Agile Marketing: Adapting and Responding Quickly in an Era of Change

In this digital age where technology and consumer behavior change rapidly, traditional marketing that plans in advance in the long term may not respond effectively to changes in the market. Agile Marketing has become an important strategy for organizations that need agility in planning and executing marketing activities.

This E-Book contains:

• The meaning of Agile Marketing
• The Importance of Agile Marketing
• Agile Marketing Process
• Tools used in Agile Marketing
• Examples of brands using Agile Marketing
• The Challenges of Agile Marketing
• Future Trends of Agile Marketing

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