Twitter Advertising
The community platform for chat that many people may overlook for advertising is Twitter. This may be due to the perception that Twitter has limitations for ads, such as the character limit for posts to promote or the number of images that can be used, which is restricted to only 4 images. This might make other advertising channels seem like better options. However, the truth is that Twitter Advertising is another great platform for promoting products, services, promotions, or brands. This is because online users chat and update news constantly with short, concise, and to-the-point messages, which means that advertising on this platform helps products get visibility almost all the time.
What type of business is it suitable for?
Twitter Advertising is suitable for businesses or organizations that primarily want to showcase or promote products or services. This platform focuses on allowing people to see or engage with posts, such as liking or retweeting, which helps spread the content through word of mouth. Therefore, it can be observed that advertising on this online channel does not primarily focus on closing sales.
Why is it suitable for businesses that want to promote products and services?
As it is known, Twitter Advertising may not be as widely used as other platforms. One reason is that Twitter is more popular among teenagers and working-age people. However, even though Twitter seems to target a specific group mainly for chat users, the interesting aspect of this platform is the specificity of its user base. If the group using Twitter aligns with the brand’s target audience, they will almost constantly see your brand. This is because Twitter users tend to update their statuses regularly, which means that if we run ads, the chances of these users seeing our ads increase, and the reach will naturally grow as well.
