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In the rapidly changing era of technology, AEO or Answer Engine Optimization is a digital marketing trend that many marketers watch because AEO responds to changing consumer behaviour that requires fast, accurate information without having to click on the website and AEO. This is what the Cipher team focuses on and is ready to provide quality AEO services to all customers.
AEO is... What?
AEO or Answer Engine Optimization improves the content and structure of the website to answer questions immediately without having to click on the web to respond to changing search behaviors where people need faster, more concise answers than traditional search results that only show the title and description of the web page. The search engine retrieves the content of websites that meet the search criteria and displays it as Featured Snippet or Answer Box for immediate answers.
What is the use of Answer Engine Optimization? ?
AEO, or Answer Engine Optimization, is not only a new trend in digital marketing, but also has many benefits to help businesses grow in an era where consumers need to quickly find information and to reach their target customers and create a long-term brand image. Anything?
- This makes it easier for the website to be on Google’s Page 1 because AEO allows our website to provide content that meets the needs of the Search Engine.
- Add Click Through Rate (CTR). When our content is displayed as Featured Snippet or Answer Box, the opportunity for users to click on the website increases.
- Our content selection as Answer Box demonstrates that we have high quality and reliability, enhancing our brand image.
- Increase the opportunity to display on a continuously growing voice search because the content that answers the right questions will be selected to be read aloud as the answer.
- It creates greater engagement. When users feel that our content provides a good answer, they want to click, share or comment, which increases ratings and participation.
What's the difference between AEO and SEO? ?
Although AEO and SEO have the same goal of increasing the display in the Search Engine, the two differ in many ways, including:
1. Formatting Contents
- AEO will focus on content that answers the questions in a straightforward, concise and easy-to-understand manner, which may be in the form of a paragraph, a list or a table, etc.
- SEO will cover a wider range of content, including articles, photos, videos that focus on keywords and respond to User Intent to attract clicks.
2. The main target.
- AEO’s main goal is to provide the answers that users need in a timely manner without having to click on the website.
- SEO’s main goal is to increase the ranking of websites in search results to maximize the number of visits to websites.
3. a practical strategy
- AEO will focus on user analytics and intents, streamlining content structure, answering clear questions, and adding Schema Markup to help Search Engine better understand our content.
- SEO will focus on the website’s Keyword Research, On-page Optimization, Link Building and Technical SEO enhancements to increase the likelihood of higher ratings.
4. Search Keyword Focus
- AEO often focuses on Long-tail Keyword, a specific question that users want a clear and quick answer to.
- SEO will cover a wide range of search terms, ranging from short-tail to long-tail, to increase access opportunities from wider target audience.
5. Target group
- AEO will focus on users who have a clear goal of finding answers to specific questions and want to get information quickly.
- SEO will be broader, covering all users, all types of search intentions, from those looking for information to those who are ready to buy products and services.
6. Measurement
- AEO measures the results of its Featured Snippet position, the increase in Impression and Click Through Rate, and the increase in the number of Brand Searches.
- SEO is measured by the ranking in the search results, the amount of organic traffic, and the conversion rate.
How AEO Can Help Drive Business? ?
AEO is not the only marketing tool but can also be a key strategy to drive business growth. Whether it’s awareness building, attracting new customers, increasing participation rates and gaining competitive edge, AEO is another important factor that businesses should not overlook if they want to succeed in the digital world. Let’s see how AEO can help drive business. ?
1. Improve brand visibility and awareness
When our content is featured, Snippet makes it easier for users to visualize and recognize our brand because it is in a unique and reliable position.
2. make interesting and trustworthy
Users tend to think that the content selected for Featured Snippet is good quality, reliable, and what they want, which enhances the brand’s good image.
3. Help increase the likelihood of getting a click
Although AEO’s goal is to provide users with answers without clicking on the web, the comprehensive content invites users to click on more and add more traffic to the web.
4. Helps better meet user requirements
AEO wants to study and analyze what information our target audience needs, helping us understand more deeply what users want and produce content that better suits their needs.
5. Help with the effectiveness of content marketing
AEO requires data analysis, strategic planning, topic selection and appropriate formatting, making our content interesting and useful, enabling more efficient content marketing.
6. be capable of supporting voice searches
With the growing trend of voice search, AEO increases the likelihood that our content will be read as an answer to voice search.
AEO Method (Answer Engine Performance Enhancement)
This includes the use of natural language with the following key principles:
1. analyze a question from the target audience
Start by collecting questions that target groups often ask about businesses, products, or services to know if they need information. What? Based on common questions on social media sites, email, and various Keyword Research Tools.
2. produce a content answer to the question at issue
The questions will be presented in a content that answers the questions clearly and concisely, not using too many technical terms. It may be divided into short paragraphs into lists or tables that are easy to read and understand.
3. Use appropriate content structure
Organize content with a Heading Tag (H1-H2-H3), Bullet Points or a hierarchical list that makes it easy for Search Engine to understand content and use Structured Data such as FAQ Schema to make websites available in Rich Snippet search results.
4. Use Schema Markup
The use of Structured Data or Schema Markup enables Search Engine to better understand the content and display it in a special way that can answer user questions immediately, such as FAQ Page, Q&A Page Schema, etc.
5. Regularly update content
Users’ needs are constantly changing. Some information may be outdated or unmet, so we need to regularly update, update and add content to be up-to-date, accurate and comprehensive.
6. focus on quality rather than quantity
It’s not about producing as many content as possible, it’s about the quality, accuracy, value and benefits that readers can get from it because quality content is shared and accessible.
7. use natural language
The content we write is easy to read and understand, using the same language that people usually speak, not necessarily too formal or too technical to make readers feel more comfortable in reading.
Interested in doing AEO, you can use the Cipher service today!
Cipher provides AEO services to help improve the website to meet the questions asked by the target group. With AEO experience and expertise, we are ready to help your website get a Featured Snippet for more visitors and click rates. For more information, visit www.cipher.co.th .
Summary
AEO or Answer Engine Optimization is a marketing strategy that enables websites to quickly answer user questions on the spot so that businesses can effectively reach their target customers by analyzing data, improving content quality, and techniques such as content structure, using Schema Markup. Marketers and business owners should not overlook AEO, but use it in conjunction with SEO to increase their competitiveness online. Cipher is ready to be one of the leading AEO service providers to help your business grow exponentially. Contact us for consulting and services today.
Frequently Asked Questions (FAQs)
The AEO standard operator is What?
AEO standard entrepreneurs are those who have received AEO certification of high safety standards, have performed customs procedures correctly and cooperated with customs officials.
The AEO standard level's exit agents are: What?
The AEO standard issuing agent is a customs service provider who has certified AEO’s status as a secure customer information management, documentation and exportation processing.
AEO stands for What?
AEO stands for Answer Engine Optimization, which means improving content to answer a user’s question when searching over the Internet. The goal is to appear in the Featured Snippet or Answer Box of the search results.
How old is AEO?
AEO’s concept has been around for some time, but it’s only been in the spotlight in recent years as the changing Internet user’s search behavior requires faster, more accurate answers, especially voice searching, advanced AI technology.
