Table of Contents
How to use Rich Menu in Line Official Account to bang and increase sales
Have you noticed? When chatting with LINE Official Account of stores or brands, there is a menu button that allows us to quickly access the information we need. Rich Menu is a tool for businesses that want to enhance the Line OA experience with a beautiful and easy-to-use design.
This article will introduce you to Rich Menu, a powerful tool that transforms your Line OA into an effective sales channel with design and application techniques that will enable your business to grow exponentially, whether you are an online store or a service business.
Rich menu is... What?
Rich Menu is a special feature of Line Official Account that enables businesses to create interactive menus. It is like a digital storefront that allows customers to easily access services by simply opening a link line with Line Rich Message that displays pictures, buttons and text beautifully, making it easy to communicate between brands and customers.
Line OA Rich Menu is not just a simple menu but a powerful tool that enhances the user experience of Line Official. Businesses can customize Rich Menu and Line OA services to suit brands, products, services and promotions. In addition, This will increase business opportunities and create greater customer satisfaction.
Rich Menu Style and Composition
Rich Menu is a menu used in the Line platform, which can be customized in a variety of ways to enhance user communication. The main types and components are as follows:
Rich Menu Style Line Official
Rich Menu is an important feature on the LINE Official Account that allows users to access menus and functions quickly. It has 2 display sizes as follows:
- Large format: Full-screen menus are suitable for providing detailed menus or requiring space to complete the layout of components such as product categories, promotional presentations, or collecting important links in one place. The advantage is that much information can be put in, but it may obscure too much chat content.
- Small Form: A menu with only the top half of the screen, suitable for tightening menus, focusing on accessing frequently used main functions without disturbing the chatting area. The advantage is that users can see more conversations, but there are limitations in the layout area.
the principal elements of a menu
Rich Menu consists of three main components that work together to create a great user experience for LINE Official Account users as follows:
- Rich Menu Image: Rich Menu’s main background image must be designed to suit brand and usage. The image must be as large as LINE. The image must be sharp, easy to read and communicate the purpose of each menu. It can be used in graphics, photos, or a combination of images and text.
- Tappable Area: A user can tap to interact. Each area can perform different tasks, such as text messaging, website opening or connecting to other services, depending on the design and usage requirements. The touch area must be the right size, not too small or too large for users to press accurately.
- Chat Room Menu: A part that is displayed in the chat room. It appears at the bottom of the screen. Users can turn it on or off to access the Rich Menu at any time.
Why the Rich Menu?
Rich Menu is one of the key features of LINE Official Account (LINE OA) that streamlines brand-customer communication. It is like a smart menu that makes Line Rich Message more convenient and interesting to use images, buttons and links in one menu, allowing customers to access information and services quickly. Without texting or long searching.
In addition, Line OA Rich Menu allows the brand to create a good and professional image with a sleek and easy-to-use design. Customers can choose to view products, services or contact customer service with a single button, reducing employee workload and increasing customer satisfaction.
Benefits of Using Rich Menu
The LINE OA Rich Menu is a tool that enhances customer service in many ways, enabling businesses to communicate and deliver services more effectively. The benefits that make a brand should use are as follows:
It makes it easy for customers to contact and access information.
The LINE OA Rich Menu allows customers to instantly open link lines to their contacts, either by asking for product information, asking for help or contacting customer service, allowing them to access their services without typing or searching for messages, reducing communication time and process.
guide a customer to important content
With the systematic and categorized Line Rich Message design, users can quickly search for information or functions such as browsing product catalogs, checking promotions or accessing services without having to scroll through the chat history.
Make the brand unique and easy to remember.
Rich Menus can be customized for brand identity, including logos, colors, photos and components. When users see and use Rich Menus frequently, they can enhance brand recognition and keep up with new trends.
Get in touch with the business right away. Don't wait too long.
Customers can contact their businesses immediately via the Rich Menu key, whether they ask for information, ask for help or order products without having to type in a difficult text or find a way to communicate quickly and efficiently.
impress a customer with a good experience
Richmenu helps customers experience a beautiful, easy-to-use and professional design. Customers have easy access to information and services that impress and please their customers.
the technique of making a menu of bread
Want your Line OA to attract customers and generate continuous sales? Today we have a line official Rich Menu technique that will make your brand more unique and interesting.
