Instagram Advertising
The popular application platform for those who love posting or viewing photos, and of course, advertising on this platform requires the use of images, videos, or gifs to grab attention first. Once the ad catches attention, the likelihood of people clicking “more” to read additional information increases. Ads using images, videos, or gifs can attract interest and are easy to understand. However, there are limitations, such as the size and duration of the videos for advertising, which must comply with Instagram’s guidelines.
What type of business is it suitable for?
Instagram Advertising is suitable for all types of businesses, especially for Influencer Marketing, as it allows ads to focus on products, services, or brand promotion. The more attractive and engaging the video ad is, the higher the chance it has to reach a broader audience and succeed. Currently, Instagram was acquired by Facebook on Thursday, April 12, 2012, meaning that advertising on Instagram can target audiences as effectively as Facebook ads can.
Why is it suitable for all types of businesses?
All types of businesses often want to promote products and services or advertise their brand, and it is well-known that images, videos, and gifs are effective in promoting products, services, or brands. For Instagram, these are the first step in guiding viewers to the captions or content written. If the image, video, or gif content is interesting, it will attract viewers to focus more on the brand’s advertisement.
