Search Advertising Read More
In today’s world, it is undeniable that Google has become like a friend to everyone. When we want to know or search for something, Google can provide almost all the answers. Furthermore, when searching for something of interest, we get quick results, both in organic form (through Search Engine Optimization or SEO) and through advertisements. The reason we can easily find what we’re looking for is partly due to the ads that appear when we search for keywords set by the advertiser (Search Engine Marketing or SEM).
How can we tell which one is organic and which one is an advertisement? The answer is that the advertisement will have the word ‘Ad’ or ‘โฆษณา’ (advertisement) in front of it.
What type of business is it suitable for?
Search Advertising is an online advertising method that offers various formats to promote and drive traffic to websites or specific links that we set. This means that online advertising in this form is suitable for all types of businesses or enterprises.
Why is it suitable for all types of businesses?
Searching on Google has become a normal part of everyday life for everyone. Regardless of the type, category, or nature of the business, it is essential to make people aware that the brand offers products and services. This awareness helps increase sales and further marketing efforts for the brand. Search Engine Marketing focuses on promoting the brand as a key element, and with Search Advertising, there is an even greater opportunity for the general public to see the brand, increasing its recognition.
