Online Advertising
Marketing Automation
Continuously enhance your website to ensure that you get the highest return on marketing.
Google Shopping
Google Shopping Advertising is online advertising for selling products through online channels that allows easy visibility of product images, product names, prices, and websites. It can be displayed on both Google and YouTube. This advertising method is suitable for businesses that want to directly promote their products online. It helps those who see the advertisement to view the images and details of the products, which can attract these groups of people and increase their chances of becoming interested and purchasing the products.
Display Advertising
Display Advertising is online advertising that involves placing ads on various websites, typically in the form of banner images, GIF animations, or videos, using image or GIF files. The purpose is to make these ads visible to people searching for various things on websites, not limited exclusively to Google, but including other websites as well. This type of online advertising is something we can see everywhere in the online world, which makes it a highly visible advertising method.
Search Advertising
Search Advertising is a form of text-based advertising on Google that aims to make ads visible to people who search for various things on Google. This type of online advertising is often one of the top choices when it comes to advertising on Google. This is because when people generally visit websites to search for different things, the first name that comes to mind is Google, which results in a very high visibility for this type of advertising.
Youtube Advertising
YouTube is another popular website for everyone, as it serves as a hub for a vast collection of clips and videos from all over the internet in one place. Most importantly, this platform is the largest free video entertainment platform in the world. This is why, if you want to advertise on an online medium, this platform is a highly interesting channel to consider.
Google Shopping Advertising
Many people have typed in search terms for products they are looking for or interested in Google. They have seen online ads that pop up at the top of the search or on the right-hand side of the search that include photos of products, product names, prices and sources of where they come from. Showing online advertising in this way will make it more likely for those who are interested in or searching for the product to see and have more opportunities to visit than any other online advertising campaign.
What type of business is Google Shopping Advertising suitable for?
Google Shopping Advertising is an online advertisement specifically for product promotion, making it highly suitable for online product sales. This type of online advertising allows sellers to easily showcase products to those who are interested or searching for products. Potential customers can directly click on the ad to view the product immediately, providing more targeted customer access compared to recommending users to type in the website name to browse products.
Why is it suitable for online product sales businesses?
“Convenience in purchasing” is one of the key factors customers consider when making a purchase decision, sometimes even more important than price. If a seller can make it easy for buyers to view products, there is a higher chance that buyers will decide to make a purchase right away. Therefore, online advertising to promote products is a crucial factor in driving product sales.
Display Position
Top bar / Right sidebar of the search results.
Google Disply Advertising
The type of online advertising that is most accessible and easily understood by people is undoubtedly online ads using images or GIF files. This type of advertising has become widely popular as it effectively attracts the attention of viewers, as it is easy to comprehend. Simply place the product or service you want to promote in the image files, design it to be engaging, and ensure the file size and image dimensions meet Google’s specifications.
What type of business is it suitable for?
Display Advertising is an online advertising method that is appealing in many ways, making it one of the top choices for brands or business owners to promote their products. It drives people to click through to websites or specific links, making this type of online advertising suitable for all types of businesses.
Why is it suitable for all types of businesses?
Online advertising plays a crucial role in allowing businesses to reach a wider audience. Display Advertising is particularly effective in addressing this need, making it an ideal choice for promoting products, services, and various brand promotions to increase awareness among target groups. Additionally, images, videos, and GIF files used in Google Display Advertising can appear across many websites or services within the Google Display Network (GDN), including YouTube. Whether in the form of banners during video viewing, these ads can be placed through Google Ads. As a result, these ads can be seen consistently across various positions on websites, making it a powerful tool for brand visibility.
Search Advertising
In today’s world, it is undeniable that Google has become like a friend to everyone. When we want to know or search for something, Google can provide almost all the answers. Furthermore, when searching for something of interest, we get quick results, both in organic form (through Search Engine Optimization or SEO) and through advertisements. The reason we can easily find what we’re looking for is partly due to the ads that appear when we search for keywords set by the advertiser (Search Engine Marketing or SEM).
How can we tell which one is organic and which one is an advertisement? The answer is that the advertisement will have the word ‘Ad’ or ‘โฆษณา’ (advertisement) in front of it.
What type of business is it suitable for?
Search Advertising is an online advertising method that offers various formats to promote and drive traffic to websites or specific links that we set. This means that online advertising in this form is suitable for all types of businesses or enterprises.
Why is it suitable for all types of businesses?
Searching on Google has become a normal part of everyday life for everyone. Regardless of the type, category, or nature of the business, it is essential to make people aware that the brand offers products and services. This awareness helps increase sales and further marketing efforts for the brand. Search Engine Marketing focuses on promoting the brand as a key element, and with Search Advertising, there is an even greater opportunity for the general public to see the brand, increasing its recognition.
Youtube Advertising
YouTube is a popular entertainment platform that has been part of global society for over fifteen years, with more than 2 billion user accounts worldwide, making it one of the top online platforms in terms of user accounts. It is highly popular as an online medium. Additionally, YouTube Advertising allows for marketing through tools provided by Google Ads, effectively achieving various goals. When watching YouTube, you may notice ads appearing both at the beginning of the video and at various points during the video, with some ads skippable and others non-skippable.
What type of business is it suitable for?
YouTube Advertising primarily focuses on promotion, making it ideal for businesses that want to promote products and services. Video ads should be concise, easy to understand, and clearly communicate what the product or service being promoted is, its benefits, and highlight the key selling points so that viewers understand why they should purchase or use the service. Above all, video advertising is one of the most engaging forms of advertising, as it can convey information visually and entertain viewers, making it highly effective in capturing attention.
Why is it suitable for businesses that want to promote products and services?
Businesses that want to promote products and services naturally seek to reach as many people as possible, and YouTube is a great platform to achieve this because it is a popular online video medium that everyone is familiar with. However, YouTube Advertising may not be suitable for every business. Creating effective and engaging video ads requires more than just the advertising budget; it also demands additional resources. The focus must be on making the product or service appealing, rather than just promoting the brand. Video promotion for products typically focuses on newly launched items, with the goal of informing people that a company or organization has released a new product. For service promotion, the focus is on explaining the services offered by the business.
