LINE Advertising

LINE is a chat application for both one-on-one and group chats, suitable for users of all ages. It plays a significant role in today’s society due to its ability to facilitate quick communication, allowing users to send text messages, images, gifs, videos, and files that aren’t too large. It also enables free voice calls and video calls, whether one-on-one or in a group, with ease. This has made LINE remain a top choice for many when it comes to chat applications, in addition to its advertising capabilities that can reach a large number of people.

What type of business is it suitable for?

LINE Advertising is suitable for businesses primarily focused on selling products or services. Ads on this platform can appear on LINE TV, LINE Timeline, LINE Today, and even in the Wallet section. As we all know, the number of LINE users in Thailand is very large, which means the chances of an ad being seen or reached through these channels are significantly higher. This is why many businesses are increasingly interested in advertising on this platform.

Why is it suitable for businesses that want to primarily promote products or services?

All types of businesses often want to promote products or services through advertising, and it is well-known that images or videos are effective in promoting or publicizing products or services. For LINE advertising, if using images, ads can appear on LINE Today and Wallet, where users visit to follow news or access Rabbit LINE Pay. If using videos for advertising, they can appear on LINE TV, where a large number of users watch videos that may only be available on LINE TV, and video ads can also be placed on LINE Timeline, where people want to keep up with updates from their friends or accounts they follow.

Frequently Asked Questions

What is LINE Advertising?

LINE Advertising is advertising on the LINE platform, which has a massive user base in Thailand, through various channels such as LINE Today, LINE Timeline, LINE TV, and LINE Wallet.

What types of businesses is LINE Ads suitable for?

It’s suitable for businesses wanting to directly promote products and services, including online businesses, offline businesses, e-commerce, SME stores, and large brands, as it reaches the many Thais who use LINE daily.

What formats of LINE Advertising are available?

These include image ads (Image Ads), video ads (Video Ads), as well as content displayed on LINE Today, LINE TV, Timeline, Wallet, and Rabbit LINE Pay.

Why is LINE Advertising popular in Thailand?

Because LINE is one of the top chat applications used by Thais across all demographics, making advertising on LINE able to reach a wide and targeted customer base.

How does LINE Advertising help businesses generate sales?

Ads can attract users through news channels (LINE Today), payment channels (Wallet / Rabbit LINE Pay), and entertainment (LINE TV), making it easier for consumers to recognize brands and make purchasing decisions.

How is advertising on LINE different from Facebook or Instagram?

LINE focuses on direct communication through its chat platform and channels that users regularly access, such as Timeline and Today, while Facebook/Instagram focuses on social media with content feeds and images.

Can LINE Ads target specific audiences?

Yes, you can select by age, gender, interests, location, or user behavior to ensure ads reach those most likely to be interested in your products or services.

What are the costs of LINE Advertising?

It depends on the ad format and campaign duration, with cost systems based on CPM (Cost per 1,000 Impressions) or CPC (Cost per Click).

What types of products are most suitable for LINE Ads?

It’s best for products/services aiming to reach a wide Thai audience, such as food, beverages, tourism, financial services, or promotions for online/offline stores.

How do you start LINE Advertising?

Start by creating a LINE Official Account, then connect to the LINE Ads Platform (LAP) system to create campaigns, select ad formats, target audiences, and set budgets.
Interested in our Online Advertising services? Register now to receive a callback.

We are happy to provide free consultation!!

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