Search Advertising
Search Advertising
Search Advertising is a form of text-based advertising on Google that aims to make ads visible to people who search for various things on Google. This type of online advertising is often one of the top choices when it comes to advertising on Google. This is because when people generally visit websites to search for different things, the first name that comes to mind is Google, which results in a very high visibility for this type of advertising.
FAQ – Search Advertising
What is Search Advertising?
Search Advertising is placing text-based ads on Google that appear when users search for relevant keywords, products, or services.
How is Search Ads different from Display Ads?
Search Ads appear as text on Google Search results, while Display Ads are visual banners or images shown on websites and apps across the Google Display Network.
Why should businesses use Search Advertising?
Because it targets users who are actively searching for a product or service, meaning a higher chance of conversions and immediate results.
How does Google charge for Search Ads?
Search Ads use CPC (Cost Per Click)—you only pay when someone clicks on your ad.
Where do Search Ads appear on Google?
Ads can appear at the top or bottom of the Google Search results page or on Google’s partner sites.
What types of businesses benefit from Search Advertising?
Businesses offering products or services that people search for—such as real estate, travel, education, insurance, restaurants, repair services, or e-commerce.
What do I need to start Search Advertising?
- A website or landing page
- Google Ads account
- Target keywords
- Ad copy (headline and description)
How long does it take for ads to go live?
After setup and approval, ads can start running within 1–24 hours.
Can I measure the performance of Search Ads?
Yes. You can track Clicks, Impressions, CTR, Conversions, Cost per Conversion, and ROI in real time via Google Ads and Google Analytics.
How can I get professional help with Search Advertising?
You can contact Cipher. Our team helps with keyword research, ad writing, campaign setup, budget optimization, and performance analysis.