Influencer Marketing: Selecting and Working with Online Influencers

In an era where consumers don’t trust traditional advertising, Influencer Marketing has become an important channel for reaching target audiences. It’s like asking a trusted friend to recommend a good restaurant instead of believing advertisements seen on billboards. Working with influencers therefore requires both science and art to build credibility and sincerity.

This E-Book contains:

  • Understanding Influencer Marketing in the Current Era
  • Selecting the Right Influencers
  • Establishing Effective Collaborations
  • Measurement and improvement
  • Future trends

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