta Description in each type of website.
Example 1
- Website: Online marketing company
- Keyword: Online marketing
- Meta Description: “A comprehensive online marketing service managed by a team of experts with 10 years of experience in Facebook Ads and Google Ads guarantees 300% ROI | Free consultation”
Example 2
- Website: Japanese restaurant
- Keyword: Japanese restaurant
- Meta Description: “Experience premium Japanese restaurants with fresh sushi imported from Tsukiji Market with over 100 menus at a starting buffet price of 799. – | Online reservation for 20% discount”
Example 3
- Website: Condominium
- The condo in the heart of the city.
- Meta Description: “The condominium in the city centre, adjacent to BTS Asoke, starts at 5.9 million FULLY FURNISHED, river view, salt water swimming pool, 24-hour fitness centre. Book 300 thousand, 0% interest, 24 months | Preview Room appointment”
Writing Meta Description is precautionary. Anything?
Meta Description is a key element in using SEO to help attract users and increase click rate (CTR) on search results. Effective Meta Description requires consideration of several factors for best results.
- Optimized length: Meta Description should be between 150 and 160 characters long for complete display on search results pages, without truncation to significance.
- Create a focus with the message Call to Action: Add a sentence that triggers a decision, such as “Discover Method”. ..” Or, “Learn the secret. ..” To attract users, click Visit Web Site.
- Maintain content relevance: The content in Meta Description must match the content on the actual web page to gain credibility and reduce visitor feedback rates.
- Position Keywords Properly: Put the key words you want to rank naturally without being too hard pressed so that Google can understand the content of the page.
- Avoid user deception: Use exaggerated or deceptive text to maintain credibility and a good user experience.
- Use language that is easy to understand: choose simple, objective, and natural, avoiding unintelligible technical terms.
- Create original content: Write unique Meta Description Avoid copying from other websites to differentiate and increase the chances of ranking.
- Restriction on the use of special characters: Use special signs and symbols exactly, not too messy, for beauty and reliability.
- Using the Analysis Tool: Use the SEO Analysis Tool to investigate and optimize Meta Description.
- Continuous testing and measurement: Conduct regular Meta Description tests and improvements to improve efficiency.
Conclusion
To make SEO the front page, it is important to focus on every element on the website, especially the digital shop-like description that attracts users to your website. Writing a good description not only improves click rates but also affects Google’s ranking.
If you want to elevate your website to the top on Google CIPHER and provide comprehensive SEO consulting and strategy with a team of experts with over 10 years of experience, we are ready to help your business grow online. Contact us today for free consulting and success.
Frequently Asked Questions about Description
How many words should Meta Description have?
Meta Description should be approximately 150 – 160 characters long or approximately 25 – 30 words long to be displayed on the Search Engine Results Page (SERP) without truncating the text. Completing meta description at the appropriate length will help attract users to better click on your website.
What is SEO Meta Description?
Meta Description is a short text describing the content of a webpage. It is displayed below the website name on the Google search results page or other Search Engine that can draw users’ attention and explain the content to the point. It is also important to increase the click rate (CTR) because it helps users understand that the page contains content. What before clicking into it?
Why is Meta Description important?
Meta Tag Description is critical to online marketing because it is the first part that users see on the search results page, increasing the opportunity for users to click on your website. Meta Tag Description also helps Search Engine to better understand the content of the page, resulting in matching the user’s needs, even though it is not the main rating factor. But quality Meta Tag Description increases click rate (CTR), a positive sign that your content is relevant and useful to users.
