Performance-Driven Marketing: Measuring and Improving Results

In an era where every investment must be valuable and measurable, Performance-Driven Marketing has become the key to success. It’s like an athlete who must continuously measure and improve their performance. It’s not just about practicing every day, but also understanding the results of their efforts and identifying which areas need improvement to enhance their performance.
This E-Book contains:
- Understanding Performance-Driven Marketing
- Setting and Measuring KPIs (Key Performance Indicators)
- Tools and technologies
- Analysis and Improvement
- Building Organizational Culture
- Trends and Future
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