Cipher's complete marketing automation service.
In the digital age where business competition is increasing, traditional marketing may no longer be enough. As a digital marketing expert, Cipher recognizes the importance of marketing automation to help businesses reach specific customers, right channel and right time, resulting in improved marketing and sales efficiency.
Marketing Automation
Admittedly, in the 4.0s, technology was very influential in our daily lives, both in real life and online communications, especially in today’s technological advances.
For example, the work of AI (Artificial Intelligence), or simply a robot, doesn’t have to look like a robot we knew before, because the word AI is embedded in the computer or online that we use every day without knowing that we are receiving information from AI or talking to AI.
Chatbot is an AI example that we see every day. Chatbot plays a huge role in human communication, both in business and in society, as well as being applied for different purposes, such as setting up chatbot to answer pages or text messages to customers about store products and services, information, news and promotions. With automation, corporate communications, and news agency data communications. The use of Chatbot can be both text and speech communications, spelling like the Call Center system.
Automatic marketing is What?
Marketing Automation is a process of digital marketing by planning and setting conditions for delivering appropriate content or messages to target customers through a communication channel at a specific time. All of this is done by Inbound Marketing Automation software to achieve business goals.
the benefit of chatbots to business
- Efficiency: quality control of communications and services
- The service is available 24 hours a day.
- the prevention of human error
- save time
- It’s a built-in CRM: it stores data, it can access the behavior of individual customers.
- Manage various communication channels
- This makes the brand’s image clear and communicates directly with each customer.
- be measurable
In the past and many organizations today often did not consider systematic and online marketing, delaying data tracking because the organisation’s team could not retrieve real-time data. Marketing Automation or CRM can help streamline management and become more efficient in less time.
How does Marketing Automation help your business? ?
- Advertising shooting is the right channel: analyze each customer’s data receiving channel and shoot the data to save marketing budget.
- Using context to communicate directly with customer segments: analyze customer segments and customer behavior and apply appropriate speech and context to reach more customer segments.
- Promotional campaigns based on customer behaviour: analyze customer profiles (type of purchase, amount of purchase, frequency of purchase) and launch appropriate campaigns.
- Automatic sending of email based on customer behavior
- the correspondence of information to a customer’s use
- Personalized Data Analysis Help
- Offering the right product or service to the customer at the right time
- make effective use of the marketing budget
- The promotional effect and information can be measured.
5 steps to create Marketing Automation Map for bang
To successfully build Marketing Automation requires step-by-step planning and design, from goal setting to continuous measurement and improvement. Cipher has five key steps to create a Marketing Automation Map to meet your business needs.
set clear business goals
The Cipher team will begin by analyzing your business goals, which will be the cornerstone of how to build a Marketing Automation Map to meet your needs and achieve your goals.
Select Touchpoint on various marketing channels.
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Analysis of the target customer group's Painpoint on each Touchpoint
Once we know the appropriate communication channel, the team will analyze the pain points or problems that customers are facing in each channel to design the communication content that best meets their needs.
The Marketing Automation Map is designed to meet the business needs.
Cipher will design a marketing automation map that meets the needs of the business, aligning with the touchpoint and painpoint of the target customers, and establishing interesting content and communication patterns to create good brand interaction with customers.
Schedule a Marketing Automation measurement
Measuring results is another important step that Cipher places importance on. We will define key metrics that are consistent with marketing automation objectives so that accurate monitoring and evaluation can lead to strategic improvements in the future.
Top 5 Online Marketing Channels in Automation
In order to optimize marketing automation, Cipher specializes in creating and connecting touchpoints on these popular digital platforms.
The site attracted Visitor to become a lead.
Email Marketing
Search Marketing with SEO and SEM
Online Advertising
Retargeting
Cipher has created a beautiful Inbound Marketing website with visitor data collection system to analyze and transform into target customers through marketing automation.
Email is also a wide-ranging, high-performance communication channel for customers. Cipher specializes in email marketing automation by sending text messages directly to the right people, time and channel.
SEO and SEM help the site top the list of search engines like a 24-hour open door to customers. Cipher is ready to launch a search marketing strategy to attract customers looking for you.
Online advertising is another important channel in the digital age. Cipher helps plan and execute ads on various platforms, create brand awareness, reach new groups efficiently.
Retargeting offers advertisements to customers who have interacted with the brand with the right design to encourage them to purchase Cipher, helping them to map Retargeting to your Marketing Automation.
Check the results and measure ROI from Marketing Automation.
The key to marketing automation is to measure and analyze information thoroughly to ensure that our marketing campaigns are effective and cost-effective. Cipher focuses on all forms of data collection and analysis.
Comprehensive data collection and measurement
Cipher’s focus is on providing comprehensive, comprehensive measurements of all dimensions, e-mail, click links, website visits, sales and revenue so that customers can see a concrete overview of their results from Automation Digital Marketing.
Analysis of ROI to optimize budget allocation
Based on comprehensive measurements, Cipher teams will analyze the cost-to-return (ROI) at each Touchpoint of Content Marketing Automation so that customers can allocate marketing budgets on each channel with the highest efficiency and cost-effectiveness.
Why is Cipher a good choice for Automation?
Choosing a marketing automation service provider should not be overlooked because it directly affects the success of the campaign and the growth of the business. Cipher is ready to partner with a professional team and end-to-end services.
Specialized Automation Professional Team
Cipher has a highly experienced and experienced marketing automation and in-bound marketing team, providing consulting and strategic planning tailored to your business to deliver the best results.
Expertise in making Inbound Marketing website
With its extensive experience in creating a website designed to support the Inbound Marketing strategy, especially Cipher, it will create a website that is not only beautiful but also effective in attracting customers and turning Visitor into a systematic lead.
The service ranges from planning, creating a touchpoint to measuring.
Cipher is ready to provide end-to-end services ranging from strategic analysis and planning, design and building touchpoint across multiple channels to monitoring and measuring operations to optimize marketing automation.
It supports all forms of automation digital marketing.
Whether you want to do email automation, social media automation, ad automation or inbound marketing automation, the Cipher team has the ability to provide comprehensive services to meet your business goals.
Summary
With Cipher’s expertise and integrated services, marketing automation will no longer be difficult. We are ready to be a business partner to help your brand grow quickly and efficiently with innovative marketing strategies to increase customer access and revenue growth in the digital world. Contact Cipher today. To consult on marketing automation to meet the needs of your business.
Frequently Asked Questions (FAQs)
Why would a business do Marketing Automation?
Because it makes marketing more efficient by sending the right message to the right customer at the right time, saving time, increasing sales and building long-term relationships with customers.
How business-friendly is Marketing Automation?
It is suitable for businesses of all sizes, from SMEs and Startups to large enterprises, as it enables them to create effective marketing strategies that are tailored to their budgets and goals.
How much budget does it take to do Marketing Automation?
The budget depends on the size and complexity of the system required, but the average can go from tens of thousands to hundreds of thousands, which is very valuable compared to the results.
When does Marketing Automation take effect? ?
The timing of the impact depends on many factors, such as business type, database quality, communication frequency, etc., but the average can start to see positive results within 3-6 months after use.