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For the SME business, it stands for Small and Medium Enterprise, which many of you may already know or who you are. The place that I don’t know yet, SMEs are small and medium-sized enterprises.
As for SMEs, they are small and medium-sized enterprises, they have more convenient procedures and marketing than large enterprises, whether thinking, decision-making, or changing their business plans according to the circumstances, because the system is less complicated than large enterprises.
On the other hand, SMEs have many disadvantages in their operations and marketing, especially in terms of capital.
Such as assets, human resources, resources, etc. All of which are considered to be the cost of marketing.
6 Marketing Strategies for SMEs
How? However, having those disadvantages does not hinder the marketing of SMEs. There are six marketing strategies for SMEs that you should not overlook! This will help your SME business to increase sales throughout the target range. !
1. Define target groups and market them correctly.
For a lot of people, there’s a question in their minds: Why target customers before marketing? Why don’t we do a wide-ranging marketing so that other non-targeting customers can know our business?
For SMEs, minimizing marketing costs and maximizing results is important to keep in mind, and short-term marketing is essential to develop their businesses quickly.
Simply put, if we are marketing the agricultural equipment business, but we are widely distributed, not to target customers, we may be sent to occupations that are completely unrelated to our agricultural business, such as doctors, nurses, businessmen, pilots and so on. But it didn’t make any sales. Do you see the importance of marketing the right target group? Yes?
In the process of finding the target group, it is consistent with inbound marketing in the search for the target group. By collecting customer data, we can use methods such as inquiry, survey, research, etc. and use them to create Buyer Personas.
After that, we can use the Buyer Personas to plan the marketing process. The marketing plan based on Buyer Personas will enable our marketing to be done with a clear goal and purpose for which group of people to market and what to do. Yes.
In addition, we can make various reports after each marketing campaign to analyze data and create more and more Buyer Personas for the most efficient marketing plan.
2. the socialization of businesses
For this one, many people might be puzzled that socializing for that business is: What’s in this article is to create a society that allows customers to keep track of information or contact their businesses.
Channels or social media include websites, Facebook, Twitter, Instagram and more. This not only enables us to gather customer information but also creates a customer base that is loved by our business, whether it’s the product or content we’re offering.
For example, if we’re in the automotive industry, we’re constantly updating our imported products or delivering stories that we think our target customers need to be interested in, we’re going to have people who can share information at no cost.
In addition, we can quickly assist our customers with complaints and inquiries, which we need to accommodate from all channels for the sake of our business.
3. Customer Care and After-Sales Services
Customer care from the beginning to the end of the sale, including after-sales service, is a priority for all businesses, whether there is an incident or a problem. What’s more, customer satisfaction can be created only by us. Satisfaction before and after the sale will impress customers into brand loyalty or loyalty.
Don’t ever forget that your current customers are the most important thing!
The customers we have are those who not only have to invest in marketing to find them, but also help us promote or market word of mouth, which is very direct marketing because word of mouth occurs when other customers want the products or services that our business provides.
In other words, it not only enhances the image of our business but also increases sales for us just by taking good care of and serving our customers.
4. Getting the Popularity to Market
Using current stories to market, most of them are not part of the marketing plan, but the quickness of the marketing team to quickly adopt them will help streamline our business and make it easier for people to share or pass them on to each other.
For example, during the Bupesannivas story, BBQ Plaza quickly marketed pork pans on Facebook, or even 7-11 advertised sweetfish mangoes for sale at 7-11, but the popularity of sharing was overwhelming with creative ideas to tie stories to their businesses quickly and create laughter.
The content that most Thais like to share is content that can create laughter (in the style of Siam Muang Yim). (Thai people like jokes)
5. Finding Business Partners
Finding business partners involves finding businesses that have the same customer group to offer new products and services to increase diversity and increase opportunities for new customers.
For example, if we are in the beauty business, we can get more beauty products for sale or events together. Customers of each business may be aware of another service or product, making it easier for target customers to find our business.
6. Hiring a review or using Influencer for a review
Creating a review, or letting a famous person to a micro influencer, access our service or test our product and write down details about the service or product, as well as how it feels to be tested on personal blogs for others to see or read.
There’s no denying that many reviews or reviews are what have caused the services and products of many businesses to be hit hard.
For example, a brand of lipstick that was reviewed by a Chinese beauty blogger, which attracted many girls in Thailand, which was shared more than 10,000 times, causing them to be out of market for months. This is truly the power of the review.
SMEs must not only take into account their marketing resources, but also take into consideration the results that must be achieved in order to develop and grow their businesses in a leap forward.
6 Marketing Strategies for SME Businesses You Should Not Ignore! Some of these may be trivial things that many people have overlooked, but I hope that this article will help many businesses to market more effectively.