Select Use brand tone
Color is at the heart of Line Rich Message. You should choose a color that matches your line-ad logo, whether primary or secondary, so that customers can recognize the brand as soon as they see it.
Select the appropriate template.
Select a template that meets the business requirements by aligning the components with photos, buttons and text. Customers open the link line and are impressed at first sight.
present the contents of a customer's interest
Customers should be aware of their content by clearly placing popular menus, promotions or new services to help them make decisions faster.
Use Rich Menu for promotions.
This is an important strategy by using Rich Menu to offer discounts, promotions and privileges to encourage customers to buy more products and services.
Update Rich Menu to Latest
Keep up-to-date menus, promotions and information so that customers don’t miss every move of the brand and create a good image and credibility.
Rich Menu Design Guidelines
The good Rich Menu design must take into account both size and design suitability in order to maximize usability and attract the attention of users.
Rich Menu Sizes and Templates
Line Official offers a variety of templates, including 2-6 channels, which you can choose based on content suitability and usage. Each template is designed to support the display of your mobile phone.
Rich Menu Size
Rich menu comes with two types of options:
- Large: 800 x 540 pixels, ideal for displaying high-resolution content or requiring space in the layout of components.
- Small: 800 x 270 pixels. Ideal for tight menu displays that consume less space.
Rich Menu Design Size in Popular Line Official
The most popular formats are 3-channel and 6-channel, since menus can be arranged in an orderly manner and cover important functions. Each channel should be the same size for beauty and order, such as 266 x 270 pixels per channel for 3-channel menus.
Examples of popular menus in Rich Menu
Line Rich Menu OA design guidelines can be adapted to suit a wide range of brand needs or to use a link-line method to link to websites. The menus most brands prefer include:
- Product category menu: Show all major product categories, allowing customers to choose products that meet their needs, such as clothes, shoes, bags, accessories.
- Promotion and Discount menu: Displays special promotions, discounted products, and privileges stimulating purchase decisions.
- Contact Us menu: Includes all contact channels such as live chat, phone number, email or store address, allowing customers to contact more conveniently.
- Basket menu: Link directly to basket of products, allowing customers to quickly check and make orders.
- Membership menu: Displays membership information, accrued points, and privileges, creating brand ties.
- Best Seller Menu: Showing popular products, recommended products or new products to attract attention and increase sales opportunities.
- After-sales service menu: Include services such as tracking orders, cleaning products or frequently asked questions to help ensure customers.
- Website menu: Making a link line to the store’s main website or other platforms gives customers complete access to more information.
Summary
CIPHER understands this importance. With the web design experience to suit users’ needs, we are ready to enhance your business by designing rich menus that are both beautiful and easy to use.
No matter what template you want to design, CIPHER’s team of experts will consult and design a rich menu that meets your business. Contact us today for free consulting and to build a positive experience for your customers.
Frequently Asked Questions About Rich Menu
How many kinds of Rich Menus?
There are two types of Rich Menu in Line Official Account: 800 x 540-pixel large-formatted for businesses that need full-format menu and 800 x 270-pixel small-formatted menus. Both are customizable for the layout and number of buttons.
Where's Rich Menu on the line?
When you open a link to add a friend or track a brand, you will find a menu at the bottom of the chat page, which is an area for displaying the menu and options that the brand has provided. After connecting to the brand, you can click Rich Menu to access services immediately, whether you are browsing products, promotions, or contacting employees.
Rich menu. How do you write it?
Writing a good menu must be short, concise, and easy to understand. When customers open a link line, they should see clearly meaningful messages. Use words that attract attention such as “Special Promotion,” “Shop Now” or “Contact Us.” The link line method and menu layout should be considered convenient and easy to use so that customers can access what they want as quickly as possible.
What can Line do?
- Send messages automatically: When customers open link lines and add friends, they can send welcome messages or special promotions immediately.
- Create marketing campaigns: offer promotions, discounts or special activities through Rich Menu and Text to boost sales.
- Comprehensive Customer Service: Answer questions, provide information, resolve issues, and track order status via chat.
- Share information in a variety of ways: Send photos, videos, links and files directly to customers.
- Customer Behavior Analysis: View statistics on interactions, menu clicks, and responses to campaigns.
- Create target customers: Divide customer groups based on interest and send appropriate information to each group.
- Payment system: Line Pay and other payment systems are supported.
