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What is SEO Marketing and how important is it to today's online business?
In an era when online businesses were booming, but… Why are there so many brands that have beautiful websites, good products, but they can’t be found on Google? The answer lies in SEO Marketing. Many people have heard the term SEO Marketing is a key marketing strategy for online marketing. But do you know what good marketing SEO does? Or doing SEO is What and how will it help your site rank on Google? ? Today, CIPHER brings together all the techniques and procedures for completing the SEO in one place and updates the latest practical strategies to enable you to deploy and develop a strong online portal.
What is SEO Marketing?
SEO Marketing is a digital marketing strategy that focuses on customizing websites to top the search results page of Google and other Search Engines by increasing SEO performance for websites and then doing SEO is What? The answer is a combination of quality content creation and on-Page and off-Page techniques to make the website more reliable in Google’s eyes.
Marketing SEO is not just about stuffing keywords into content, it’s about delivering valuable information, designing easy-to-use websites and creating quality links, all of which need to be constantly updated with Google algorithms to maintain and improve search rankings.
The importance of SEO Marketing to the online business.
SEO Marketing is a key strategy that helps online businesses grow sustainably. The SEO is: What? Many people may wonder, but actually SEO MKT is a website that has been placed on the search results page to increase the opportunity to reach the target group who are searching for your products or services through SEO Marketing. SEO Marketing is important to online business as follows:
1. The organic search has led to more visitors to the site.
Using SEO helps attract visitors who are really interested in your product or service because they search directly with related keywords, making it more likely to close than other forms of marketing. In addition, organic search traffic is low in the long run compared to ad purchases, enabling business to grow sustainably.
2. Quality screening of website visitors
SEO helps screen out visitors who are really focused on finding information or buying products because keyword-specific searches show real interest in a website’s products or services, giving them high-quality traffic and opportunities to transform into customers. SEO can save marketing resources. This will also reduce unnecessary expenses to target groups that do not match the business.
3. Help create Brand Awareness.
SEO ranking on Google or search results helps build trust and brand recognition as users see your site appear repeatedly in relevant searches. Users or target groups will begin to recognize and trust your brand, leading to a long-term stable customer base and word of mouth.
4. Maintain Rating on Search Results Page
When SEO is done properly and continuously, the website can maintain its long-term search ranking even if it temporarily ceases to invest in marketing. Unlike advertising, SEO is a cost-effective investment for businesses that want to grow sustainably.
5. Help reduce the cost of promoting websites.
SEO reduces advertising costs in the long run because once a website ranks, it gets organic traffic free of charge, allowing businesses to use their budgets to develop other areas such as product development or better customer service.
SEO Marketing techniques are there. Anything?
SEO Marketing is an important strategy of doing business online because it helps the website rank better on Google search. This marketing effectively allows businesses to reach their target groups using SEO Marketing Tools to analyze and improve the website. SEO MKT techniques are as follows:
Configure Web Site with SEO On-Page
SEO On-Page is the most important cornerstone of Marketing SEO because it is a search engine-friendly component, such as the layout of the website, the appropriate meta tag, and the creation of quality content that matches the reader’s heart.
On-Page SEO MKT also includes optimizing the user experience, including page loading speed, appropriate display on all devices, and easy deployment of components, all of which affect search engine rankings.
Build credibility through SEO Off-Page
SEO Marketing is a technique that focuses on building trust from outside the website. SEO Off-Page focuses on creating a backlink quality from a trusted website, creating brand awareness on social media, and participating in business-related online platforms.
Creating valuable and shared content is also an important part of SEO Off-Page because it helps others want to continue sharing our content. This creates a quality Natural Backlink, which Google places importance on ranking search results.
Why do SEO Marketing need to use keywords?
SEO Marketing is an important online marketing strategy that helps the website rank better on the Search Engine. Keyword is an important component that helps to reach the target audience on the spot and create competitive opportunities online.
- Using Seed Keyword: or the basic keyword as a starting point for SEO Marketing is the foundation for finding other related keywords. For example, if your business is about shoes, the word “shoe” will be Seed Keyword that can extend to more specific search terms.
- Using Niche Keyword: It targets specific interests, reducing competition and increasing search engine ranking opportunities. For example, “shoes” may be specific to “women’s running shoes,” making SEOs that better meet the needs of consumers.
- Using the Niche Longtail Keyword: Using longer, more specific search terms allows users to access specific groups of users who intend to purchase. For example, “Women’s Jogging” or “Lightweight Women’s Jogging”. Using the appropriate SEO Marketing Tool will help find the Longtail Keyword that has a good chance of ranking.
What kind of keyword is appropriate for your website!
