What is LINE OA? How Many Types Are There? A Summary of Key Features Businesses Should Use

/ Application, Digital Marketing, Line, Marketing, Online marketing, Online Marketing / 10 minutes of reading
LINE OA

In today’s world, communication platforms have become more important to businesses than ever before. Especially in Thailand, where LINE is an application found on almost everyone’s mobile phone. This presents a golden opportunity for businesses wanting to reach customers effectively. This article will introduce you to LINE OA or LINE Official Account, a powerful tool that will help your business stay ahead of the competition on Thailand’s most used platform, with recommendations from digital marketing experts at CIPHER.

Table of Contents

What is LINE OA?

LINE OA

LINE OA is an official business account on the LINE platform designed to allow brands and businesses to communicate effectively with customers. This includes sending messages, images, videos, or even discount coupons directly to followers.

Compared to personal LINE accounts that we commonly use, LINE OA has superior capabilities including analytics systems that help understand customer behavior, automatic reply functions, and various marketing tools. This makes LINE Official Account a powerful marketing channel for modern businesses.

If you’re looking for ways to connect closely with customers, build brand loyalty, and systematically increase sales, having a LINE OA is an important step you shouldn’t miss.

How Many Types of LINE OA Are There?

LINE OA

ก่อนตัดสินใจสมัคร LINE OA คุณควรทำความรู้จักกับประเภทต่างๆ ที่มีให้เลือกก่อน เพราะแต่ละประเภทมีฟีเจอร์และความสามารถที่แตกต่างกัน โดย LINE Official Account แบ่งออกเป็น 3 ประเภทหลัก ดังนี้

  1. General Account (Unverified) – Gray shield logo, the starting point for those who want to try LINE OA without cost. Suitable for small businesses or new entrepreneurs with limited budgets. Though it has some limitations, it’s sufficient for basic use.
  2. Verified Account – Blue shield logo, a level that has been verified by LINE, making your LINE OA look more credible. Receives additional benefits such as an increased message sending limit and access to special features that help manage customer relationships more efficiently.
  3. Premium Account – Green shield logo, the highest level offering unlimited usage experience. Suitable for large organizations requiring comprehensive marketing tools. Can access all special features and receive direct support from the LINE team.

Choosing the right type of LINE OA for your business will help you get the most out of it without paying more than necessary.

What Types of Businesses are LINE Official Accounts Suitable For?

LINE is a platform that Thai people use regularly in their daily lives. Therefore, LINE OA is a tool suitable for various types of businesses. Businesses that will benefit most from using LINE Official Account include:

  1. Service Businesses – For beauty clinics, hair salons, or spas, LINE OA helps you easily book appointments and notify customers of promotions, with an automatic reminder system that helps reduce missed appointments.
  2. Tourism Businesses – Tour companies or hotels can use LINE OA to share tour packages, room promotions, and travel information, with convenient booking and payment systems that make the customer’s travel experience smooth from start to finish.
  3. Restaurants and Cafes – Use LINE OA to share new menus, special promotions, take advance table reservations, and create membership systems for point collection, making customers feel special and return for repeat business.
  4. Real Estate Businesses – Brokers and real estate companies can use LINE OA to share information about new projects, photos and videos of properties, along with a convenient system for scheduling property viewings, helping to shorten the sales cycle.
  5. Educational Institutions – Use LINE Official Account to promote courses, activities, and important news, notify students of grades, class schedules, and important dates comprehensively to students, parents, and staff.

No matter what industry your business is in, LINE OA can be customized to meet your specific needs. This is the strength that makes it a flexible and highly effective tool.

What are the Benefits of LINE Official Account?

Investing in LINE OA is not just about having an additional customer contact channel, but it also provides several benefits that will strengthen your business. The main benefits you will receive include:

  1. Build Brand Awareness – LINE OA helps make your brand memorable and top-of-mind for your target audience by presenting interesting and creative content through channels that customers use regularly, keeping your brand in customers’ minds consistently.
  2. Create Customer Engagement – Enhance communication between your brand and customers with special features that help you better understand your customers and create messages that resonate, providing impressive experiences.
  3. Generate Conversions – An important starting point for creating new customers and stimulating sales by presenting products and services that match the needs of the target group, whether through sending discount coupons, announcing promotions, or inviting participation in special activities.
  4. Maintain Existing Customer Base (Retention) – Help transform ordinary customers into brand-loyal customers through point collection systems, exclusive member privileges, and tracking satisfaction after service use, making customers feel valued and want to return.

