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Designing websites for public companies, secret to professional communication of corporate image.
In the era of social media playing an important role, many people may wonder if websites are still necessary. ? The website is still an important part of business and corporate operations, especially public companies whose websites are communication and public relations channels that make it easy for people to access information.
So how do public companies design their websites? This article will present “The secret to designing websites for public companies to match the image that the company wants and to create a professional image through PR media”.
Why should public corporation websites be of good quality?
Although social media like Facebook or LinkedIn is popular for communication and public relations, everyone still uses Internet search or Google search. This makes it a good location for corporate or corporate information. Most importantly, the website can disseminate information to users around the world. If the website has full information and useful content, it can create a positive image for the organization or company, and more importantly, it can also build credibility and make it easy for visitors or target groups.
Tips for designing websites for public companies
1. The design of the website for public companies conveys the company’s vision.
The homepage is the first thing visitors see. Designing a homepage that reflects the company’s vision is important. Clear statements about its mission, purpose and value should be presented. Using color, logo and photos that are consistent with the brand can help enhance understanding of the business, for example, if it is a technology company that focuses on innovation. Web site design may be used with simple graphics, modern color tones, and technology-related photographs.
2. Emphasis on information required by shareholders
Public Company websites Financial information communication is a priority. Public Company website design should focus on providing this information in an orderly, easy to update and clear manner. There should be a separate page for financial reports, annual reports, shareholders meeting information and important business news.
In addition, downloading documents or features that allow shareholders easy access to in-depth information should be added. For example, public energy companies can design “Investor Relations” pages with graphic financial information and download PDF reports that shareholders can access immediately. This shows transparency and reliability as well.
3. the use of multimedia for communication
Using multimedia such as videos, diagrams, or animations to communicate the company’s vision and image is an effective way. Multimedia-based websites help visitors better understand the company’s story. In addition, videos featuring social activities, social responsibility and innovation enhance their image and reliability.
For example, energy companies whose goal is to reduce environmental impact may use videos that offer eco-friendly operations and renewable energy to ensure shareholders that they are working on a sustainable path.
4. Content Syndication to Public Relations (PR)
The content on the public company website must be consistent with the company’s PR strategy, including business news, company activities and achievements to build confidence and increase investor confidence, a “news” page that updates press releases, executive interviews or media information. It will help companies communicate their stories effectively.
For example, financial firms may use news pages to promote new projects or social impact activities. Presentation through articles or video clips involving executives will enhance the company’s image in the eyes of investors and the public.
5. Organized and easy-to-use data placement
Public companies’ websites should be designed to focus on cleanliness, simplicity and ease-of-use. The regular placement of information allows visitors to quickly find the information they need. Creating a clear and easy-to-use menu will provide shareholders, investors and the media with easy access to important information.
For example, establishing clear menus categorized by data types such as “Investor Information,” “Annual Report,” “News,” and “About Us” will allow users to access information more quickly and conveniently.
6. Using Designs Supported on All Devices (Responsive Design)
Presently, shareholders and investors access information through devices such as mobile phones, tablets and computers. It is important to design a responsive design so that information is readily and clearly accessible regardless of the device.
For example, the design of a page with a display map that changes with the screen size, such as from a horizontal display in a computer to a vertical cell phone, allows shareholders to view information anytime, anywhere.
7. Putting design and corporate identity into place
Every organization and every company have a different identity. Putting an organization or company’s identity on the website gives visitors the opportunity to immediately recognize it as an organization or company’s website. What?
For example, if the color of an organization or company is flashy, it is not necessary for an organization or company to wear it at all points. It may be used as a menu or button. In addition to color, choosing a picture or font can enhance the organization’s identity.
Conclusion
There is no fixed format for organizations or companies to design websites. However, if you know the basic design tips or important features that public company websites need, you can use the information to create an effective website for the company. In addition, integration with other tools such as HubSpot can improve efficiency, making it easier to manage the web.
Companies that need professional consultants and expert advice on web design to create value and a positive image for the organisation can now speak to experts!
