Display Ads
Display Ads
No matter which website you visit, one thing you will frequently encounter is “Display Ads” on the page. Many brands seek prime locations that are most visible and capture the consumer’s attention.
As a result, online marketing today heavily utilizes Display Ads, which are also highly effective. Our company specializes in this area, with a team of professionals who are experts in this field. We are ready to work with clients from the planning stage, content creation, all the way to data analysis, ensuring the best results and maximum effectiveness for our clients.
FAQ: Display Ads
What are Display Ads?
Display Ads are visual advertisements in the form of static images, banners, or animations that appear on websites, applications, and digital platforms to increase brand visibility and reach a wider audience.
How are Display Ads different from other types of ads?
Unlike Search Ads that appear when users search for specific keywords, Display Ads are shown across various websites even when users are not actively searching, making them ideal for increasing brand awareness.
Why should businesses use Display Ads?
Because they help boost brand visibility, reach specific target audiences, drive website traffic or sales, and provide measurable results.
How are Display Ads charged?
They are usually charged by CPC (Cost Per Click – you pay when someone clicks) or CPM (Cost Per Mille – cost per 1,000 impressions), depending on the campaign goal.
What do I need to prepare before running Display Ads?
Just provide product or service details, brand logo, key selling points, and if available, visual assets or key messages for the design team to work with.
Where do Display Ads appear on a website?
They can appear as top banners, sidebar ads, in-article placements, homepage displays, or pop-ups—depending on the website layout and advertising placements purchased.
How can I measure the performance of my Display Ads?
By tracking metrics such as impressions, clicks, CTR (Click-Through Rate), conversions, and overall campaign outcomes like sales or lead submissions.
Can I choose who sees my Display Ads?
Yes. You can target audiences by age, gender, interests, online behavior, specific locations, or use remarketing to reach people who have previously visited your website.
How long should a Display Ads campaign run?
It depends on the objective. Brand awareness campaigns often run for 1–3 months, while promotional or seasonal campaigns can be scheduled within a shorter period.
What are the benefits of hiring a professional agency instead of doing it myself?
A professional team ensures strategic planning, creative ad design, accurate audience targeting, ongoing optimization, and data-driven analysis to deliver the best results.