These benefits not only help increase sales in the short term but also create long-term sustainability for your business, making LINE OA a worthwhile investment for businesses of all sizes.

How to Create a LINE Official Account (Line OA)

Getting started with LINE OA is not as difficult as you might think. You can register yourself through both computers and mobile phones with these simple steps:

How to Register via Computer

The process for signing up for LINE OA via computer includes the following steps:

  1. Go to the main website, open your browser and go to https://lineforbusiness.com/th/service/line-oa-features. Prepare your business information for registration.
  2. Choose the account type. Click on “Create General Account” or “Create Verified Account” as appropriate for your business.
  3. Fill out the registration form with your business details including name, address, and contact information, then agree to the terms of service.
    Set up your profile by uploading a profile picture, cover image, and details about your business to create a good first impression.
  4. Verify the account through email or phone number, then complete the setup according to the instructions provided.

How to Register via Mobile Phone

If you prefer to register through your mobile phone, follow these steps:

  1. Install the LINE Official Account application from App Store or Google Play Store.
  2. Open the app and tap “Create New Account”, then select the registration method you prefer.
  3. Fill out the registration form with your business details as required.
  4. Set up your profile by uploading a profile picture, cover image, and business details directly on your phone.

Whether you register through a computer or mobile phone, once completed, you’re ready to start using LINE OA immediately. You can start adding friends, creating content, and using various features to grow your business.

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What Features Does LINE OA Have?

LINE OA comes with various features designed to help businesses communicate effectively with customers. Here are 12 important features you should know:

1. Rich Message

Enhance your user experience with the Rich Menu feature, a visual menu that appears at the bottom of the chat screen. This customizable menu allows you to guide users to important information or functions such as product categories, promotions, or contact channels, helping customers access what they need quickly.

2. Rich Menu

Create interesting presentations with Rich Message, a format that combines images, text, and buttons together. You can create call-to-action buttons that lead customers to product or service pages, which is perfect for announcing promotions or special events.

3. Rich Video

Expand your follower base with Custom URL Line Add, a link that lets users add your LINE OA directly without searching. This feature is particularly useful for sharing on social media, emails, or your business website, making it easier for customers to connect with you.

4. Card Message

Create engaging presentations with LINE Card Message that combines images, text, and buttons in one place, with a horizontal scrolling feature that makes presenting multiple products or services more interesting. Especially suitable for stores wanting to showcase product collections.

5. Greeting Message

Make a great first impression with Greeting Message, an automatic welcome message sent immediately to new followers. You can customize the message to be personal and introduce special promotions or benefits for new members right away.

6. Auto-Reply

Improve customer service efficiency with the Auto-Reply system that helps answer questions automatically based on defined keywords. This ensures customers receive the information they need immediately, even outside business hours, making it ideal for businesses that want to provide 24-hour customer service.

7. Coupon

Elevate your marketing with a digital coupon system that helps create, manage, and track coupon usage in real-time. You can set various usage conditions to stimulate sales and build brand loyalty effectively.

8. Reward Card

Impress customers with Reward Card, a digital point collection system that allows customers to accumulate points conveniently without carrying cards, with a management system that helps you track and analyze customer spending behavior accurately.

9. 1 On 1 Chat

Increase closeness with customers through the 1 On 1 Chat feature that helps you chat, answer questions, and solve problems for customers in real-time, with a chat management system that helps teams work together efficiently.

10. BrOAdcast

Spread news to followers with the Broadcast feature that helps you send messages to target groups simultaneously. Select recipient groups according to set conditions, with detailed delivery reports to measure campaign effectiveness.

11. Tag Addiction

Manage your customer base systematically by using Tags that help group customers according to interests, behaviors, or other important information, helping to target messages and marketing more precisely. You can create unlimited Tags.

12. Line LIFF

Develop your business further with Line LIFF (LINE Front-end Framework), technology that helps you create web applications within LINE, whether they’re queue booking systems, membership registration forms, or online shopping systems, helping customers conduct various transactions conveniently without leaving the LINE app.

