Table of Contents
E-Commerce is What? How many categories are there before you start to consider? Anything?
In the age of online trading, Internet trading is an important part of marketing and sales in the digital world. CIPHER is a digital marketing company that understands the opportunity to drive business through e-commerce. What benefits and considerations must be considered before entering this online sales world!
E-commerce (E-Commerce) is What?
E-commerce or e-commerce is the process of trading products or services online, whether they are websites, applications or platforms, without the need for physical storefront. Shoppers and sellers can conveniently transact, pay and receive goods digitally. The COVID-19 pandemic The e-commerce industry is growing rapidly because of its easy access to products and orders wherever they are.
E-Commerce is a type of business. Anything?
E-Commerce can be classified into different categories according to the target groups in the trade, including:
- B2C (Business to Consumer): Trading directly from business to consumer is the most widespread form of trading.
- B2B (Business to Business): Trade between businesses usually involves trading raw materials, equipment or services to support the business.
- C2C (Consumer to Consumer): Trading between consumers using a centralized platform for connectivity.
- C2B (Consumer to Business): Consumer to Business Sales, for example, auction sites.
- B2G (Business to Government): Business of selling goods or services to government agencies.
- C2G (Consumer to Government): Consumers pay for goods, taxes or use government services online.
- G2B (Government to Business): The government provides services or distributes products to businesses.
- G2C (Government to Consumer): The government provides services through online channels such as making ID cards per driver’s license.
What are the advantages of doing e-commerce? ?
E-Commerce offers a variety of benefits and advantages, including:
- The company can expand its customer base to reach customers nationwide or around the world 24 hours a day.
- Low initialization and implementation costs compared to the actual opening of the storefront do not require a large amount of space, equipment, or staff.
- Consumers are easy to access, find and compare products easily before making a decision.
- The company is able to communicate directly with customers, understand their needs and develop products and services based on customer feedback.
- This trend is likely to continue to grow, particularly in the post-COVID-19 era, where consumer behaviour has shifted to more online channels.
E-Commerce restrictions include Anything?
Although there are many advantages, E-commerce has some limitations to know, such as:
- It is difficult to establish credibility because customers cannot directly touch the product. Branding is important.
- Potential technical problems such as system crashes, Internet crashes or equipment crashes affect the customer experience.
- Security of customer information, if exposed or misused, can cause serious business damage.
- The challenge of shipping when there are many orders, the cost of shipping, delivery time and damage of the product must be carefully considered.
Before starting the business, E-Commerce has considerations. Anything?
Before starting an e-commerce business, entrepreneurs should consider the following carefully.
- Products that will be sold must have outstanding selling points to meet market demand and be suitable for the target audience.
- Business models choose the type of e-commerce that is appropriate for customers, products, and the potential of their businesses.
- A platform that can be used to study channels suitable for businesses, either by building their own website, selling it on Marketplace or using social media.
- Cargo is clearly planning the delivery system and after-sales service to meet the needs of customers and be worthwhile for business.
- Marketing and promotion plans develop online marketing strategies to outperform competitors.
What kind of product does e-commerce sell?
E-Commerce can sell a wide range of products as long as it is legal and transportable, for example.
- Physical Goods such as clothing, food, electrical appliances, sports equipment, etc.
- Digital Goods such as software, e-books, online courses, games, music, movies, and photos.
- Services such as reservations, airline tickets, concert tickets, online classes.
The key factor is that products must be attractive to meet the needs of the target audience and use marketing strategies that attract customers’ attention.
3 E-Commerce sales channels
At present, E-Commerce start-up channels are diverse, but can be divided into 3 main categories:
1. E-Commerce website
Creating your own sales website gives you full control of your style and function, good brand recognition, and collecting customer information to further develop your business, but at a high cost of designing, developing and maintaining the website system can take a long time.
2. Marketplace store
Sales in ready-made sales platforms such as Lazada, Shopee, Amazon reach customers quickly, with trading, delivery and payment systems, but with high sales share fees, competition, and platform regulations.
3. Social Commerce
Selling products through social media platforms such as Facebook, Instagram, Line enables direct access and customer interaction, strengthening customer intimacy, but may have difficulty building reliability, payment and delivery, requiring additional external tools or services.
Tips for promoting e-commerce products to increase sales
In addition to product quality, online marketing is an important factor in sales growth. This is a strategy that novice marketers should know.
Increase your visibility and build participation by marketing on Social Media.
Use social media that target groups such as Facebook, Instagram, TikTok to promote products through advertising, content creation or collaboration with Influencer. In addition to increasing brand awareness, customers can communicate and receive feedback directly from customers.
Ranked on Google with SEO strategy for E-Commerce
SEO, or Search Engine Optimization, is to make the E-Commerce website at the top of Google’s search results page by focusing on keywords for customers to search for quality content, as well as adjusting the structure and speed of loading the website.
Increase instant sales with Google Ads ads.
Google Ads is Google’s advertising platform that displays your ads in search results and web sites. When customers search for keywords related to your product, you’ll have ads on the front page immediately, increasing the likelihood of a quick close.
What is the outlook for e-commerce in 2025? ?
The trend of e-commerce market in 2025 is expected to grow and accelerate from the following trends.
- AI and automation will help analyze customer behaviour, introduce products, and improve the user experience more smoothly.
- Live Streaming to promote products and create real-time customer interaction.
- Using Chatbot and Virtual Assistant to introduce products and answer questions to customers in a timely manner.
- In addition, to support payment through E-wallet and cryptocurrency to make it easier to buy products.
- Investing in Metaverse, a combination of online and offline worlds, creates a new shopping experience.
E-Commerce marketing consultation with CIPHER today!
As a digital marketing specialist, CIPHER has a team of professional e-commerce site marketers, designers and developers who are ready to advise, plan and execute online marketing strategies to successfully build your e-commerce business, whether it be website creation, SEO, ad, content. Or data analysis to improve marketing efficiency. We are ready to be a part of driving your E-Commerce store. For more information, visit https://www.cipher.co.th/ .
Summary
E-Commerce คือ What’s not the only answer but the interesting and growing form of commerce in the digital world? CIPHER focuses on e-commerce to drive businesses further, understand the type of e-commerce, select the right channel, and efficient marketing to give e-commerce a competitive edge. The company will expand its customer base and grow sustainably. Are you ready to enter the E-Commerce market with CIPHER?
Frequently Asked Questions (FAQs)
What is E-Commerce? Please explain with examples.
E-Commerce is an internet trading of goods and services, for example, buying clothes through the Lazada website, booking tickets through bookings or ordering food through Grab Food.
E-Commerce in Thailand has Anything?
Popular e-Commerce in Thailand include Lazada, Shopee, JD Central for consumer products, Agoda, Traveloka for reservations, Grab, Foodpanda for food orders or Kaidee for second-hand sales among users.
E-Commerce events Anything?
E-Commerce-related events range from website development, graphic design and UX, online planning and marketing, warehouse and transportation management, customer satisfaction and after-sales services to data analysis.
The E-commerce platform is What?
The E-Commerce platform is a system that supports online trading in the areas of trade shows, buyer/seller communications, payments and warehouses. For example, Shopify, Magento, Woocommerce is an E-Commerce website (ERP) platform that connects the back of the house.
