Inbound Strategy
Inbound Strategies : Attract
The principle of Inbound Marketing, which is customer-centric, consists of several steps, starting with attracting the target audience who are not familiar with us, to become visitors and come across us. Attracting is about converting strangers who don’t know the brand into visitors who enter your website through content creation and SEO keywords, allowing the target audience to find you via search engines, or by posting content on social media that aligns with the target audience’s needs or desires.
Inbound Strategies : Engage
Engage is about interacting with the right prospects at the right time to close a sale. Before closing a sale, it is necessary to build a relationship and gather information about the prospect’s needs so that when they are ready, we can present a solution to their problem, increasing the chances of closing the sale. This information is gathered through CRM (Customer Relationship Management), collecting customer data via forms and Calls-To-Action on the website.
Inbound Strategies : Delight
Delight is a strategy focused on ensuring that customers and prospects are always happy and satisfied throughout their relationship with our brand, including providing customer support even after a sale is closed. The goal is to build a relationship and create opportunities for customers to repurchase or refer others within similar target groups who may also become our customers. In this strategy, your team must be experts who can offer advice and support whenever needed, such as through surveys, live chat, social monitoring, and creating additional smart content for existing customers.
