Local SEO

Through studying user behavior, Google found that people tend to search for businesses in a more specific way, especially for businesses with physical storefronts, such as retail stores, restaurants, flower shops, and clothing stores. Users often specify the province, district, sub-district, or area they are interested in and will choose businesses, stores, or services located near their residences. For example, they might search for a flower shop within two kilometers of their home. Google strives to make it easier for users by showing results for businesses closest to their search area, which is why Google has increasingly focused on Google Local Listing.

Local SEO is the process of getting your business listed on Google Business Places, focusing on making it easy for people in the local area, near your business, to find you and access information about your products or services, such as opening hours, location, map, storefront images, reviews, and other relevant details. This helps build trust and interest among nearby customers, encouraging them to visit and use your business. Not only does Local SEO enhance your overall SEO effectiveness, increasing your chances of ranking on Google, but it also supports Google’s latest algorithm, “Hummingbird.”