Remarketing
For all businesses, new customers are important because they represent potential new revenue and greater exposure. However, the target audience that should not be forgotten is existing customers or those who have shown interest in your business before, as they are the group that allows your business to continue thriving. Therefore, retargeting ads to this group will remind them of your brand, and if they have a positive impression or good feelings towards your brand or products, they are more likely to return and make a purchase or use your services again.
What type of business is it suitable for?
Remarketing or Retargeting is suitable for all types of businesses because this marketing strategy can significantly reduce advertising costs. The cost of placing these ads is the lowest because they target previous customers or people who have shown interest and visited the page or website before. This means that these people have already shown interest in your products or services, so they are more likely to revisit and purchase from your business again.
Why is it suitable for all types of businesses?
For all types of businesses, cost is something every business owner wants to avoid, or if unavoidable, they want to minimize it to maximize profits or to allocate the remaining funds for other areas of the organization. Advertising costs are another area business owners try to reduce. Especially in today’s world, online marketing is highly competitive, causing the cost of online advertising bids to increase with the number of advertisers. Therefore, Remarketing or Retargeting is a popular choice for business owners to reduce advertising costs while still reaching potential customers on various platforms.
