Services
Twitter Advertising
Twitter has recently become a prominent community for chatters on social media in Thailand, as the platform serves as a hub for various trends and movements in the social world. It brings these trends together and creates Hashtag (#) that make them widely discussed across online platforms, especially on Twitter itself. Advertising on Twitter further stimulates reach and enhances the widespread conversation about these topics
Frequently Asked Questions
What is Twitter Advertising?
It’s advertising on the X platform (formerly Twitter) to promote brands, content, products/services to users who follow trends, news, and hashtags (#). It helps increase visibility and real-time engagement.
What types of businesses is it suitable for?
It’s ideal for businesses that want to “stay on trend” or communicate through real-time marketing, such as consumer brands, entertainment, gaming, e-commerce, events, product launches, as well as media and education.
What are the highlights of advertising on X/Twitter?
Users consume fresh, rapid content, comment and retweet, resulting in high message amplification, and content is easily discoverable through hashtags.
What ad formats are available?
The main formats include Promoted Posts (text/image/video), Promoted Trends/Hashtags (pushing hashtags to trend), and Video Ads (short, concise, suitable for highlights/teasers).
How detailed can target audience settings be?
You can select based on interests, keywords/hashtags users interact with, location, devices used, Lookalike/Matched Audiences, and remarketing to those who have previously interacted with your account.
What marketing objectives is it suitable for?
Awareness, Engagement (comments/retweets), Traffic to websites/landing pages, Video Views, and Lead Generation (collecting customer information through forms or DMs).
What type of creative works best?
Short, concise messages with relevant keywords/hashtags, quick-starting images/videos, clear CTAs, and multiple versions for A/B testing (text, cover images, video length).
How are costs calculated?
It works on an auction system and charges based on your chosen objective, such as per impression (CPM), per engagement (CPE), per click (CPC), or per video view (CPV). You can control daily/total budgets.
How do you measure success?
Look at metrics based on objectives, such as Reach/Impressions, Engagement Rate, Link Clicks/CTR, Video Views/Completion Rate, Cost per Result, and Conversions on your website (pixel setup helps tracking).
How do you get started effectively?
Define clear goals → Choose hashtags/keywords people actually use → Create multiple concise creative versions → Set target audiences and test budgets → Run campaigns close to when conversations/events are happening → Adjust bids/creatives based on daily real-world results.