Choosing the right keyword is an important lbj’ that should not be overlooked because it will help your website succeed in SEO. Effective use of the SEO Marketing Tool will help you find a key word that meets the needs of your target audience.
Select the Keyword that corresponds to the business.
The link between Keyword and website content and business needs to be consistent because it gives users direct access to the information they need. For example, coffee shops should choose to use Keyword related to coffee, brewing methods or related equipment, not to mention other foods or beverages.
Search Keyword Selection
Regular Keyword selection demonstrates the true needs of users using the SEO Marketing Tool to analyze which words are popular and how they are growing. To plan the content that best matches the interests of the target audience.
Look for a potential keyword.
Keyword search quantification can help you evaluate more opportunities to reach target groups. But competition is also important. Sometimes, low-level search quantities can yield better results, such as using Google Trend or Keyword Planner from Google Ads.
Focus on High Commercial Intent
Keyword High Commercial Intent often contains words that indicate the purchase intention of a search party. By explicitly entering the search term, such as sports shoes for less than 2,000 baht. In Keyword, “price,” “promotion,” “review” or “buy,” these keyword choices will increase the opportunities for visitors to become customers.
Tools for SEO Marketing are available. Anything?
Today’s SEO Marketing requires a variety of tools to optimize performance. Each tool has different features and benefits to help better analyze and develop websites on the Search Engine. Key tools are as follows:
SEO Keyword Tools
Keyword search engines are at the heart of SEO Marketing because they allow us to find the most common search engine keywords such as Google Keyword Planner, Ahrefs Keywords Explorer or SEMrush that help analyze search volume, difficulty in competition and growth trends.
Backlink Tools
Backlink analysis tools help us understand the link structure that points to our website, both the number, quality and origin of links. SEO Marketing Tool such as Majestic, Moz Pro or Ahrefs will help us plan our strategy to create a high quality backlink.
SERP Rank Tracking Tools
Rank tracking on the Search Engine is important in marketing SEO. The SERP Tracking tool will help us determine where the website is for different keywords and see changes in rankings on a daily, weekly or monthly basis, such as the Google Search Console.
On-Page Analysis
The On-Page SEO analysis tool helps review elements within the site, whether they are Title Tag, Meta Description, Header Tags or URL structures, to ensure that all elements are optimized for SEO such as Moz or Similar Web.
SEO Audit
The SEO Audit tool is like a wizard that scans all websites for errors or points that need improvement, such as slow loading, broken links, or redundant content. This allows us to resolve problems more quickly and quickly, making SEO more efficient, such as the Google Search Console or Screaming Frog.
Conclusion
SEO Marketing is a process that requires both artistic and artistic use of the modern SEO Marketing Tool, competitor analysis, and SEO MKT. All elements are critical to success, but the most important thing is to take action and always adapt strategies to Google’s changes.
If you’re looking for a professional partner who specializes in SEO and marketing SEO, we’re confident that CIPHER is the answer. With a wealth of content marketing experience and deep understanding of customer needs, we’re ready to drive your business to grow exponentially online. Contact us today. To get free counseling and start building success together!
Frequently Asked Questions (FAQs)
What does SEO Marketing do?
SEO Marketing starts with systematic analysis and strategic planning using the SEO Marketing Tool to help find the right keyword and then create content that meets the needs of users.
On-Page SEO is optimized, whether Title Tag, Meta Description or Header Tags, along with the construction of quality backlinks and continuous monitoring of marketing SEOs to improve and improve search engine ranking. SEO is a process that requires understanding and continuity.
SEO is... What? How does it work? ?
SEO is… Search Engine Optimization is the process of customizing the website. SEO focuses on creating and developing quality content, configuring the website to be search engine-friendly and reliable by receiving backlinks from quality websites when SEO MKT is done properly and continuously. It will help to rank websites in good locations, increase website visitors and increase opportunities for business growth.
How many forms of SEO are there?
Currently, there are two popular SEOs: On-Page and Off-Page.
- On-Page SEO: Customizing the components within the website to be more friendly to the Search Engine, focusing on factors that we can directly control, such as creating quality content, optimizing URL Structure, inserting the right meta tags, and managing the site structure.
- Off-Page SEO: Focus on building website credibility due to external factors, especially the creation of quality backlinks from other websites and social media awareness that will increase the power and reliability of the website in the eyes of Search Engine.
Does it cost money to do SEO? ?
Marketing SEO can be done free of charge and free of charge. Basic SEOs can be started on their own through quality content creation and search engine-friendly website customization.
However, for faster and more efficient results, it may be necessary to invest in SEO Marketing Tools such as Keyword Analysis Tool, Backlink Monitoring Tool or hire SEO experts to help manage costs that vary according to the size of the business and target.
