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Content is now used as a marketing tool through various formats to connect corporate brands or businesses to their target groups, whether they are websites, social media or viral content, to create brand awareness or products.
Especially in digital marketing or SME business. Content making can produce good results because the brand or product will be recognized. If content is used and promotions are in line with the lifestyle of the target group, it will serve the purpose of the brand or business.
How do you get started on content?
I believe that marketers or prospective start-ups will already know what content is. What? I’ve seen the importance of content, but I’m probably wondering how to get started. Good? And what’s kept me from creating content is fear, fear of not thinking, fear of writing, fear of people who don’t like it. Therefore, content creation requires courage. And if you understand the principles of content creation, you will be able to create more quality content.
The main content production consists of 5 parts.
1. Information
Information for information is a very important step. The information here is what a brand or organization wants to communicate to its content. For example, if a brand or business owner needs to know the details of a product, and prepare information to create content and communicate with the target audience.
2. the object of information
Before creating content, when information is available, it should be clearly defined as the goal or purpose of making content to: What benefits to content creators and recipients? The important thing is, who? The benefits of content are to create brand awareness or SME awareness, build credibility. Once the recipient or consumer understands the benefits, it will make it easier to choose the brand or use the services of those businesses.
3. a receiver of information
Targeting the target audience is clearly beneficial and appropriate. If the owner of the brand or business can easily get visitors’ information from existing social media or social media, he or she can find opinions, interests and needs. Including seeing problems encountered by the target group.
By all the information that has been used to create Persona or fictional characters that define our ideal target group as having needs. What’s in order to truly make content suitable for the target audience?
4. Format of Content
Currently, there are many forms of content, which may be divided into content according to production characteristics as follows:
- Character type content (Write): It is a content that communicates through characters such as articles on blogs or websites.
- Voice content (speech): It will be a content that uses voice to communicate and is a speech content such as advertising, radio and podcast that can communicate with the mood of the speaker with various information.
- Image Content: This is considered an image content that many people recognize is better than speech, such as advertising and infographic.
- Video content: A content format that combines images, audio and letters, such as web video or social media video clips.
5. Content Communication Channel
In addition to creating content to match the target audience, it is important to choose a distribution channel or platform to match the target audience because it will enhance the power of content we create more efficiently. There will be 5 platforms that are attractive and can be applied to SMEs efficiently.
- Facebook: Facebook is the world’s top social platform, enabling users to track their friends’ movements through news feeds. Facebook can advertise their products or trade online. Facebook Ads can be targeted directly and importantly share posts, photos, and photos. In addition, video and Live have increased the awareness of content or products.
- Instagram: It’s another platform that can be linked to Facebook, making it easier to manage back-end systems. Instagram or IG (IG) focuses on providing content in the form of short photos or videos, easy to control brand image or concept. Most importantly, a hashtag (#) can be used to make searching easier.
- Line: A comprehensive platform for messaging, calling and video calls makes it easy to send content or messages to target groups, especially Line Official Account (OA) features that make it easy to broadcast content or promote promotions.
- TikTok: The most popular platform after last Covid. The main focus is GenZ users, which makes brands easily accessible to the target audience and creative and memorable video content, as it not only provides information or knowledge but also entertainment.
- YouTube: When it comes to video platforms, of course, YouTube is a video platform that can reach all ages and offers a wide range of content options. Many brands are turning to YouTube to create content easily and conveniently. Content can be used to promote awareness or public relations. And serviceable.
- Blog or Website: Nowadays, writing articles through websites is still popular because it is easy to find. Simply by going to the website, you can type in the words or information you want to find immediately. If it is content or writing SEO articles, or if there are keywords, it will be easier to find.
Content Activation Steps
At the time of the implementation process, it is believed that it is good to think fast and act fast, but should not be too hasty. Therefore, the information should be carefully considered whether it is information. Target group or content format. If content producers understand the main components of content production, it is no longer difficult to produce content efficiently. The following are some simple steps:
- Set a clear goal: By making content, there must be a clear goal to do it. What? Who’s the target group? And defined in what platform?
- Content Planning: Planning provides a holistic view of content, and, most importantly, streamlines and speeds the processing process.
- Ideas: The most difficult thing about content creation is that brands or entrepreneurs need to find ideas to adapt themselves, but current research can be done on social media platforms.
- Action: Once the guidelines have been established and information has been prepared, content production can be done immediately. It is important not to break away from the targeted content guidelines so that there is no confusion in content production.
- Pre-publishing and follow-up: Before publishing content, you should analyze the results, either using text or images, for good or bad effects. To avoid any impact on the brand or business. Furthermore, it is important to follow up on the results. If it is a brand or business, it can be measured by the opinions of the target group or sales.
If brands or business owners are looking to start making content, but still don’t know how to start, believe that this article is a simple way for everyone to use to create content that suits their own style. Of course, it can also be used as a content creation idea for SMEs. To impress the content audience as well.