The Difference Between Line MyShop and LINE Official Account

Many people may be confused between LINE OA and other LINE features, especially LINE MyShop, which has important differences as follows:

Line MyShop เป็นฟีเจอร์ที่พัฒนาขึ้นเพื่อผู้ขายรายย่อย ให้สามารถสร้างร้านค้าออนไลน์บนแพลตฟอร์ม LINE ได้ฟรี ไม่มีค่าใช้จ่ายรายเดือน ผู้ขายสามารถอัปโหลดสินค้า จัดการสต๊อก และรับออเดอร์ผ่านแชทได้ทันที เหมาะสำหรับผู้เริ่มต้นธุรกิจออนไลน์

LINE Official Account เป็นบัญชีธุรกิจอย่างเป็นทางการที่มีฟีเจอร์ครบครันกว่า มีค่าใช้จ่ายรายเดือน แต่รองรับการทำการตลาดในวงกว้าง สามารถส่งข้อความถึงผู้ติดตามจำนวนมากพร้อมกัน มีระบบวิเคราะห์ข้อมูลลูกค้า และเชื่อมต่อกับระบบ CRM ได้ เหมาะสำหรับธุรกิจขนาดกลางถึงใหญ่

The choice between LINE MyShop and LINE OA therefore depends on your business size, budget, and marketing goals. If you only need to sell products, LINE MyShop may be sufficient, but if you want to build a brand and long-term customer relationships, LINE Official Account will be a better choice.

เปลี่ยน LINE OA ให้เป็นช่องทางปิดการขาย ด้วยทีมพัฒนาและมาร์เก็ตติ้งจาก CIPHER

การมี LINE OA ไม่ได้หมายความว่าธุรกิจของคุณจะประสบความสำเร็จโดยอัตโนมัติ คุณยังต้องการกลยุทธ์การใช้งานที่มีประสิทธิภาพและการดูแลระบบอย่างต่อเนื่อง นี่คือจุดที่ CIPHER เข้ามาช่วยคุณได้

CIPHER is one of the fastest growing companies in IT Solution and Digital Marketing with a quality team of experienced professionals. We are ready to provide consultation and plan strategies for using LINE OA appropriately for your business.


Our services cover everything from creating and designing LINE OA to align with your brand identity, to planning content and marketing campaigns that will increase sales and build brand loyalty.

Whether you want to increase sales, build a new customer base, or maintain relationships with existing customers, CIPHER’s team is ready to help make your LINE OA more than just a communication channel, but an effective tool for business growth.

Conclusion

LINE OA or LINE Official Account is a powerful communication channel for businesses in the digital age. With features covering messaging, campaigning, and customer data analysis, brands can build relationships with their target audience efficiently.
No matter what industry your business is in, whether small or large, LINE OA can be adapted to your specific needs, including increasing brand awareness, creating customer interaction, increasing sales, and maintaining your existing customer base.

If you’re looking for experts in comprehensive Social Media Marketing, CIPHER is ready to provide consultation and strategy for using LINE Official Account appropriately for your business. With a professional team with experience, we are ready to help your brand grow by leaps and bounds in the digital world.
Contact CIPHER today to elevate your online marketing through LINE OA and other digital channels to be even stronger!

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Frequently Asked Questions

How is LINE Add different from LINE Official Account?

LINE Add is the former version of business accounts on LINE that has now been developed into LINE Official Account. LINE OA has more comprehensive and modern features, including customer data analytics, automatic reply systems, and various marketing tools.

How much does LINE OA cost?

Costs for LINE OA depend on the usage plan, with 3 main plans to choose from:

  • Costs for LINE OA depend on the usage plan, with 3 main plans to choose from:
  • Basic Package: Starting at 1,280 THB per month, with additional features and increased message sending capability
  • Pro Package: Starting at 1,780 THB per month, with comprehensive features and support for high-level usage

What can LINE OA do?

LINE OA can do a variety of things, such as:

  • Send promotional messages and news to followers
  • Create and use Chatbots to serve customers 24 hours
  • Analyze follower data to adjust marketing strategies
  • Create coupons and membership systems to build brand loyalty
  • Use Rich Message and Rich Menu features to create good experiences for customers
  • Create marketing campaigns and track results accurately

No matter how your business wants to communicate with customers, LINE Official Account has tools to help you do it efficiently.

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