Designing the Customer Journey to Suit the Era of 2025.

The customer journey in 2025 is no longer a simple linear path from point A to point B. It is a complex blend of the digital and physical worlds, much like navigating a large city with multiple routes, including trains, buses, taxis, and walking. Each path must seamlessly connect to ensure a smooth and comfortable journey to the destination.
This E-Book contains:
- Understanding the Modern Customer Journey
- Designing a Journey that Meets Customer Needs
- Technology for Journey Management
- Measurement and improvement
- Success Case Studies in Omnichannel Marketing
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